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OPI
opi.com ↗

OPI’s marketing, tracked daily.

The latest creative OPI puts in front of shoppers — homepage, email and social — captured on the day each one changed.

What we track on OPI

ShopVision captures the public marketing we see from OPI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types
HomepageEmailSocial
Dataset
Live

Which channels does OPI use?

All channels

Social is OPI's most-used channel. Jump to a channel below, or read straight down.

OPI homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

30

—· vs prior 30d

OPI on email

13 captured

Cadence

~0.5/ wk

Last 30 days

2

▼ 71%· vs prior 30d

OPI on social

186 captured

Cadence

~18/ wk

Last 30 days

76

▲ 33%· vs prior 30d

Top platform

Pinterest

OPI's competitive set

Benchmark on the same fields

OPI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OPIOPI
29%
30%
3
This page
www.cnd.comwww.cnd.comcnd.com
98
ORLYORLYorlybeauty.com
90
China GlazeChina Glazechinaglaze.com
88
Deborah LippmannDeborah Lippmanndeborahlippmann.com
85
ILNP Boutique Nail PolishILNP Boutique Nail Polishilnp.com
84
Kiara Sky Professional NailsKiara Sky Professional Nailskiarasky.com
82
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.