Mugler’s marketing, tracked daily.
The latest creative Mugler puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026What we track on Mugler
ShopVision captures the public marketing we see from Mugler every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Mugler use?
All channelsPaid media is Mugler's most-used channel. Jump to a channel below, or read straight down.
Mugler homepage updates
39 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 300%· vs prior 30d
Mugler on email
18 capturedCadence
~2.8/ wk
Last 30 days
12
▲ 100%· vs prior 30d

discover a new scent & enjoy a gift 🎁
Nov 7, 2026

stock up with refills & enjoy a singles day gift!
Nov 5, 2026

a frosted gift just for you 💝
Nov 4, 2026

singles day is here!
Nov 1, 2026

new sets for you to indulge in 😍
Oct 30, 2026

get the icons in limited edition sets!
Oct 28, 2026

$36 off your first purchase
Oct 25, 2026

a complete fragrance ritual with luxury sets
Oct 24, 2026

fragrance sets with travel sizes ✈️
Oct 22, 2026

frosted fragrance sets are the perfect gift 💙
Oct 18, 2026

new luxury angel & alien gift sets ✨
Oct 15, 2026

🎁 holiday gift sets are here!
Oct 12, 2026
Mugler on paid media
57 capturedMugler's competitive set
Benchmark on the same fieldsMugler’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mugler on social
56 capturedCadence
~3.7/ wk
Last 30 days
16
▼ 43%· vs prior 30d
Top platform
Instagram
Tracee Ellis Ross wears Miguel by Miguel Castro Freitas @traceeellisross wears the Naturalia X SS27 pleated corset and tailored trousers for the daytime Emmy Awards in Los Angeles #Mugler #MiguelCastroFreitas
Nov 9, 2026 · Instagram
Jodie Turner Smith wears Mugler by Miguel Castro Freitas @jodiesmith wears the Naturalia X SS27 brown & lilac zebra printed mikado jacket, skirt, and Aurora bag for the Academy Museum Gala in Los Angeles Styled by @luxurylaw #Mugler #MiguelCastroFreitas
Nov 6, 2026 · Instagram
Naomi Watts wears Mugler by Miguel Castro Freitas @naomiwatts wears ‘The Commander’ FW26 black graphic décolleté dress for the ‘All’s Fair’ season 2 premiere in New York City Styled by @jeanannwilliams #Mugler #MiguelCastroFreitas
Nov 5, 2026 · Instagram
Set during the frozen hour, the Mugler Fragrances holiday campaign celebrates the House’s iconic fragrances in a winter wonderland banquet. Models wear Mugler by Miguel Castro Freitas #MuglerFragrances #MuglerAngel #MuglerAlien
Nov 4, 2026 · Instagram
This winter, the Mugler star is reimagined in a snow-inspired pattern, adorning the Mugler Fragrances giftsets in gold and icy shades of blue. As the House’s radical star, Angel Eau de Parfum ushers in the season. #MuglerFragrances
Nov 3, 2026 · Instagram
The Mugler Fragrances holiday story begins shortly. #MuglerFragrances
Nov 2, 2026 · Instagram
The powerful Alien Eau de Parfum fragrance is a blend of three bold olfactive facets: the luminous and opulent trail of Sambac jasmine, the resinous depth of white amber and the intense sensuality of Cashmeran wood. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #MuglerAlien
Nov 1, 2026 · Instagram
Inspired by the original emerald-cut design, usually reserved for gemstones, the Alien Eau de Parfum bottle, with its purple, amethyst-like lacquering and gold-finished claws, recalls the House’s penchant for jewelry. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #MuglerAlien
Oct 31, 2026 · Instagram
Praised for being one of the most powerfully fragrant flowers, Sambac jasmine diffuses its olfactive trail only at dawn. For the original Alien Eau de Parfum crafted in 2005, Master Perfumer Dominique Ropion pioneered an opulent Sambac jasmine accord revealing its absolute sensory potency. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #MuglerAlien
Oct 30, 2026 · Instagram
Details of the Naturalia X Spring Summer 2027 show Creative Director @miguelcastrofreitas Photography @harrymiller.co Styling @robbiespencer Hair @louisghewy Make-up @karinwesterlundd Nail @cam.t.artist Casting Rachel Chandler @midlandagency #Mugler #MiguelCastroFreitas
Oct 29, 2026 · Instagram
Naturalia X Spring Summer 2027 through the lens of @alexxmader Creative Director @miguelcastrofreitas Styling @robbiespencer Hair @louisghewy Make-up @karinwesterlundd Nail @cam.t.artist Casting Rachel Chandler @midlandagency #Mugler #MiguelCastroFreitas
Oct 27, 2026 · Instagram
Nature reimagined through savoir-faire. From intricate pearl embroidery to sculptural florals, craftsmanship transforms the natural world into extraordinary couture creations. Creative Director @miguelcastrofreitas Styling @robbiespencer Hair @louisghewy Make-up @karinwesterlundd Nail @cam.t.artist Casting Rachel Chandler @midlandagency Movement @m.j.h.a.r.p.e.r Creative Production & Scenography @villaeugenie Video installation @caspersejersenstudio Music @tehoteardo #Mugler #MiguelCastroFreitas Saskia wears a croc-effect leather jacket lined with 1,400 delicate flowers, inspired by Mugler’s Spring/Summer 1997 Couture collection, Les Insectes. An intricate creation requiring 850 hours of embroidery. #Mugler #MiguelCastroFreitas Saskia wears a croc-effect leather jacket lined with 1,400 delicate flowers, inspired by Mugler’s Spring/Summer 1997 Couture collection, Les Insectes. An intricate creation requiring 850 hours of embroidery. #Mugler #MiguelCastroFreitas A suspended garden in full bloom. Saskia wears an organza top adorned with 1,400 flowers delicately crafted from organza and paper. #Mugler #MiguelCastroFreitas The poetry of a spider’s web, reimagined through couture craftsmanship. In collaboration with artisan Cécile Feilchenfeldt, delicate threads and intricate crochet techniques transform nature’s fragile architecture into a sculptural expression of savoir-faire. #Mugler #MiguelCastroFreitas America wears a spiderweb gown inspired by Mugler’s Spring/Summer 1997 Couture collection, Les Insectes. Created in collaboration with artisan Cécile Feilchenfeldt, the intricate hand-knitted construction evokes the delicate geometry of a spider’s web. Artisan @cecilefeilchenfeldt #Mugler #Miguelcastrofreitas Over 280 hours of meticulous craftsmanship. Each pearl is individually incorporated into knitted threads using a crochet technique, creating a delicate gradient from brown to mint green. An intricate interplay of transparency, texture and colour. Artisan @cecilefeilchenfeldt #Mugler #Miguelcastrofreitas Over 280 hours of meticulous craftsmanship. Each pearl is individually incorporated into knitted threads using a crochet technique,
Oct 23, 2026 · Instagram