What did PlayStation Direct do on Black Friday?
On November 28, 2025, PlayStation Direct ran up to 50% off on select collections, via "Sale: Select Products." Independently captured from playstation.com — not aggregator copy.
The offer on the day
PLAYSTATION.COM
Homepage · captured Nov 30, 2025
Up to 50% off on PS5 consoles & PlayStation Plus memberships & more
50%
Depth on the day
Depth on the day
50%
▲ +8.8 pts · vs its active-promo avg
Vs discounters
+7 pts
▲ above avg · 43% among discounters
- Headline offer
- Up to 50% off on PS5 consoles & PlayStation Plus memberships & more
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- PS5 consoles, PlayStation Plus memberships, accessories, games
- Shipping
- —
What ran on each channel
3 channelsWhat PlayStation Direct ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
PlayStation Direct homepage updates
PlayStation Direct homepage updates capture
Captured Nov 30, 2025.
PlayStation Direct on paid media
Sony Interactive Entertainment LLC
Captured Nov 28, 2025.
PlayStation Direct on social
Coming to PlayStation in December: 🦸 Dec 1 - Marvel Cosmic Invasion 🐎 Dec 2 - Red Dead Redemption (PS5) 🎒 Dec 3 - Let It Die: Inferno 🪦 Dec 4 - Blood: Refreshed Supply ⚔️ Dec 4 - Octopath Traveler 0 ✈️ Dec 8 - Microsoft Flight Simulator 🛹 Dec 8 - Skate Story 🎸 Dec 9 - Unbeatable 💀 Dec 12 - Terminator 2D: No Fate
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
PlayStation Direct's competitive set
Benchmark on the same fieldsPlayStation Direct’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Xboxxbox.com
Nintendo Official Sitenintendo.com
GameStopgamestop.com
Epic Games Storeepicgames.com
Amazon Kindle Direct Publishingkdp.amazon.com
Walmart Pet Lovers' Boxpetbox.walmart.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
PlayStation Direct on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured PlayStation Direct.
What teams ask about Black Friday 2025
Answered from our data- Does PlayStation Direct offer Black Friday discounts?
- Yes — on November 28, 2025, PlayStation Direct ran Up to 50% off on PS5 consoles & PlayStation Plus memberships & more.
- How deep was PlayStation Direct's Black Friday discount?
- PlayStation Direct's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
- What promotional mechanic did PlayStation Direct use for Black Friday?
- PlayStation Direct ran Black Friday 2025 as "Sale: Select Products."
- Was PlayStation Direct's Black Friday discount sitewide or limited to select items?
- PlayStation Direct's Black Friday 2025 discount was on select collections.
- Is PlayStation Direct's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did PlayStation Direct use for Black Friday?
- The channels PlayStation Direct's Black Friday offer ran on were not captured.