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OXO
oxo.com ↗
BF2025
All brands on Black Friday

What did OXO do on Black Friday?

On November 28, 2025, OXO ran up to 50% off on select items, via "Discount." Independently captured from oxo.com — not aggregator copy.

The offer on the day

OXO.COM

Homepage · captured Nov 30, 2025

50% off

50%

Depth on the day

Depth on the day

50%

▲ +29.6 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off
Mechanic
Discount
Scope
Select
Where it ran
online, in-store, app
Eligible categories
4 Piece Essential Kitchen Tool Set
Shipping
—

What ran on each channel

4 channels

What OXO ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

OXO homepage updates

OXO homepage updates capture

Captured Nov 30, 2025.

OXO on email

🔓 Early Access Unlocked

Captured Nov 30, 2025.

OXO on paid media

OXO on paid media capture

Captured Nov 30, 2025.

OXO on social

Looking for what to do with your Thanksgiving leftovers? Turn them into crispy, savory stuffing muffins #stuffing #thanksgiving #thanksgivingleftovers #leftovers #recipe

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

OXO's competitive set

Benchmark on the same fields

OXO’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OXOOXO
20%
70%
4
This page
Joseph JosephJoseph Josephus.josephjoseph.com
98
KitchenAidKitchenAidkitchenaid.com
95
Open profile →
Zyliss KitchenZyliss Kitchenzyliss.com
92
CuisinartCuisinartcuisinart.com
90
Open profile →
Chef'nChef'nchefn.com
88
Progressive InternationalProgressive Internationalprogressiveintl.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

OXO on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured OXO.

YearHeadline offerDepth
202550% off50%

What teams ask about Black Friday 2025

Answered from our data
Does OXO offer Black Friday discounts?
Yes — on November 28, 2025, OXO ran 50% off.
How deep was OXO's Black Friday discount?
OXO's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did OXO use for Black Friday?
OXO ran Black Friday 2025 as "Discount."
Was OXO's Black Friday discount sitewide or limited to select items?
OXO's Black Friday 2025 discount was on select items.
Is OXO's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did OXO use for Black Friday?
OXO's Black Friday 2025 offer was eligible on: online, in-store, app.