I Googled 5 local HVAC companies and compared what a homeowner sees before ever picking up the phone. The differences were obvious. Some companies looked active, trustworthy, and easy to contact. Others had good businesses but weak Google profiles, outdated reviews, limited photos, or websites that made the next step harder than it should be. In this video, I break down what stood out most: * Google rating and review count * How recent the reviews were * Whether the company responded to reviews * Photos and proof of real local work * Website trust signals * How easy it was to call or request service * The small differences that can determine who gets the customer If you own an HVAC company — or any local service business — this is the same way potential customers are comparing you to your competitors. Want me to review your business? Comment your business name and city below, or contact me directly for a complimentary Growth Assessment. Matthew Seaton, MBA Founder | SmartGuardVA I help local businesses rank higher on Google, get more Google Business Reviews, and generate more revenue through automation. 📞 612-328-5699 ✉️ Matthew@SmartGuardVA.com 🌐 www.SmartGuardVA.com SmartGuardVA helps local businesses with: * Google Review Automation * AI Receptionist * Automated Email & SMS Follow-Up * Lead Nurture Campaigns * Pipeline & Sales Automation * Client Onboarding * Customer Reactivation Subscribe for more real-world local business audits and practical strategies to get more calls, more customers, and more revenue. #HVACMarketing #HVACSEO #LocalSEO #GoogleBusinessProfile #GoogleReviews #HVACBusiness #SmallBusinessMarketing #LocalBusiness

Sep 25, 2026 · Youtube

eCommerce is a priority. Turning that priority into progress is harder. If that tension sounds familiar, you’re not alone. Our 2026 eCommerce Organizational Benchmark Study found that: 📊 94% of brands say eCommerce is a strategic priority 📉 52% classify themselves as behind the competition 🎯 42% say eCommerce sales and share growth is their biggest challenge Based on more than 200 responses from brand manufacturers worldwide, the report reveals four areas where leaders stand apart: Consumer behavior, Organizational design, Data enablement and Execution strategy. Together, these areas form the CODE playbook. 👉Download the report to benchmark your eCommerce performance and get the latest data to support your 2027 planning meetings. https://hubs.la/Q04ydvRS0

Sep 24, 2026 · Linkedin

When your product is out of stock, shoppers don’t always wait. 🛒 In fact, 36% of U.S. shoppers say they’ll buy a similar product from a different brand, according to our 2026 Digitally Influenced Shopper Report, recently featured by EMARKETER. 📊 That makes availability a key part of protecting the sale. With digital shelf data, brands can monitor availability, spot out-of-stock risks and take action before shoppers move on. 👉 Explore the full 2026 Digitally Influenced Shopper Report to see how digital touchpoints are influencing the sale: https://lnkd.in/gtwZ2wiH

Sep 18, 2026 · Linkedin

If you own a local business and want more calls, more Google reviews, and more customers, this channel is for you. I’m Matthew Seaton, MBA, Founder of SmartGuardVA. I help local businesses rank higher on Google, get more Google Business Reviews, and generate more revenue through automation. On this channel, you’ll find practical strategies for: * Google Business Profile optimization * Getting more 5-star reviews * Improving local visibility * Turning more leads into paying customers * Automated email and SMS follow-up * AI receptionist systems * Lead nurture campaigns * Sales pipeline automation * Local business audits * 90-day growth strategies My goal is simple: help local business owners find practical ways to get more customers, improve their systems, and grow revenue. SmartGuardVA Automation Strategies * AI Receptionist * Automated Email & SMS Follow-Up * Google Review Automation * Lead Nurture Campaigns * Client Onboarding * Renewal & Cross-Sell Campaigns * Pipeline & Sales Automation Schedule a complimentary Growth Assessment Matthew Seaton, MBA Founder | SmartGuardVA 612-328-5699 Matthew@SmartGuardVA.com www.SmartGuardVA.com Subscribe and start with the next video. #LocalBusiness #GoogleBusinessProfile #GoogleReviews #LocalSEO #SmallBusinessMarketing #BusinessGrowth

Sep 12, 2026 · Youtube

Having access to data doesn't guarantee teams are aligned on how to use it. 🔗 That's where operating models, shared priorities and cross-functional alignment comes in. Join us next Thursday, September 17 for our live webinar, Connecting the Dots: From Data to Decisions, featuring brand leaders from Opella and Monster Energy alongside the Profitero+ Advisory team. Hear how brands are bringing data and decision-making closer together, and what that means for teams looking to get more value out of their eCommerce investments. If this is on your organization's agenda, don't miss the live discussion. ⏰ 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://hubs.la/Q04x1wGV0

Sep 9, 2026 · Linkedin

Groceryshop is almost here. Will we see you in Vegas? 👋 The Profitero+ team will be there September 22–24, connecting with brands around the shifts shaping digital commerce, from AI-assisted shopping to how digital shelf data is informing broader business decisions. If you’re attending, we’d love to connect, share what’s new at Profitero+ and hear what’s top of mind for your team. Reach out to your Profitero+ Account Manager to set up time with us onsite. Ethan Goodman Jamie Dooley Laura Goncalves

Sep 8, 2026 · Linkedin

I Googled 10 local service businesses to see what potential customers actually see when they search for them online. Seven of the ten were making the same mistake — and it could be costing them calls, trust, and new customers. In this video, I break down what I found and show why your Google Business Profile, review activity, photos, and overall online presence matter more than most business owners realize. You’ll learn: • What customers notice first on Google • Why recent reviews matter • How review gaps can hurt trust • Why photos and profile activity matter • How to compare your business to local competitors • Simple ways to improve your Google presence I’m Matthew Seaton, and I help local businesses rank higher on Google, get more Google reviews, and get more customers. If you own a local business, comment your business name and city below. I may audit your business in a future video. Subscribe for more local business audits, Google Business Profile tips, review strategies, lead follow-up ideas, and practical ways to grow revenue. #GoogleBusinessProfile #GoogleReviews #LocalSEO #SmallBusiness #LocalBusiness #BusinessGrowth #GoogleMaps #Marketing

Sep 3, 2026 · Youtube

What does it take to actually operationalize eCommerce data? 🧩 With fragmented data and limited resources, it’s a challenge to diagnose next best actions. Join us on September 17 for our live webinar, Connecting the Dots: From Data to Decisions, where experts from the Profitero+ Advisory team will break down a six-step framework for operationalizing eCommerce data to create a clear North Star: Define. Map. Prioritize. Connect. Democratize. Embed. Hear directly from brand leaders at Monster Energy and Opella about how they are putting these principles into practice across their organizations. 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://hubs.la/Q04w7JGY0

Sep 2, 2026 · Linkedin

Are you spinning your wheels trying to fill your sales funnel and feel like you’re just breaking even? In this video, I go over our next 90 Day Business Growth Lab event. Our last event was so well received, we’re doing it again! You’ll learn how to improve: • Speed to lead • Follow-up consistency • Lead tracking • Conversion rates • The customer buying process The goal is simple: get more revenue from the opportunities you already have before paying for more. If you’re a small business owner focused on growing revenue, improving operations, and building a stronger business, join the 90-Day Business Growth Lab. We’re building a community of business owners who want practical ideas they can actually use. Join the Meetup: Check out 90-Day Business Growth Lab on Meetup https://meetup.com/90-day-business-growth-lab?member_id=192821978 Join the Facebook Group: https://www.facebook.com/share/1DVPV2vyiR/?mibextid=wwXIfr Join me at How to Find Your Next $100,000 in Revenue https://meetu.ps/e/Qf53l/vmkTY/i Comment below: How many times does your business follow up with a new lead before giving up? Subscribe for weekly videos on business growth, sales, marketing, referrals, systems, automation, and practical ways to build a more profitable business. #SmallBusiness #BusinessGrowth #Sales #LeadGeneration #Entrepreneurship #Marketing #BusinessStrategy #90DayBusinessGrowthLab

Sep 1, 2026 · Youtube

What does it take to turn more eCommerce data into better decisions? 📊 Join us on September 17 for our webinar, Connecting the Dots: From Data to Decisions, featuring brand leaders Amy Sillince, Global Head of Conversion at Opella, and Ben Galvin, Senior Director of Omnichannel Retail Sales & eCommerce at Monster Energy, alongside Toby Heavenrich, VP of Strategy Consulting at Profitero+. Drawing on Toby’s cross-industry perspective and Amy and Ben’s brand experience, the conversation will dig into what it takes to put eCommerce data to work: 🎯 Prioritize the eCommerce metrics that matter 🔗 Connect data to business outcomes 🤝 Align teams around shared goals 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://buff.ly/Hz412I8

Aug 26, 2026 · Linkedin

The Walmart Connect Partner Awards 2026 celebrates best-in-class work from inspiring Agency, Tech and Media partners delivering exceptional results and innovation for their advertisers. We’re proud to have been recognized for our work with The J.M. Smucker Co., alongside our partners at Pacvue and PSOne. By aligning strategy and execution with real-time shifts on the digital shelf, we helped the brand capture demand as it happened and achieve 11x higher ROAS. Congratulations to all of this year’s finalists, including our Publicis Groupe colleagues at Saatchi & Saatchi X, Mars United Commerce, Digitas North America, and Publicis Agency D7. A big thank you to Walmart Connect for taking the time to celebrate innovation across the industry. We look forward to celebrating the winners when they’re announced in October!

Aug 20, 2026 · Linkedin

A few highlights from last week at the Cleveland Research Company #eCommerce Summit. Between the Padres game, industry dinner and conversations throughout the event, the Profitero+ team had a great time connecting with customers, partners and familiar faces across the industry. Jamie Dooley Mark Hennessy Amanda Wolff ProductWind Up next: Groceryshop. Will you be there? If so, we’d love to connect. Reach out to your Profitero+ account manager to find time with our team in Vegas.

Aug 17, 2026 · Linkedin