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Rockport
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BF2025
All brands on Black Friday

What did Rockport do on Black Friday?

On November 28, 2025, Rockport ran up to 50% off on select collections, via "Discount." Independently captured from rockport.com — not aggregator copy.

The offer on the day

ROCKPORT.COM

Homepage · captured Nov 30, 2025

Up to 50% Off Select Styles,BUY MORE, SAVE MORE 25% off $125 30% off $150 40% off $200 50% off $250+

50%

Depth on the day

Depth on the day

50%

▲ +15.2 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
Up to 50% Off Select Styles,BUY MORE, SAVE MORE 25% off $125 30% off $150 40% off $200 50% off $250+
Mechanic
Discount
Scope
Collection
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Rockport ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Rockport homepage updates

Rockport homepage updates capture

Captured Nov 30, 2025.

Rockport on email

📍60% Off

Captured Nov 30, 2025.

Rockport on paid media

Men's Casual Shoes | Casual Shoes | Ridgefield Eureka Lace-Up | Size 10 M | Rockport

Captured Nov 30, 2025.

Rockport on social

Stepping into the holidays. #Rockport

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Rockport's competitive set

Benchmark on the same fields

Rockport’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
RockportRockport
35%
70%
4
This page
ClarksClarksclarks.com
98
Open profile →
Cole HaanCole Haancolehaan.com
92
Open profile →
Johnston & MurphyJohnston & Murphyjohnstonmurphy.com
88
Open profile →
Florsheim Shoe CompanyFlorsheim Shoe Companyflorsheim.com
85
Open profile →
www.nunnbush.comwww.nunnbush.comnunnbush.com
82
SkechersSkechersskechers.com
80

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Rockport on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Rockport.

YearHeadline offerDepth
2025Up to 50% Off Select Styles,BUY MORE, SAVE MORE 25% off $125 30% off $150 40% off $200 50% off $250+50%

What teams ask about Black Friday 2025

Answered from our data
Does Rockport offer Black Friday discounts?
Yes — on November 28, 2025, Rockport ran Up to 50% Off Select Styles,BUY MORE, SAVE MORE 25% off $125 30% off $150 40% off $200 50% off $250+.
How deep was Rockport's Black Friday discount?
Rockport's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Rockport use for Black Friday?
Rockport ran Black Friday 2025 as "Discount."
Was Rockport's Black Friday discount sitewide or limited to select items?
Rockport's Black Friday 2025 discount was on select collections.
Is Rockport's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Rockport use for Black Friday?
Rockport's Black Friday 2025 offer was eligible on: online, app, in-store.