Peter Millar’s marketing, tracked daily.
The latest creative Peter Millar puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Peter Millar
ShopVision captures the public marketing we see from Peter Millar every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Peter Millar use?
All channelsPaid media is Peter Millar's most-used channel. Jump to a channel below, or read straight down.
Peter Millar homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
Peter Millar on email
48 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 7%· vs prior 30d

Style Potential: Long-Sleeve Polos
Sep 24, 2026

The Crown Outerwear Collection
Sep 22, 2026

Sneakers To Stride Into Fall
Sep 20, 2026

Celebrating 25 Years Of Peter Millar
Sep 17, 2026

Add Texture To Your Fall Pants Lineup
Sep 15, 2026

This Way To Game Day
Sep 13, 2026

Tailored Sophistication For The Modern Man
Sep 10, 2026

Three Layers. One Performance Perspective.
Sep 8, 2026

Three Pants You Need For Fall
Sep 6, 2026

Transitional Layers Bring Fall Into Focus
Sep 3, 2026

Start Exploring Today
Sep 2, 2026

What’s New For September
Sep 1, 2026
Peter Millar on paid media
295 capturedCadence
~29/ wk
Last 30 days
126
Top platform
Promotional history, record by record
50 records · latest 1 shown49 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Peter Millar's competitive set
Benchmark on the same fieldsPeter Millar’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Peter Millar on social
167 capturedCadence
~17/ wk
Last 30 days
73
Top platform
X
We are Peter Millar, Part VI: Christian Murphy, Legacy Knitwear Partner
Sep 25, 2026 · Instagram
We are Peter Millar, Part V: @rachel_kuehn_ , Professional Golfer
Sep 24, 2026 · Instagram
We are Peter Millar, Part IV: Chris Lane, Country Music Singer & Songwriter
Sep 23, 2026 · Facebook
We are Peter Millar, Part III: Mike Whan, @usga CEO
Sep 22, 2026 · Instagram
We are Peter Millar, Part II: Jaccob Slavin, Professional Hockey Player
Sep 21, 2026 · Instagram
We are Peter Millar, Part I: Jason Cater, Chief Creative Officer
Sep 18, 2026 · Instagram
Peter Millar, the brand, is not a person. It's people. Introducing We Are Peter Millar — a new series sharing the stories of the people who bring it to life.
Sep 17, 2026 · Instagram
The Peter Millar story is tied to what we made and what we make. But it’s also deeply connected to who we surround ourselves with. The many characters who inspire us and drive us forward. A new series is coming.
Sep 16, 2026 · Facebook
Craft, cashmere and color have been essential pillars of Peter Millar since our founding in 2001. Reflecting on our history and looking to the future, we created a limited-edition sweater in 16 different shades with the very same partners who helped us bring our very first designs to life.
Sep 15, 2026 · Instagram
Who is Peter Millar? As we begin to celebrate our 25th anniversary, we’d like to set the record straight.
Sep 14, 2026 · Facebook
The Vicuña Full-Zip Sweater, in an English rib knit, to honor and celebrate a peerless natural fiber.
Sep 13, 2026 · Facebook
The Vicuña Soft Jacket, illuminating the quality and character of the world's rarest and most special wool.
Sep 10, 2026 · Instagram