The final purchase decision is becoming easier for shoppers to reconsider. 🔄 AI assistants can quickly surface competing products, better deals and alternative options. That puts even more pressure on brands to get the digital shelf right. Andrew Pearl, VP of Industry Insights at Profitero+, shares: “You’ve convinced the shopper you’re worth it. Don’t lose the sale at the last hurdle with poor digital shelf execution, especially now that the barrier to switching is lowered through AI.” In our 2026 Digitally Influenced Shopper Report, we found that Gen Z and Millennials are more than twice as likely as Gen X and Baby Boomers to expect increased use of AI assistants when making purchase decisions. Looking at expected changes in shopping behavior over the next year, 27% of Gen Z and Millennials also expect to use AI assistants more often to help them make decisions and find the best deals. 🤖🛍️ Younger shoppers are giving brands an early indication of how shopping behavior will evolve. Is your digital shelf ready? 📥 Download the 2026 Digitally Influenced Shopper Report to explore the findings and what they mean for your brand: https://lnkd.in/gtwZ2wiH #DigitalCommerce #DigitalShelf #AI #ShopperInsights #Ecommerce

Aug 6, 2026 · Linkedin

In eCommerce, data is only as good as your ability to use it. That’s exactly why we built the Profitero+ Academy to help you master our platform, uncover deeper insights and transform daily metrics into winning strategies. But don't just take our word for it. Here is how one of our certified clients put it: "Since taking on reporting and syndication for the Digital Shelf, I wanted to deepen my expertise with the Profitero platform. This course provided valuable insights into identifying compliance issues and benchmarking our content against competitors. One of the most impactful takeaways was learning how to drive discoverability with effective keyword strategies for SEO optimization. With these new skills, our team has implemented a refreshed search strategy helping us better prioritize, track, and ultimately increase our share of page 1 visibility!" Whether you want to navigate the platform like a pro to spot compliance gaps or utilize our advanced SEO tools to own page 1, Profitero+ Academy gives you the practical hands-on training to maximize your ROI. 💡 Ready to elevate your platform skills? 👉 Sign up and learn now: https://lnkd.in/enQGDTj5

Jul 31, 2026 · Linkedin

Heading to the Cleveland Research Company eCommerce Summit in San Diego on August 12–13? 🌴 Katie Wall, SVP of Global Customer Success, and Mark Hennessy, Senior Director of Enterprise Accounts, will be there and would love to connect, share what’s new at Profitero+ and discuss what’s next for your commerce strategy. We’re also hosting special events with our partners, including a Padres game and Industry Leaders Dinner. Reach out to your Profitero+ Account Manager to learn more and reserve your spot!

Jul 29, 2026 · Linkedin

What will it take for brands to win through the next wave of commerce disruption? At our recent Commerce Innovators Forum in London, Andrew Pearl sat down with industry experts to discuss The Digital Shelf Advantage: Optimising Your Brand for the Next Wave of Commerce Disruption. The takeaway: brands need to be discoverable, valuable and convincing across both human and AI-powered shopper journeys. In this clip, Martin Heubel explains why AI is leveling the playing field and what that means for value and promotion strategies. Drawing on his work with brands around moments like Prime Day, he shares why relying on high-low promotions alone may make it harder to demonstrate lasting value to shoppers and AI. Watch Martin’s perspective on the actions brands should take next. 🤖

Jul 27, 2026 · Linkedin

America’s 250th birthday may have kicked off the summer celebration, but shoppers are still stocking up for the season’s next moments. Beach days, pool days and last-minute weekend plans bring demand across categories like sunscreen, personal care, towels, coolers, beach toys, outdoor games, hydration and more. ☀️⛱️ With approximately 280 million customers and members visiting Walmart stores and eComm sites each week, late-summer shopping gives brands a major opportunity to capture seasonal demand across categories. (Walmart) But winning the summer basket takes more than showing up. Products need to be compliant, discoverable, visible, available and ready to convert. As a Walmart partner, Profitero+ combines secure Walmart API data with proprietary data sets, including category leader benchmarks and client-specific content, to help brands maximize organic traffic and sales. Our end-to-end Walmart work focuses on the jobs that matter most: 🧾 Compliance: Monitor data daily and resolve issues at scale 🔎 Relevance: Optimize PDPs for SEO and AEO performance 📣 Acceleration: Drive visibility through influencer and retail media ⚙️ Operational excellence: Sustain catalog health 📈 Impact: Demonstrate measurable growth and proof Because when shopper needs shift, your Walmart strategy should be ready to shift with them. See how Profitero+ can help your brand optimize and grow its Walmart business: https://lnkd.in/gCFa5Ait #Walmart #DigitalShelf #eCommerce #CPG #RetailMedia

Jul 24, 2026 · Linkedin

📈 Are you giving your smallest channel enough credit for the growth it drives? “When we look at absolute growth rather than percentages, the story is clear: online may still be a smaller channel, but it’s driving the vast majority of our growth as consumers continue to shift away from brick-and-mortar.” Mindy Shaltry of Mondelēz International shared this during our webinar, The 10% Myth: Your Smallest Channel May Be Your Most Influential. Our 2026 Digitally Influenced Shopper Report shows why the traditional channel view is increasingly incomplete: 🔎 6 in 10 shoppers say digital touchpoints influence what they buy 📱 45% research products online while shopping in-store 🤖 47% do additional research after receiving an AI product recommendation The sale may be recorded in-store, but digital often shapes which products make the shortlist long before checkout. For brands, that means digital shelf performance should not be judged only against eCommerce revenue. Search, content, reviews and availability can influence growth across the full retail business. Download the report to understand how digital and AI are reshaping shopper decisions. 👉https://lnkd.in/gtwZ2wiH #DigitalShelf #eCommerce #ShopperInsights #AI

Jul 20, 2026 · Linkedin

🇺🇸 "Made in America" always seems to become a bigger conversation around Independence Day. This year, the 250th birthday celebrations are amplifying the trend, with more shoppers actively looking for products made closer to home. This extra demand creates opportunity for brands—but only if the buying experience holds together all the way to checkout. One thing we see regularly is brands investing to get shoppers onto a product page, but they’re losing the Buy Box, effectively handing the sale to someone else. Our latest Profitero+ data shows 1 in 6 brands on Walmart have a Buy Box win rate below 80%. That can undermine media investment, reduce conversion and make it harder to turn shopper intent into revenue. This is where Profitero+ Buy Box Health helps brands stay in control. Buy Box Health gives teams a dynamic Buy Box breakdown across their catalog, making it easier to see where they are winning, where they are losing and where action is needed first. 🔎 Daily Buy Box status 🛒 3P seller visibility 📖 ASIN level details 📊 Product win percentage That means teams can spot the sellers creating the most risk, prioritize high-impact products, protect marketing ROI and investigate distribution or compliance issues before they chip away at growth. Learn how Buy Box Health can help your brand protect performance and grow its Walmart business. https://lnkd.in/eEhVE6sS #BuyBox #DigitalShelf #Walmart #eCommerce

Jul 17, 2026 · Linkedin

A little friendly competition, plenty of teamwork and a lot of suncream. 🇬🇧 ☀️ Last week, our UK team came together for a sports day that celebrated the values that bring us together: thinking like a customer, focusing on achievement over activity and proving that positivity really is contagious. A great (if a bit hot!) day with an even better team. 👏

Jul 15, 2026 · Linkedin

🤖 AI may recommend the product. But your content still has to close the sale. Our 2026 Digitally Influenced Shopper Report shows that shoppers still rely on retailer sites, product content and reviews to validate decisions before they buy. That means PDPs, content quality and review strategy are not just eCommerce basics. They are critical proof points in an AI-assisted shopping journey. As Robert Pinon from Philips put it in our recent webinar: "Our content has to do two fundamental things: it has to be read by an LLM and it has to be loved by humans." Download the report to learn: 🔎 Where AI is changing the shopper journey 🛒 Why PDPs, content and reviews still shape trust 💡 How brands can become more discoverable, valuable and convincing 👉 Download the report: https://lnkd.in/eG9zbTpf 📺 Catch up on our webinar: https://lnkd.in/eM8ay5uk

Jul 14, 2026 · Linkedin

🎆 Frozen treats see a spike in demand during peak summer months as shoppers keep freezers stocked for backyard parties, pool days, long weekends and red, white and blue favorites like Bomb Pops. And with America’s 250th birthday giving brands another reason to lean into the summer rush, now is the time to make sure your Walmart content is ready to capture seasonal traffic. When demand picks up, the digital shelf can shift quickly. Sponsored spots get more competitive. Keywords gain momentum. Shopper searches change. And if your Walmart product content is not optimized for how people are searching, your brand could miss the seasonal traffic. This is where Profitero+ Content Optimizer comes in. Content Optimizer helps brands improve their Walmart content strategy with retailer-specific keywords, category benchmarks, data-backed AEO & SEO recommendations and gen-AI built to make content better, faster. Use it to spot shopper search trends, close content gaps against category leaders and update PDPs when seasonal demand spikes. Profitero+ analysis of products sponsoring highly seasonal terms like “ice pops” and “ice cream sandwiches” shows that 30% of content fails to meet basic retailer benchmarks for titles, descriptions and bullet content. They're paying to earn the click, but weak product content may prevent that visibility from turning into a sale. Because when shoppers are searching Walmart for the treats that make summer celebrations sweeter, your content needs to help them find, choose and buy. See how Content Optimizer can help your brand grow its Walmart business during seasonal traffic spikes. https://lnkd.in/eDG-GhEb #Content #ContentOptimization #DigitalShelf #eComm #Walmart

Jul 10, 2026 · Linkedin

Amazon variation families are not static. ASINs get attached, removed or grouped in ways you never intended. When that happens, it affects more than just content. Traffic can shift, conversion can change and Buy Box performance can be impacted too. Most teams try to manage it manually but that doesn’t scale. Autopilot continuously monitors your catalog, including variation groups, to identify issues and takes action to keep your content aligned with your source of truth. Less manual work. Fewer surprises on your PDPs. More confidence that your content is working the way it should. https://lnkd.in/e3BYKBNS

Jul 9, 2026 · Linkedin

At a time when many brands are still working to unlock the full potential of digital, AI is driving the next evolution of commerce—reshaping the shopper journey once again. ⚡ 📊 According to the latest research from Profitero+, almost half of shoppers regularly use AI assistants when making purchase decisions. But humans are still in the driver's seat. Even after receiving an AI recommendation, 46% of shoppers always conduct additional research on retailer websites and apps before they buy. There's a balance to strike. While agentic commerce is generating plenty of excitement, it's still an emerging concept rather than an everyday shopping behavior. Brands need to prepare for what's coming without taking their eye off the digital fundamentals. To better understand what’s hype VS what’s reality, Profitero+ surveyed shoppers across the US, UK, Germany, France and Canada 🌍, revealing how digital touchpoints continue to shape purchase decisions—and how AI is becoming part of that journey. 🤖 In our latest blog, we explore five shopper behavior trends every brand should understand as they prepare for the future of AI-assisted commerce. 👉 Read the blog: https://lnkd.in/gtiJV_xX

Jul 7, 2026 · Linkedin