I Googled 10 local service businesses to see what potential customers actually see when they search for them online. Seven of the ten were making the same mistake — and it could be costing them calls, trust, and new customers. In this video, I break down what I found and show why your Google Business Profile, review activity, photos, and overall online presence matter more than most business owners realize. You’ll learn: • What customers notice first on Google • Why recent reviews matter • How review gaps can hurt trust • Why photos and profile activity matter • How to compare your business to local competitors • Simple ways to improve your Google presence I’m Matthew Seaton, and I help local businesses rank higher on Google, get more Google reviews, and get more customers. If you own a local business, comment your business name and city below. I may audit your business in a future video. Subscribe for more local business audits, Google Business Profile tips, review strategies, lead follow-up ideas, and practical ways to grow revenue. #GoogleBusinessProfile #GoogleReviews #LocalSEO #SmallBusiness #LocalBusiness #BusinessGrowth #GoogleMaps #Marketing

Sep 3, 2026 · Youtube

What does it take to actually operationalize eCommerce data? 🧩 With fragmented data and limited resources, it’s a challenge to diagnose next best actions. Join us on September 17 for our live webinar, Connecting the Dots: From Data to Decisions, where experts from the Profitero+ Advisory team will break down a six-step framework for operationalizing eCommerce data to create a clear North Star: Define. Map. Prioritize. Connect. Democratize. Embed. Hear directly from brand leaders at Monster Energy and Opella about how they are putting these principles into practice across their organizations. 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://hubs.la/Q04w7JGY0

Sep 2, 2026 · Linkedin

Are you spinning your wheels trying to fill your sales funnel and feel like you’re just breaking even? In this video, I go over our next 90 Day Business Growth Lab event. Our last event was so well received, we’re doing it again! You’ll learn how to improve: • Speed to lead • Follow-up consistency • Lead tracking • Conversion rates • The customer buying process The goal is simple: get more revenue from the opportunities you already have before paying for more. If you’re a small business owner focused on growing revenue, improving operations, and building a stronger business, join the 90-Day Business Growth Lab. We’re building a community of business owners who want practical ideas they can actually use. Join the Meetup: Check out 90-Day Business Growth Lab on Meetup https://meetup.com/90-day-business-growth-lab?member_id=192821978 Join the Facebook Group: https://www.facebook.com/share/1DVPV2vyiR/?mibextid=wwXIfr Join me at How to Find Your Next $100,000 in Revenue https://meetu.ps/e/Qf53l/vmkTY/i Comment below: How many times does your business follow up with a new lead before giving up? Subscribe for weekly videos on business growth, sales, marketing, referrals, systems, automation, and practical ways to build a more profitable business. #SmallBusiness #BusinessGrowth #Sales #LeadGeneration #Entrepreneurship #Marketing #BusinessStrategy #90DayBusinessGrowthLab

Sep 1, 2026 · Youtube

What does it take to turn more eCommerce data into better decisions? 📊 Join us on September 17 for our webinar, Connecting the Dots: From Data to Decisions, featuring brand leaders Amy Sillince, Global Head of Conversion at Opella, and Ben Galvin, Senior Director of Omnichannel Retail Sales & eCommerce at Monster Energy, alongside Toby Heavenrich, VP of Strategy Consulting at Profitero+. Drawing on Toby’s cross-industry perspective and Amy and Ben’s brand experience, the conversation will dig into what it takes to put eCommerce data to work: 🎯 Prioritize the eCommerce metrics that matter 🔗 Connect data to business outcomes 🤝 Align teams around shared goals 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://buff.ly/Hz412I8

Aug 26, 2026 · Linkedin

The Walmart Connect Partner Awards 2026 celebrates best-in-class work from inspiring Agency, Tech and Media partners delivering exceptional results and innovation for their advertisers. We’re proud to have been recognized for our work with The J.M. Smucker Co., alongside our partners at Pacvue and PSOne. By aligning strategy and execution with real-time shifts on the digital shelf, we helped the brand capture demand as it happened and achieve 11x higher ROAS. Congratulations to all of this year’s finalists, including our Publicis Groupe colleagues at Saatchi & Saatchi X, Mars United Commerce, Digitas North America, and Publicis Agency D7. A big thank you to Walmart Connect for taking the time to celebrate innovation across the industry. We look forward to celebrating the winners when they’re announced in October!

Aug 20, 2026 · Linkedin

A few highlights from last week at the Cleveland Research Company #eCommerce Summit. Between the Padres game, industry dinner and conversations throughout the event, the Profitero+ team had a great time connecting with customers, partners and familiar faces across the industry. Jamie Dooley Mark Hennessy Amanda Wolff ProductWind Up next: Groceryshop. Will you be there? If so, we’d love to connect. Reach out to your Profitero+ account manager to find time with our team in Vegas.

Aug 17, 2026 · Linkedin

30 markets. Digital shelf built to scale. 🌍 Over three years of collaboration, Philip Morris International has built a scalable approach to digital shelf management that gives teams greater visibility and a stronger foundation to drive digital commerce growth. And perhaps the best measure of the partnership? As Milagros Videla, Head Global Indirect eCommerce Strategy & Innovation, Philip Morris International says: “Profitero+… they’re part of our team.” Hear how Philip Morris International scaled digital shelf across 30 markets, and explore more client success stories: https://lnkd.in/exz2dfkd #DigitalShelf #eCommerce #DigitalCommerce

Aug 13, 2026 · Linkedin

What if the way brands measure digital is already outdated? 👀 During our Digitally Influenced Shopper webinar, Toby Heavenrich, VP of Strategy Consulting at Profitero+, shared a POV shaped by his work with brands: “Brands who are moving successfully along this continuum of evolution are balancing the need to win differently across online subchannels with the idea that it's one connected ecosystem.” Our latest research shows just how connected that ecosystem has become, with AI validating the growing impact of digital influence across the shopping journey. 📊 A traditional view sees 24% digital sales and 76% in-store sales. But another 24% of sales happen in-store after being digitally influenced. And as AI becomes part of more shopping journeys, we see 16% of sales becoming AI-assisted. The takeaway: channel penetration alone does not capture digital’s full impact. Brands need to think about digital shelf and retail investment through the lens of shopper influence across the connected commerce ecosystem, not just where the transaction happens. 🌐 👉 Rethink how you measure digital’s impact. Explore the full Digitally Influenced Shopper report: https://lnkd.in/gtwZ2wiH #DigitalShelf #AICommerce #eCommerce

Aug 12, 2026 · Linkedin

The final purchase decision is becoming easier for shoppers to reconsider. 🔄 AI assistants can quickly surface competing products, better deals and alternative options. That puts even more pressure on brands to get the digital shelf right. Andrew Pearl, VP of Industry Insights at Profitero+, shares: “You’ve convinced the shopper you’re worth it. Don’t lose the sale at the last hurdle with poor digital shelf execution, especially now that the barrier to switching is lowered through AI.” In our 2026 Digitally Influenced Shopper Report, we found that Gen Z and Millennials are more than twice as likely as Gen X and Baby Boomers to expect increased use of AI assistants when making purchase decisions. Looking at expected changes in shopping behavior over the next year, 27% of Gen Z and Millennials also expect to use AI assistants more often to help them make decisions and find the best deals. 🤖🛍️ Younger shoppers are giving brands an early indication of how shopping behavior will evolve. Is your digital shelf ready? 📥 Download the 2026 Digitally Influenced Shopper Report to explore the findings and what they mean for your brand: https://lnkd.in/gtwZ2wiH #DigitalCommerce #DigitalShelf #AI #ShopperInsights #Ecommerce

Aug 6, 2026 · Linkedin

In eCommerce, data is only as good as your ability to use it. That’s exactly why we built the Profitero+ Academy to help you master our platform, uncover deeper insights and transform daily metrics into winning strategies. But don't just take our word for it. Here is how one of our certified clients put it: "Since taking on reporting and syndication for the Digital Shelf, I wanted to deepen my expertise with the Profitero platform. This course provided valuable insights into identifying compliance issues and benchmarking our content against competitors. One of the most impactful takeaways was learning how to drive discoverability with effective keyword strategies for SEO optimization. With these new skills, our team has implemented a refreshed search strategy helping us better prioritize, track, and ultimately increase our share of page 1 visibility!" Whether you want to navigate the platform like a pro to spot compliance gaps or utilize our advanced SEO tools to own page 1, Profitero+ Academy gives you the practical hands-on training to maximize your ROI. 💡 Ready to elevate your platform skills? 👉 Sign up and learn now: https://lnkd.in/enQGDTj5

Jul 31, 2026 · Linkedin

Heading to the Cleveland Research Company eCommerce Summit in San Diego on August 12–13? 🌴 Katie Wall, SVP of Global Customer Success, and Mark Hennessy, Senior Director of Enterprise Accounts, will be there and would love to connect, share what’s new at Profitero+ and discuss what’s next for your commerce strategy. We’re also hosting special events with our partners, including a Padres game and Industry Leaders Dinner. Reach out to your Profitero+ Account Manager to learn more and reserve your spot!

Jul 29, 2026 · Linkedin

What will it take for brands to win through the next wave of commerce disruption? At our recent Commerce Innovators Forum in London, Andrew Pearl sat down with industry experts to discuss The Digital Shelf Advantage: Optimising Your Brand for the Next Wave of Commerce Disruption. The takeaway: brands need to be discoverable, valuable and convincing across both human and AI-powered shopper journeys. In this clip, Martin Heubel explains why AI is leveling the playing field and what that means for value and promotion strategies. Drawing on his work with brands around moments like Prime Day, he shares why relying on high-low promotions alone may make it harder to demonstrate lasting value to shoppers and AI. Watch Martin’s perspective on the actions brands should take next. 🤖

Jul 27, 2026 · Linkedin