How deep was Ridge's Black Friday discount?

Ridge's peak Black Friday 2025 discount was 47%. — 3 points deeper than the average among brands that discounted that day.

What promotional mechanic did Ridge use for Black Friday?

Ridge ran Black Friday 2025 as "Discount."

Was Ridge's Black Friday discount sitewide or limited to select items?

Ridge's Black Friday 2025 discount was on select collections.

Is Ridge's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Ridge use for Black Friday?

Ridge's Black Friday 2025 offer was eligible on: online, in-store, app.

ridge.com ↗

BF2025

Full profile

All brands on Black Friday

What did Ridge do on Black Friday?

On November 28, 2025, Ridge ran up to 47% off on select collections, via "Discount." Independently captured from ridge.com — not aggregator copy.

The offer on the day

RIDGE.COM

Homepage · captured Nov 30, 2025

47% OFF RIDGE WALLETS, 33% OFF CASES & POWER, 36% OFF HARDSHELL LUGGAGE, 32% OFF MEN'S RINGS

47%

Depth on the day

47%

▲ +5.9 pts · vs its active-promo avg

Vs discounters

+3 pts

▲ above avg · 44% among discounters

Headline offer: 47% OFF RIDGE WALLETS, 33% OFF CASES & POWER, 36% OFF HARDSHELL LUGGAGE, 32% OFF MEN'S RINGS
Mechanic: Discount
Scope: Collection
Where it ran: online, in-store, app
Eligible categories: wallets, 24K Gold wallets, Platinum wallets, RIDGE WALLETS, CASES & POWER, HARDSHELL LUGGAGE, MEN'S RINGS
Shipping: —

What ran on each channel

3 channels

What Ridge ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Ridge homepage updates

Ridge homepage updates capture

Captured Nov 30, 2025.

Ridge on paid media

Ridge on paid media capture

Captured Nov 29, 2025.

Ridge on social

i’m super thankful for you, happy holidays from me (and ridge) to you 🫶🏽 #thankful #friends #date

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Ridge's competitive set

Benchmark on the same fields

Ridge’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Ridge

41%

73%

This page

Ekster®ekster.com

Dango Productsdangoproducts.com

Groove Lifegroovelife.com

Open profile →

Trayvax Enterprisestrayvax.com

Bellroybellroy.com

SlimFold Walletslimfoldwallet.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Ridge on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Ridge.

YearHeadline offerDepth

202547% OFF RIDGE WALLETS, 33% OFF CASES & POWER, 36% OFF HARDSHELL LUGGAGE, 32% OFF MEN'S RINGS47%

What teams ask about Black Friday 2025

Answered from our data

Does Ridge offer Black Friday discounts?: Yes — on November 28, 2025, Ridge ran 47% OFF RIDGE WALLETS, 33% OFF CASES & POWER, 36% OFF HARDSHELL LUGGAGE, 32% OFF MEN'S RINGS.
How deep was Ridge's Black Friday discount?: Ridge's peak Black Friday 2025 discount was 47%. — 3 points deeper than the average among brands that discounted that day.
What promotional mechanic did Ridge use for Black Friday?: Ridge ran Black Friday 2025 as "Discount."
Was Ridge's Black Friday discount sitewide or limited to select items?: Ridge's Black Friday 2025 discount was on select collections.
Is Ridge's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Ridge use for Black Friday?: Ridge's Black Friday 2025 offer was eligible on: online, in-store, app.