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BF2025
All brands on Black Friday

What did New York & Company do on Black Friday?

On November 28, 2025, New York & Company ran up to 50% off on select collections, via "Discount." Independently captured from nyandcompany.com — not aggregator copy.

The offer on the day

NYANDCOMPANY.COM

Homepage · captured Nov 30, 2025

50% off plus an extra 10% off

50%

Depth on the day

Depth on the day

50%

▲ +13.6 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off plus an extra 10% off
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping

What ran on each channel

3 channels

What New York & Company ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

New York & Company homepage updates

New York & Company homepage updates capture

Captured Nov 30, 2025.

New York & Company on email

Top Picks For Cyber Monday!

Captured Nov 30, 2025.

New York & Company on social

📣 How to enter: DM us the word Giveaway. Grand prize winner will be chosen on December 3rd, 2025. Daily $25 gift card winners will be notified by text.

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

New York & Company's competitive set

Benchmark on the same fields

New York & Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
New York & CompanyNew York & Company
36%
80%
4
This page
Ann TaylorAnn Tayloranntaylor.com
98
ExpressExpressexpress.com
95
The Loft Literary CenterThe Loft Literary Centerloft.org
92
M.M.LaFleurM.M.LaFleurmmlafleur.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

New York & Company on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured New York & Company.

YearHeadline offerDepth
202550% off plus an extra 10% off50%

What teams ask about Black Friday 2025

Answered from our data
Does New York & Company offer Black Friday discounts?
Yes — on November 28, 2025, New York & Company ran 50% off plus an extra 10% off.
How deep was New York & Company's Black Friday discount?
New York & Company's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did New York & Company use for Black Friday?
New York & Company ran Black Friday 2025 as "Discount."
Was New York & Company's Black Friday discount sitewide or limited to select items?
New York & Company's Black Friday 2025 discount was on select collections.
Is New York & Company's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did New York & Company use for Black Friday?
New York & Company's Black Friday 2025 offer was eligible on: online, in-store, app.