What did Obey do on Black Friday?
On November 28, 2025, Obey ran up to 25% off sitewide, via "Sale: Sitewide." Independently captured from obeyclothing.com — not aggregator copy.
The offer on the day
OBEYCLOTHING.COM
Homepage · captured Nov 30, 2025
25% off sitewide
25%
Depth on the day
Depth on the day
25%
▲ +10 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- 25% off sitewide
- Mechanic
- Sale: Sitewide
- Scope
- Sitewide
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Obey ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Obey homepage updates
Obey homepage updates capture
Captured Nov 30, 2025.
Obey on paid media
Obey Clothing Extra Heavy Crewneck, Ash Grey, Relaxed Fit, 70% Cotton 30% Polyester, 16 Oz For Men
Captured Nov 30, 2025.
Obey on social
BLACK FRIDAY SALE Shop our Black Friday sale now and get 25% off sitewide. Valid only in US, Canada and Mexico
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Obey's competitive set
Benchmark on the same fieldsObey’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Supremeus.supreme.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Obey on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Obey.
What teams ask about Black Friday 2025
Answered from our data- Does Obey offer Black Friday discounts?
- Yes — on November 28, 2025, Obey ran 25% off sitewide.
- How deep was Obey's Black Friday discount?
- Obey's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Obey use for Black Friday?
- Obey ran Black Friday 2025 as "Sale: Sitewide."
- Was Obey's Black Friday discount sitewide or limited to select items?
- Obey's Black Friday 2025 discount was sitewide.
- Is Obey's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Obey use for Black Friday?
- The channels Obey's Black Friday offer ran on were not captured.