North 40’s marketing, tracked daily.
The latest creative North 40 puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 4, 2026
Email
The Back-to-school sale is ON!
Aug 4, 2026

Social
InstagramBuilt for the ride. Worn for the unexpected. Sequoia spends countless hours in the saddle, and every ride starts with the same decision: protect what matters most. From the arena to the trail, her Troxel helmet is a reminder that confidence and safety go hand in hand.
Sep 4, 2026
What we track on North 40
ShopVision captures the public marketing we see from North 40 every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does North 40 use?
All channelsSocial is North 40's most-used channel. Jump to a channel below, or read straight down.
North 40 homepage updates
87 capturedNorth 40 on email
4 capturedPromotional history, record by record
405 records · latest 5 shown400 more offers sit before Sep 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
North 40's competitive set
Benchmark on the same fieldsNorth 40’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.


North 40 on social
105 capturedBuilt for the ride. Worn for the unexpected. Sequoia spends countless hours in the saddle, and every ride starts with the same decision: protect what matters most. From the arena to the trail, her Troxel helmet is a reminder that confidence and safety go hand in hand.
Sep 4, 2026 · Instagram
Hey we have some pretty awesome and devoted employees! This was during the 80mph wind storm yesterday afternoon. Everyone was safe and there was no damage. Crazy video though!
Sep 3, 2026 · Facebook
When efficiency matters, Jackson from Equine Foot Solutions reaches for the Heller eXcel Legend Rasp. Designed wider and thinner than a standard rasp, it delivers exceptional balance, faster material removal, and a smooth finish with less effort. Plus, the unique tooth pattern helps reduce clogging, even in wet conditions. #EquineCare #north40 #north40life #horses #farrierlife
Sep 2, 2026 · Facebook
Everybody’s got their confidence baits. @fishinnoxon has a couple, and they’ve been doing some serious damage on the tournament trail. We hit the water with him to break down the two baits he’s been keeping tied on when the sun is cooking and the fish get finicky. #north40fish #thejuice #bassfishing #rippinlips #northwest
Aug 31, 2026 · Instagram
The long-anticipated Berkley Lab Series & 'Moebas are finally on deck and bringing a scent profile built for one thing: making fish commit. Scent with a track record of putting fish in the boat and cashing checks. Snag yours online or in-store and see what the hype is all about. #north40fish #berkley #chasintail #rippinlips #northwest
Aug 28, 2026 · Instagram
Black Diamond Days are Here! Now through September 6, take advantage of incredible savings: 20% OFF Hand Tools, 20% OFF Long Handle Tools and Earn a $20 Gift Card for every $100 you spend! It's the perfect time to tackle those projects and get rewarded while you shop! #blackdiamond #north40 #north40outfitters #toolsale #north40life
Aug 26, 2026 · Instagram
A little peek behind the scenes at where the real work happens. Come tour Sequoia’s barn and meet the horses and mules that are at the heart of her life in the saddle.
Aug 24, 2026 · Instagram
If you’re anywhere around Coeur d’Alene this weekend, come find us at the @northidahostatefair! We’re hanging out with our friends at @north40outfitters , and we brought along something pretty fun... our limited-edition Anderson Hay x North 40 T-shirts, available ONLY here at the fair! Swing by the North 40 booth, answer a few questions about forage, fair & farm life, and walk away with your choice of a FREE “Make Hay Great Again” or “Flake It Till You Make It” shirt while supplies last. North 40 also has a bunch of other great prizes up for grabs, including Anderson Hay, so come say hi, test your farm knowledge, grab some swag and enjoy the fair with us! These shirts aren’t going to last long... so you better flake it till you make it!
Aug 22, 2026 · Instagram
Miles of river, heavy current, Swate sticks on deck. On the search for a pile of gold. #north40fish #swatefishing #walleye #chasintail #northwest
Aug 21, 2026 · Instagram
Made from natural hemp fiber, Hemptana Laying Mats help protect eggs, absorb moisture, and support a cleaner coop. On sale now through 8/23. #north40outfitters #North40Life #chickencoop #hemptana
Aug 20, 2026 · Instagram
Welcome to the Broken Inn, thanks for checking in! For Episode 3, we’re spending the day with Sequoia Webb, a lifelong horse and mule rider from Rathdrum, Idaho, barrel racer, and 2024 Miss Spokane Interstate Rodeo Queen. Sequoia has been riding since she was two years old, growing up around horses, mules, and a family legacy built around competition and horsemanship. Today, she balances her career at a credit union with her passion for riding, competing, and working toward her dream of becoming a professional barrel racer. In this episode, Sequoia takes us through the pieces she reaches for again and again, from the barn to the arena. Her go-to look is built around Wrangler Bespoke jeans, Ariat boots, Smith + Rogue Skookum socks, a Smith + Rogue tank, a thrifted Wrangler Western shirt, and her Stetson straw hat. Every piece has a purpose: comfort, flexibility, durability, and just enough personality to make it her own. We also get a closer look at the stories behind the pieces she wears, including a belt she’s had since she was 11, a buckle she won competing with her mare Jett, and the Troxel helmet she never rides without. For Sequoia, Western style isn’t about simply looking the part. It’s about finding gear that can keep up with the work, the ride, and the person wearing it. This is Sequoia Webb. Welcome to the Broken Inn.
Aug 19, 2026 · Facebook
Someone new is checking into the Broken Inn. Episode 3 is almost here. You’ll have to wait and see who’s behind the door. Stay Tuned.
Aug 18, 2026 · Facebook