Does Nike offer Black Friday discounts?

Yes — on November 28, 2025, Nike ran Up to 50% off on Select styles with code ACCESS.

How deep was Nike's Black Friday discount?

Nike's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.

What promotional mechanic did Nike use for Black Friday?

Nike ran Black Friday 2025 as "Sale: Select Products."

Was Nike's Black Friday discount sitewide or limited to select items?

Nike's Black Friday 2025 discount was on select items.

Is Nike's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Nike use for Black Friday?

The channels Nike's Black Friday offer ran on were not captured.

nike.com ↗

BF2025

Full profile

All brands on Black Friday

What did Nike do on Black Friday?

On November 28, 2025, Nike ran up to 50% off on select items, via "Sale: Select Products." Independently captured from nike.com — not aggregator copy.

The offer on the day

NIKE.COM

Homepage · captured Nov 30, 2025

Up to 50% off on Select styles with code ACCESS

50%

Depth on the day

50%

▲ +17.5 pts · vs its active-promo avg

Vs discounters

+7 pts

▲ above avg · 43% among discounters

Headline offer: Up to 50% off on Select styles with code ACCESS
Mechanic: Sale: Select Products
Scope: Select
Where it ran: —
Eligible categories: Not specified
Shipping: —

What ran on each channel

4 channels

What Nike ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Nike homepage updates

Nike homepage updates capture

Captured Nov 30, 2025.

Nike on email

Set your pace with Nike

Captured Nov 28, 2025.

Nike on paid media

Get the gear that’ll get you through the winter and beyond.

Captured Nov 28, 2025.

Nike on social

RT @usnikefootball: The Vaporposites are oﬃcially served. Now let’s eat. https://t.co/uBubtYJL7a

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

Nike's competitive set

Benchmark on the same fields

Nike’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Nike

33%

40%

This page

Adidasadidas.com

Open profile →

New Balancenewbalance.com

Under Armour®underarmour.com

Brooks Runningbrooksrunning.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Nike on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Nike.

YearHeadline offerDepth

2025Up to 50% off on Select styles with code ACCESS50%

What teams ask about Black Friday 2025

Answered from our data

Does Nike offer Black Friday discounts?: Yes — on November 28, 2025, Nike ran Up to 50% off on Select styles with code ACCESS.
How deep was Nike's Black Friday discount?: Nike's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
What promotional mechanic did Nike use for Black Friday?: Nike ran Black Friday 2025 as "Sale: Select Products."
Was Nike's Black Friday discount sitewide or limited to select items?: Nike's Black Friday 2025 discount was on select items.
Is Nike's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Nike use for Black Friday?: The channels Nike's Black Friday offer ran on were not captured.