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📊 More retail media networks. More data. But are brands getting a clearer picture of performance? With each retail media network reporting differently, comparing performance and knowing where to invest next is increasingly complex. The opportunity? Build a common language that connects data, teams and decisions across commerce. In our latest blog, Caroline Ballard, VP of Commerce Media at Profitero+, explores how brands can bridge the gaps by: 📈 Standardizing KPIs to make meaningful comparisons across networks 🔎 Connecting media and digital shelf signals to understand what’s influencing results 🤝 Aligning teams around shared insights to make smarter investment decisions 👉 Read the full blog for practical ways to bring greater clarity and consistency to retail media measurement: https://lnkd.in/g_BpDgW8 #RetailMedia #DigitalShelf #CommerceMedia

Nov 3, 2026 · Linkedin

📊 AI adds new measurement questions. How do they fit into your view of commerce performance? Join Owen L. Powers from Profitero+, Lauren Livak Gilbert from The Digital Shelf Institute and Todd Hassenfelt and Chris Perry from firstmovr for our webinar, How to Measure Success in the New Age of Commerce. We’ll explore an updated framework based on our joint report with Digital Shelf Institute: 🎯 A shared North Star to align teams around business outcomes 🔎 Where AI measurement fits alongside established digital shelf KPIs 📈 How digital shelf performance connects to business growth Don’t miss this practical conversation to help inform what your team measures and why in 2027. 📅 November 10 | 9am ET / 2pm GMT Save your spot 👉https://lnkd.in/gzE-PxCQ

Oct 29, 2026 · Linkedin

How does Opella connect digital shelf performance to its eCommerce goals? 📊 With net sales as the North Star, Opella uses its global Profitero+ score to give teams a shared view of digital shelf performance across markets and help them understand how it connects to sales. “We’ve even made the Profitero+ score a KPI in our leadership team’s OKRs, which has helped embed digital shelf performance across the organization.” 🎥 Hear Amy Sillince, Global Head of Conversion, share how her team drives understanding and support for this approach across the business. See how more brands put Profitero+ insights into action: https://lnkd.in/eeJhk4QR

Oct 28, 2026 · Linkedin

“It’s basically a net-new channel strategy.” In this breakdown of our 2026 eCommerce Organizational Benchmark Study, Caroline Ballard, VP of Commerce Media at Profitero+, explores what Agentic Commerce means for brand content and media strategies. Prompts provide a new signal of shopper intent. Content and media need to be ready when shoppers ask for recommendations, while brands look for opportunities to anticipate those needs earlier. AEO, GEO and paid media all become part of that channel strategy. That opportunity is already emerging: 74% of brands say AI is already changing how shoppers shop. Leaders are also 2x more likely to have quantified sales driven by Agentic Commerce, giving them a clearer basis for shaping their strategy. Watch Caroline unpack the finding, then join Bayer, Digital Shelf Institute and Profitero+ next Wednesday for Cracking the CODE to eCommerce Growth, a live discussion covering AI readiness, organizational design, data strategy and execution. 📅 October 28 | 10 a.m. ET / 2 p.m. GMT 👉 Register: https://lnkd.in/gRcrn_mF

Oct 26, 2026 · Linkedin

👻 The nights are getting longer, The Great British Bake Off 🍰 is on the TV and the Profitero+ UK office has responded in the only way we know how…cake! They may look spooky 🎃 but there were no tricks, only treats 🍪 If you have a passion for data and want to help some of the biggest global brands realise their eCommerce growth potential, take a look at the roles we have open 👀 Click apply if any catch your interest or feel free to directly message our Senior Talent Acquisition Partner Sarb Kaur 🚀 Analyst, Technical Data Operations https://lnkd.in/e89S7kns 🚀 2 x Global Insights Analyst https://lnkd.in/eF8RSA5i 🚀 2 x Account Manager https://lnkd.in/ebdRr5h5 🚀 Deployment Manager https://lnkd.in/eYZ77MrT 🚀 Technical Data Operations Manager https://lnkd.in/eXHyp_Qy 🚀 Account Director https://lnkd.in/eB4BrkrE 🚀Commercial Analytics Manager: https://lnkd.in/gSr9YuZh 🚀Data Analyst https://lnkd.in/g4cBMpV9

Oct 23, 2026 · Linkedin

At our spring Client Advisory Board, one topic generated more discussion than we expected: the Google Merchant Center feed, the structured product data that powers Google Shopping results. We asked a simple question: Who owns and audits it within your organization? What followed was a valuable discussion. Many organizations found ownership spans multiple teams, making accountability and governance harder to establish. Many brands invest heavily in PDP optimization while treating their Google Merchant Center feed management as a technical task handled somewhere else in the organization. But as AI shopping experiences expand across platforms like Gemini, ChatGPT and retailer assistants, structured product data like attributes, identifiers, category data, availability and pricing all help AI systems understand what a product is and when it should be surfaced. Three practical steps for eCommerce practitioners: ✓ Identify who owns the feed today ✓ Establish clear governance and accountability ✓ Audit and enrich product attributes, identifiers, inventory and pricing data Read the full blog below. 👇 https://lnkd.in/eDR6Uuqk

Oct 22, 2026 · Linkedin

🤖 Be found. Be visible. Be chosen. Three priorities for the agentic shelf. Three different measurement questions: 🔎 Can AI find and interpret your product information? 💬 Does your brand appear in relevant AI answers? 🛒 Are your products recommended? Our joint report with the The Digital Shelf Institute, How to Measure Success in the New Age of Commerce, explores the metrics behind these questions and what teams need to understand about each: 📊 Metric maturity: What’s established and what’s still emerging 🤝 Cross-functional collaborators: Who to involve in measurement and ownership discussions ❓ Questions to ask: Where to focus your team’s next conversation Plus, a glossary to help everyone get on the same page about the agentic shelf. 👉 Download the report: https://hubs.la/Q04BTnLd0 🎙️ Where do AI visibility and recommendations fit into your measurement approach? Join our upcoming webinar on Nov 10 with firstmovr and the The Digital Shelf Institute to explore the updated framework and the questions it raises for your team. Save your spot: https://lnkd.in/gzE-PxCQ

Oct 21, 2026 · Linkedin

AI readiness, integrated teams and connected reporting each matter. The bigger question is how they work together to support better decisions and stronger execution. 📊 On October 28, Mark Emery of Bayer, Lauren Livak Gilbert of The Digital Shelf Institute and Toby Heavenrich of Profitero+ will explore that question during Cracking the CODE to eCommerce Growth. Drawing on findings from the 2026 eCommerce Organizational Benchmark Study, they’ll discuss: 🤖 Why recognizing AI’s impact is not the same as measuring it 👥 What makes an integrated eCommerce model effective 📈 How shared metrics and connected reporting support better decisions 📅 October 28 | 10 a.m. ET / 2 p.m. GMT 👉 Save your spot: https://hubs.la/Q04BKXSL0

Oct 20, 2026 · Linkedin

🛒 You can't be omnichannel with a multichannel org chart. Shoppers don't think in channels. So why are so many brands still organized around them? 📊 Our 2026 eCommerce Organizational Benchmark Study found that eCommerce leaders are 15 percentage points more likely to use an integrated organizational model. So what are they doing differently and what can other brands learn? 🎙️ Join Jamie Dooley from Profitero+ and Chris Perry of firstmovr on October 27 for Retail Unfiltered: You Can't Be Omnichannel with a Multichannel Org Chart. They'll unpack findings from our latest study and share 5 practical ways brands can build stronger omnichannel organizations, from evolving Centers of Excellence to creating shared accountability across teams. 📅 October 27 | 1 PM ET 👉 Save your spot: https://lnkd.in/gMH2p-A9

Oct 19, 2026 · Linkedin

Are your products showing up where your brand is trying to grow? 🔎 At Monster Energy, that question brings sales, marketing, category and paid search teams together. Using Profitero+ data, they measure share of search and look at findability across their product mix, helping teams understand where to focus in order to support growth priorities and new product launches. 🎥 Hear Ben Galvin, Senior Director of Omnichannel Retail Sales & eCommerce, share how Monster Energy puts digital shelf insights to work across the business. Explore more ways brands are putting Profitero+ insights into action: https://lnkd.in/eeJhk4QR

Oct 14, 2026 · Linkedin

📊 When a KPI changes, does your team know what to do next? That’s a useful test of your measurement approach. Especially as digital shelf, retail media and AI visibility add more signals to the mix. Our new report with the The Digital Shelf Institute, How to Measure Success in the New Age of Commerce, gives brands a practical framework to: 🎯 Connect shelf KPIs to shared business outcomes 🔍 Assess what to measure across the digital and agentic shelves 🤝 Clarify who owns each metric and who can act on it Plus, a six-step process to put the framework into practice. Download the report to review your KPIs with a clearer purpose. 👉 https://hubs.la/Q04zTTdC0

Oct 12, 2026 · Linkedin

🏆 Excited to share that Profitero+, PSOne and Pacvue have been recognized with the Partnership Achievement award at the 2026 Walmart Connect Partner Awards for our work with The J.M. Smucker Co.'s Uncrustables brand! 🎉 Together, we combined J.M. Smucker's brand strategy and category priorities with PSOne's retail media expertise, near real-time digital shelf intelligence from Profitero+ and bid automation from Pacvue to help Uncrustables identify new opportunities and activate more responsive retail media campaigns through Walmart Connect. 📈 The results? 11x blended ROAS across 46 campaigns over 12 months. A big thank you to Walmart Connect for the recognition, and a special shoutout to the teams at The J.M. Smucker Co., Profitero+, PSOne and Pacvue who brought this work to life! 👏 Read the full success story: https://lnkd.in/gpkbbyW8

Oct 9, 2026 · Linkedin