What did Reformation do on Black Friday?
On November 28, 2025, Reformation ran up to 25% off sitewide, via "Discount." Independently captured from thereformation.com — not aggregator copy.
The offer on the day
THEREFORMATION.COM
Homepage · captured Nov 30, 2025
25% off everything, Free shipping
25%
Depth on the day
Depth on the day
25%
▼ -0.8 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off everything, Free shipping
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Reformation ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Reformation homepage updates
Reformation homepage updates capture
Captured Nov 30, 2025.
Reformation on email
SALE’S SELLING FAST
Captured Nov 30, 2025.
Reformation on paid media
Cute outfit.
Captured Nov 30, 2025.
Reformation on social
25% off everything will do that to you.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Reformation's competitive set
Benchmark on the same fieldsReformation’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Whimsy & Rowwhimsyandrow.com
ASTR the Labelastrthelabel.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Reformation on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Reformation.
What teams ask about Black Friday 2025
Answered from our data- Does Reformation offer Black Friday discounts?
- Yes — on November 28, 2025, Reformation ran 25% off everything, Free shipping.
- How deep was Reformation's Black Friday discount?
- Reformation's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Reformation use for Black Friday?
- Reformation ran Black Friday 2025 as "Discount."
- Was Reformation's Black Friday discount sitewide or limited to select items?
- Reformation's Black Friday 2025 discount was sitewide.
- Is Reformation's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Reformation use for Black Friday?
- Reformation's Black Friday 2025 offer was eligible on: online, app, in-store.