What did Peet's Coffee do on Black Friday?
On November 28, 2025, Peet's Coffee ran up to 35% off on select collections, via "Discount." Independently captured from peets.com — not aggregator copy.
The offer on the day
PEETS.COM
Homepage · captured Nov 30, 2025
35% Off Select Doorbuster Items
35%
Depth on the day
Depth on the day
35%
▲ +14.4 pts · vs its active-promo avg
Vs discounters
-9 pts
▼ below avg · 44% among discounters
- Headline offer
- 35% Off Select Doorbuster Items
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- costa-rica-aurora, big-bang-espresso-capsules, luminosa-breakfast-blend-coffee-pods, organic-african-nectar-tea, established-1966-peets-mug, doorbuster items, Big Bang Espresso Capsules, Luminosa Breakfast Blend K-Cup Pods, Organic African Nectar Tea, https://www.peets.com/products/costa-rica-aurora, https://www.peets.com/products/big-bang-espresso-capsules, https://www.peets.com/products/luminosa-breakfast-blend-coffee-pods, https://www.peets.com/products/organic-african-nectar-tea, https://www.peets.com/products/established-1966-peets-mug
- Shipping
- —
What ran on each channel
4 channelsWhat Peet's Coffee ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Peet's Coffee homepage updates
Peet's Coffee homepage updates capture
Captured Nov 30, 2025.
Peet's Coffee on email
Time’s ticking: 25% off ends soon ⏰
Captured Nov 30, 2025.
Peet's Coffee on paid media
Peet's Coffee on paid media capture
Captured Nov 29, 2025.
Peet's Coffee on social
Truly my sidekick in a cup 💁♀️
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Peet's Coffee's competitive set
Benchmark on the same fieldsPeet's Coffee’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Starbucksstarbucks.com
Intelligentsia Coffeeintelligentsia.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Peet's Coffee on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Peet's Coffee.
What teams ask about Black Friday 2025
Answered from our data- Does Peet's Coffee offer Black Friday discounts?
- Yes — on November 28, 2025, Peet's Coffee ran 35% Off Select Doorbuster Items.
- How deep was Peet's Coffee's Black Friday discount?
- Peet's Coffee's peak Black Friday 2025 discount was 35%. — 9 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Peet's Coffee use for Black Friday?
- Peet's Coffee ran Black Friday 2025 as "Discount."
- Was Peet's Coffee's Black Friday discount sitewide or limited to select items?
- Peet's Coffee's Black Friday 2025 discount was on select collections.
- Is Peet's Coffee's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Peet's Coffee use for Black Friday?
- Peet's Coffee's Black Friday 2025 offer was eligible on: online.