What did Nautica do on Black Friday?
On November 28, 2025, Nautica ran up to 20% off on select collections, via "Discount." Independently captured from nautica.com — not aggregator copy.
The offer on the day
NAUTICA.COM
Homepage · captured Nov 30, 2025
20% off orders of $125 or more
20%
Depth on the day
Depth on the day
20%
▼ -26.4 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off orders of $125 or more
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- sweaters, tees, sleep shop, outerwear, fleece, deck collection, polos, t-shirts, active, gifts
- Shipping
- —
What ran on each channel
4 channelsWhat Nautica ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Nautica homepage updates
Nautica homepage updates capture
Captured Nov 30, 2025.
Nautica on email
😍 Cyber Monday Deals: Up to 60% off + EXTRA 20% OFF
Captured Nov 30, 2025.
Nautica on paid media
Nautica Opco LLC
Captured Nov 30, 2025.
Nautica on social
The sweater they’ll reach for all season. Nautica makes gifting easy.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Nautica's competitive set
Benchmark on the same fieldsNautica’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
U.S. Polo Assn.uspoloassn.com
Lands' Endlandsend.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Nautica on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Nautica.
What teams ask about Black Friday 2025
Answered from our data- Does Nautica offer Black Friday discounts?
- Yes — on November 28, 2025, Nautica ran 20% off orders of $125 or more.
- How deep was Nautica's Black Friday discount?
- Nautica's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Nautica use for Black Friday?
- Nautica ran Black Friday 2025 as "Discount."
- Was Nautica's Black Friday discount sitewide or limited to select items?
- Nautica's Black Friday 2025 discount was on select collections.
- Is Nautica's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Nautica use for Black Friday?
- Nautica's Black Friday 2025 offer was eligible on: online, in-store, app.