Does Nike offer Black Friday discounts?

Yes — on November 28, 2025, Nike ran Up to 50% Off + Extra 25% Off + 30% Off Select Styles.

How deep was Nike's Black Friday discount?

Nike's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Nike use for Black Friday?

Nike ran Black Friday 2025 as "Discount."

Was Nike's Black Friday discount sitewide or limited to select items?

Nike's Black Friday 2025 discount was on select collections.

Is Nike's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Nike use for Black Friday?

Nike's Black Friday 2025 offer was eligible on: online, app, in-store.

nike.com ↗

BF2025

Full profile

All brands on Black Friday

What did Nike do on Black Friday?

On November 28, 2025, Nike ran up to 50% off on select collections, via "Discount." Independently captured from nike.com — not aggregator copy.

The offer on the day

NIKE.COM

Homepage · captured Nov 30, 2025

Up to 50% Off + Extra 25% Off + 30% Off Select Styles

50%

Depth on the day

50%

▲ +29.2 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Up to 50% Off + Extra 25% Off + 30% Off Select Styles
Mechanic: Discount
Scope: Collection
Where it ran: online, app, in-store
Eligible categories: select styles, Select Styles
Shipping: —

What ran on each channel

4 channels

What Nike ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Nike homepage updates

Nike homepage updates capture

Captured Nov 30, 2025.

Nike on email

Set your pace with Nike

Captured Nov 28, 2025.

Nike on paid media

Get the gear that’ll get you through the winter and beyond.

Captured Nov 28, 2025.

Nike on social

RT @usnikefootball: The Vaporposites are oﬃcially served. Now let’s eat. https://t.co/uBubtYJL7a

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

Nike's competitive set

Benchmark on the same fields

Nike’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Nike

21%

100%

This page

Adidasadidas.com

Open profile →

New Balancenewbalance.com

Under Armour®underarmour.com

ASICSasics.com

Open profile →

Skechersskechers.com

Brooks Runningbrooksrunning.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Nike on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Nike.

YearHeadline offerDepth

2025Up to 50% Off + Extra 25% Off + 30% Off Select Styles50%

What teams ask about Black Friday 2025

Answered from our data

Does Nike offer Black Friday discounts?: Yes — on November 28, 2025, Nike ran Up to 50% Off + Extra 25% Off + 30% Off Select Styles.
How deep was Nike's Black Friday discount?: Nike's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Nike use for Black Friday?: Nike ran Black Friday 2025 as "Discount."
Was Nike's Black Friday discount sitewide or limited to select items?: Nike's Black Friday 2025 discount was on select collections.
Is Nike's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Nike use for Black Friday?: Nike's Black Friday 2025 offer was eligible on: online, app, in-store.