OPI’s marketing, tracked daily.

The latest creative OPI puts in front of shoppers — homepage, email and social — captured on the day each one changed.

Latest creative

As of August 9, 2026

Email
THE VAULT IS OPEN
Aug 4, 2026
Social
Facebook
Choosing just one manicure? Couldn’t be us. Aura, glaze, cat eye, chrome… our new xPRESS/ON fall lineup has it all. Now at Ulta Beauty.
Aug 9, 2026

What we track on OPI

ShopVision captures the public marketing we see from OPI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
Data types: HomepageEmailSocial
Dataset: Live

Which channels does OPI use?

All channels

Social is OPI's most-used channel. Jump to a channel below, or read straight down.

Social185
Homepage87
Email12

OPI homepage updates

87 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

OPI on email

12 captured

Cadence

~0.9/ wk

Last 30 days

▼ 20%· vs prior 30d

OPI's competitive set

Benchmark on the same fields

OPI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch