Proper Cloth’s marketing, tracked daily.
The latest creative Proper Cloth puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 9, 2026
Email
Seasons Changing, New Pieces Arriving
Sep 6, 2026

Social
InstagramA modern life, grounded in tradition. Featuring: - VBC Gray S110s Wool Dover Suit - Non-Iron Stretch Light Blue Bengal Stripe - Navy Vintage Print Tie - Essential White Linen Pocket Square #propercloth #mensstyling #falllookbook
Sep 5, 2026
What we track on Proper Cloth
ShopVision captures the public marketing we see from Proper Cloth every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Proper Cloth use?
All channelsPaid media is Proper Cloth's most-used channel. Jump to a channel below, or read straight down.
Proper Cloth homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Proper Cloth on email
9 capturedCadence
~0.5/ wk
Last 30 days
2
Proper Cloth on paid media
200 capturedPromotional history, record by record
21 records · latest 1 shown20 more offers sit before Sep 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Proper Cloth's competitive set
Benchmark on the same fieldsProper Cloth’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Proper Cloth on social
10 capturedCadence
~2.1/ wk
Last 30 days
9
New· vs prior 30d
Top platform
Instagram
A modern life, grounded in tradition. Featuring: - VBC Gray S110s Wool Dover Suit - Non-Iron Stretch Light Blue Bengal Stripe - Navy Vintage Print Tie - Essential White Linen Pocket Square #propercloth #mensstyling #falllookbook
Sep 5, 2026 · Instagram
Comfort with character. Featuring: - Navy Melange Italian Brushed Alpaca V-Neck Sweater - Albiate Washed Slate Denim Dress Shirt - Cody Stretch Vintage Straight Jean in Rinse Japanese Denim - Italian Black Lizard Narrow Belt #propercloth #mensstyling #falllookbook
Sep 2, 2026 · Instagram
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
Aug 31, 2026 · Instagram
The Fall ‘26 Lookbook Where tradition settles in. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
Aug 28, 2026 · Instagram
Classic tailoring. Rich texture. A quieter view of fall. - The VBC Allen Tuxedo - The Covered Placket Tuxedo Shirt - Black Grosgrain Bow Tie - Black Silk Grosgrain Cummerbund - Italian Steel Ball Cufflink #propercloth #menswear #lookbook
Aug 25, 2026 · Instagram
Tradition, lived in. - Angelico Moss Glen Plaid Italian Wool Flannel -Weston White 80s Pinpoint Semi Spread - VBC Fawn Wool Flannel Bedford Dress Pant - Chocolate Vintage Print Tie - Faded Brown Wool and Cotton Double Face Pocket Square #propercloth #menswear #lookbook
Aug 23, 2026 · Instagram
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook: https://t.co/duNNQKppti https://t.co/uDemUhHwDM
Aug 21, 2026 · X
The textures of fall, settled into everyday life. - Rust Melange Italian Brushed Alpaca Turtleneck Sweater - Di Sondrio Dark Ochre Donegal Wool Tweed Trouser #propercloth #menswear #falllookbook
Aug 19, 2026 · Instagram
The Fall '26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it's made for. Now available online. Shop the lookbook here: https://t.co/duNNQKppti https://t.co/6OD9Pf6WHe
Aug 18, 2026 · X