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Rent the Runway
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BF2025
All brands on Black Friday

What did Rent the Runway do on Black Friday?

On November 28, 2025, Rent the Runway ran up to 60% off on select items, via "Sale: Select Products." Independently captured from renttherunway.com — not aggregator copy.

The offer on the day

RENTTHERUNWAY.COM

Homepage · captured Nov 30, 2025

60% off on purchase order items & subscription rental items with code DEALS

60%

Depth on the day

Depth on the day

60%

▲ +19.1 pts · vs its active-promo avg

Vs discounters

+17 pts

▲ above avg · 43% among discounters

Headline offer
60% off on purchase order items & subscription rental items with code DEALS
Mechanic
Sale: Select Products
Scope
Select
Where it ran
—
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Rent the Runway ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Rent the Runway homepage updates

Rent the Runway homepage updates capture

Captured Nov 30, 2025.

Rent the Runway on email

Black Friday Continues: Up to 50% off sitewide

Captured Nov 30, 2025.

Rent the Runway on paid media

RENT THE RUNWAY, INC.

Captured Nov 29, 2025.

Rent the Runway on social

Yes, we’re serious! Tomorrow we launch Rent the Runway’s best giveaway yet. ✨You could be entered to win one of 12 daily gift boxes worth nearly $5,000.✨ Share the magic of RTR to enter. For each friend who signs up for a new Rent the Runway subscription using your referral code, you're entered into the daily drawing. Terms Apply. Comment to get started early by giving your group chat a heads up 😉.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Rent the Runway's competitive set

Benchmark on the same fields

Rent the Runway’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Rent the RunwayRent the Runway
41%
50%
4
This page
NuulyNuulynuuly.com
98
Open profile →
FashionPassFashionPassfashionpass.com
92
VivrelleVivrellevivrelle.com
86
Vince UnfoldVince Unfoldvinceunfold.com
82
SwitchSwitchjoinswitch.com
80
The Black TuxThe Black Tuxtheblacktux.com
75
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Rent the Runway on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Rent the Runway.

YearHeadline offerDepth
202560% off on purchase order items & subscription rental items with code DEALS60%

What teams ask about Black Friday 2025

Answered from our data
Does Rent the Runway offer Black Friday discounts?
Yes — on November 28, 2025, Rent the Runway ran 60% off on purchase order items & subscription rental items with code DEALS.
How deep was Rent the Runway's Black Friday discount?
Rent the Runway's peak Black Friday 2025 discount was 60%. — 17 points deeper than the average among brands that discounted that day.
What promotional mechanic did Rent the Runway use for Black Friday?
Rent the Runway ran Black Friday 2025 as "Sale: Select Products."
Was Rent the Runway's Black Friday discount sitewide or limited to select items?
Rent the Runway's Black Friday 2025 discount was on select items.
Is Rent the Runway's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Rent the Runway use for Black Friday?
The channels Rent the Runway's Black Friday offer ran on were not captured.