What did Oak & Luna do on Black Friday?
On November 28, 2025, Oak & Luna ran up to 25% off sitewide, via "Discount." Independently captured from oakandluna.com — not aggregator copy.
The offer on the day
OAKANDLUNA.COM
Homepage · captured Nov 30, 2025
25% off
25%
Depth on the day
Depth on the day
25%
▲ +2.8 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Oak & Luna ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Oak & Luna homepage updates
Oak & Luna homepage updates capture
Captured Nov 30, 2025.
Oak & Luna on email
25% off sitewide for one last day
Captured Nov 30, 2025.
Oak & Luna on paid media
Oak & Luna on paid media capture
Captured Nov 30, 2025.
Oak & Luna on social
Enter a chance to win $1,500 🤍 We teamed up with our friends at Hudson Jeans (premium LA denim) and Hammitt (luxury LA leather bags) for the ultimate treat-yourself moment. Here’s what you can win: ✨ $500 to find your new favorite oakandluna piece ✨ $500 toward Hudson’s premium denim ✨ $500 for Hammitt’s iconic leather bags Want to enter? Comment “me”and we’ll DM you the link!
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Oak & Luna's competitive set
Benchmark on the same fieldsOak & Luna’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
MYKAmyka.com
Caitlyn Minimalistcaitlynminimalist.com
Mint & Lilymintandlily.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Oak & Luna on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Oak & Luna.
What teams ask about Black Friday 2025
Answered from our data- Does Oak & Luna offer Black Friday discounts?
- Yes — on November 28, 2025, Oak & Luna ran 25% off.
- How deep was Oak & Luna's Black Friday discount?
- Oak & Luna's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Oak & Luna use for Black Friday?
- Oak & Luna ran Black Friday 2025 as "Discount."
- Was Oak & Luna's Black Friday discount sitewide or limited to select items?
- Oak & Luna's Black Friday 2025 discount was sitewide.
- Is Oak & Luna's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Oak & Luna use for Black Friday?
- Oak & Luna's Black Friday 2025 offer was eligible on: online, app, in-store.