What did NOMAD do on Black Friday?
On November 28, 2025, NOMAD ran up to 40% off sitewide, via "Discount." Independently captured from nomadgoods.com — not aggregator copy.
The offer on the day
NOMADGOODS.COM
Homepage · captured Nov 30, 2025
40% OFF
40%
Depth on the day
Depth on the day
40%
▲ +6.1 pts · vs its active-promo avg
Vs discounters
-4 pts
▼ below avg · 44% among discounters
- Headline offer
- 40% OFF
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat NOMAD ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
NOMAD homepage updates
NOMAD homepage updates capture
Captured Nov 30, 2025.
NOMAD on email
Psst, still want it? It won’t be on sale forever.
Captured Nov 29, 2025.
NOMAD on social
🚨 Sitewide savings won't be here for long. 🚨 Shop the sale now before the clock runs out! Link in bio. #nomad #nomadgoods #blackfriday
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
NOMAD's competitive set
Benchmark on the same fieldsNOMAD’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Bellroybellroy.com
Andarandar.com
Twelve Southtwelvesouth.com
COURANTstaycourant.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
NOMAD on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured NOMAD.
What teams ask about Black Friday 2025
Answered from our data- Does NOMAD offer Black Friday discounts?
- Yes — on November 28, 2025, NOMAD ran 40% OFF.
- How deep was NOMAD's Black Friday discount?
- NOMAD's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
- What promotional mechanic did NOMAD use for Black Friday?
- NOMAD ran Black Friday 2025 as "Discount."
- Was NOMAD's Black Friday discount sitewide or limited to select items?
- NOMAD's Black Friday 2025 discount was sitewide.
- Is NOMAD's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did NOMAD use for Black Friday?
- NOMAD's Black Friday 2025 offer was eligible on: online.