MUD\WTR’s marketing, tracked daily.
The latest creative MUD\WTR puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
What If Your Routine Felt Better?
Aug 9, 2026

Paid media
MetaMUD\WTR is in Target!
Aug 9, 2026

Social
InstagramI’ll confess something. I’ve been guilty of using caffeine as an escape for most of my life. And let me be clear, I don’t think caffeine or coffee is bad. It just doesn’t work for me in large doses. I noticed I was relying on it for more energy, more stimulation, more doing, when what I actually needed was more presence. So I cut out coffee and switched to @drinkmudwtr . Less caffeine. A slower morning. A ritual that helps me start my day with intention instead of immediately chasing stimulation. I’m not trying to do more anymore. I’m trying to be here more. Less stimulation. Less escaping. More intention. More presence. I still get about 35mg of caffeine, which is plenty for me :) Comment “PRESENCE” and I’ll send you the details. #mudwtr #presence
Aug 9, 2026
What we track on MUD\WTR
ShopVision captures the public marketing we see from MUD\WTR every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does MUD\WTR use?
All channelsPaid media is MUD\WTR's most-used channel. Jump to a channel below, or read straight down.
MUD\WTR homepage updates
87 capturedMUD\WTR on email
45 captured
What If Your Routine Felt Better?
Aug 9, 2026

FREE PSL + Starter Kit for $50
Aug 8, 2026

Our PSL Is Anything But Basic
Aug 7, 2026

Experts Prefer MUD Over Coffee
Aug 6, 2026

Pumpkin Spice Grew Up
Aug 5, 2026

"I need my daily dose of sunshine!"
Aug 3, 2026

This Epidemic Is Ravaging Homes
Aug 2, 2026

PSL is returning! 🎃
Aug 1, 2026

Break Up With Coffee
Jul 31, 2026

You & Coffee? Not Great
Jul 30, 2026

It's Coming....🍂👀
Jul 29, 2026

curiosity has a sweet spot
Jul 28, 2026
MUD\WTR on paid media
356 capturedMUD\WTR on sms
7 capturedPromotional history, record by record
251 records · latest 5 shown246 more offers sit before Aug 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MUD\WTR's competitive set
Benchmark on the same fieldsMUD\WTR’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
MUD\WTR on social
78 capturedI’ll confess something. I’ve been guilty of using caffeine as an escape for most of my life. And let me be clear, I don’t think caffeine or coffee is bad. It just doesn’t work for me in large doses. I noticed I was relying on it for more energy, more stimulation, more doing, when what I actually needed was more presence. So I cut out coffee and switched to @drinkmudwtr . Less caffeine. A slower morning. A ritual that helps me start my day with intention instead of immediately chasing stimulation. I’m not trying to do more anymore. I’m trying to be here more. Less stimulation. Less escaping. More intention. More presence. I still get about 35mg of caffeine, which is plenty for me :) Comment “PRESENCE” and I’ll send you the details. #mudwtr #presence
Aug 9, 2026 · Instagram
Pumpkin Spice Latte doesn’t have to have a trade-off.
Aug 8, 2026 · Facebook
Comment “Pumpkin” to play. It’s called Angry Pumpkins. You launch pumpkins at the villains of the season, sugar cubes, syrup bottles, basic PSLs, and every level you clear takes more off the real thing. Up to 25%. That’s the whole pitch. Fling produce at a sugar packet, save money on a drink your body won’t file a complaint about later.
Aug 7, 2026 · Facebook
The pumpkin spice latte grew up and got its life together. No espresso. No sugar crash. 0mg caffeine, so your sleep stays out of the negotiation. Just real pumpkin, Lion's Mane, and Reishi doing the warm-and-cozy thing without the jitters. 100% organic. 0% basic. Available now.
Aug 6, 2026 · Instagram
There is a peace that only the trees can give you. A stillness and patience that we often forget to have with ourselves. I felt I needed more trees, so I drove up the entire west coast to bask in the only rainforest in the US. The goal was to explore green spaces, make art, and recharge my creativity. I left so many routines at home and picked up others along the way. Decided to tell some stories with @drinkmudwtr as it was an advocate for nurturing my creativity and fitting anywhere with me. I was even able to use it as a pigment for some art! Now at peace after a long enough journey to disrupt my patterns and rebuild new ones. To more art, more greenery, and more creativity!! I would love to hear what fills your cup.
Aug 5, 2026 · Instagram
I paired different frequencies using @drinkmudwtr Original Cacao Chai to see if sound could change taste. Turns out it can. I love this as a morning ritual you can turn into a multi-sensory experience. Here’s a list on how to pair it with frequencies to bring out its different mushrooms and flavors: BITTER (73 Hz) Reishi Cacao SALTY/SAVORY (81 Hz) Lion’s Mane Himalayan Salt SPICY (2000 Hz) Masala Chai Turmeric SWEET (1046 Hz) Cordyceps Chaga #partner
Aug 3, 2026 · Instagram
Say goodbye to that 3pm crash.
Jul 29, 2026 · Instagram
It's always a good time for a reminder.
Jul 28, 2026 · Instagram
This lump of birch fungus scores a 146,700 on the antioxidant charts. Your green juice is not beating that.
Jul 27, 2026 · Instagram
Thank you @drinkmudwtr for being a ritual in sparking my creativity with all your functional mushrooms and yummy ingredients🍄🟫❤️
Jul 24, 2026 · Instagram
One wild and precious life. What is your plan?
Jul 23, 2026 · Instagram
This video literally wouldn’t exist without my @drinkmudwtr 🤭✨ No jitters. No crash. Just clarity. 👌🏻
Jul 21, 2026 · Instagram