Mugler’s marketing, tracked daily.
The latest creative Mugler puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
What we track on Mugler
ShopVision captures the public marketing we see from Mugler every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Mugler use?
All channelsPaid media is Mugler's most-used channel. Jump to a channel below, or read straight down.
Mugler homepage updates
54 capturedMugler on paid media
82 capturedMugler's competitive set
Benchmark on the same fieldsMugler’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Mugler on social
51 capturedAlien Pulp Eau de Parfum Fruitée reinterprets the floral legacy of the original Alien with hints of a raspberry accord, tainting its trail with fruity, vibrant hues. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #AlienPulp
Aug 7, 2026 · Instagram
The sophisticated pink gradient lacquering the bottle of Alien Pulp Eau de Parfum Fruitée hints at its raspberry accord, blending a new floral trail of Grandiflorum jasmine. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #AlienPulp
Aug 6, 2026 · Instagram
The carnivorous intensity of Alien Pulp’s raspberry. “By opening with raspberry, I wanted to surprise and intrigue, to set the stage for a fragrance that is about risk and allure” comments Master Perfumer Dominique Ropion on the creation of Alien Pulp Eau de Parfum Fruitée – an almost devourable scent, quintessentially Mugler. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #AlienPulp
Aug 5, 2026 · Instagram
Introducing the Lua Crafted in Italy from hand-folded calf leather, the Lua bag is presented in signature black and roccia python-effect, each revealing a different interpretation of its architectural form. Creative Director: @miguelcastrofreitas Photographer: @chrislensz Model: @tatiana.hrle Casting: @ledixieme Videographer: @zoeque_dp Hair: @louisghewy Makeup: @laurenaiello Styling: @silatsaeva Nails: @alexfeller #Mugler #MiguelCastroFreitas
Aug 1, 2026 · Instagram
Introducing the Lua City bag A larger expression of the Lua silhouette, where architectural precision meets the rhythm of everyday life. Creative Director: @miguelcastrofreitas Photographer: @chrislensz Model: @tatiana.hrle Casting: @ledixieme Videographer: @zoeque_dp Hair: @louisghewy Makeup: @laurenaiello Styling: @silatsaeva Nails: @alexfeller #Mugler #MiguelCastroFreitas
Jul 31, 2026 · Instagram
Introducing the Lua Inspired by the crescent moon, the Lua bag explores the dialogue between structure and fluidity through sculptural form and supple craftmanship. Creative Director: @miguelcastrofreitas Photographer: @chrislensz Model: @tatiana.hrle Casting: @ledixieme Videographer: @zoeque_dp Hair: @louisghewy Makeup: @laurenaiello Styling: @silatsaeva Nails: @alexfeller #Mugler #MiguelCastroFreitas
Jul 30, 2026 · Instagram
Introducing the Aurora Named in homage to Miguel Castro Freitas’ mother, Aurora marks the beginning of a new chapter for Mugler leather goods. Creative Director: @miguelcastrofreitas Photographer: @chrislensz Model: @tatiana.hrle Casting: @ledixieme Videographer: @zoeque_dp Hair: @louisghewy Makeup: @laurenaiello Styling: @silatsaeva Nails: @alexfeller #Mugler #MiguelCastroFreitas
Jul 29, 2026 · Instagram
Introducing Mugler bags The first handbag campaign under the creative direction of Miguel Castro Freitas unveils the Aurora and Lua: two sculptural silhouettes inspired by Mugler’s heritage of exploring the intersection of the body, architecture, and sensuality. Creative Director: @miguelcastrofreitas Photographer: @chrislensz Model: @tatiana.hrle Casting: @ledixieme Videographer: @zoeque_dp Hair: @louisghewy Makeup: @laurenaiello Styling: @silatsaeva Nails: @alexfeller #Mugler #MiguelCastroFreitas
Jul 24, 2026 · Instagram
Introducing the Aurora bag The first handbag campaign under the creative direction of Miguel Castro Freitas. A study of sculpted sensuality and strength. Creative Director: @miguelcastrofreitas Photographer: @chrislensz Model: @tatiana.hrle Videographer: @zoeque__dp Hair: @louisghewy Makeup: @laurenaiello Nails: @alexfeller #Mugler #MiguelCastroFreitas
Jul 23, 2026 · Instagram
Mugler Angel @hunterschafer under the lens of @carlijnjacobs @hunterschafer wears Stardust Aphrodite SS26 by Miguel Castro Freitas #MuglerFragrances #MuglerAngel
Jul 21, 2026 · Instagram
Mugler Angel @hunterschafer reflects on her personal link and passion for the arts, sketching, and fragrance @hunterschafer wears Stardust Aphrodite SS26 by Miguel Castro Freitas #MuglerFragrances #MuglerAngel #MuglerPartner
Jul 18, 2026 · Instagram
Face of Angel @hunterschafer under the lens of @carlijnjacobs with Angel Nova Eau de Parfum Fruitée @hunterschafer wears Stardust Aphrodite SS26 by Miguel Castro Freitas #MuglerFragrances #AngelNova
Jul 17, 2026 · Instagram