MUD\WTR’s marketing, tracked daily.
The latest creative MUD\WTR puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
What we track on MUD\WTR
ShopVision captures the public marketing we see from MUD\WTR every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does MUD\WTR use?
All channelsPaid media is MUD\WTR's most-used channel. Jump to a channel below, or read straight down.
MUD\WTR homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
MUD\WTR on email
73 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 37%· vs prior 30d
"Best PSL In The Biz!"
Sep 24, 2026
Meet the Overachieving First-Born
Sep 23, 2026
What's Your Health Worth?
Sep 19, 2026
This Epidemic Is Ravaging Homes
Sep 18, 2026
Energy =/= Jitters 🫨
Sep 17, 2026
Why 70K Drink OG Daily
Sep 15, 2026
How Do You Prefer PSL?
Sep 14, 2026
Coffee Was Unchanged For 600 Yrs
Sep 11, 2026
Lab Grown > Wild 🍄
Sep 6, 2026
Our PSL vs Competitors
Sep 4, 2026
Forget Coffee's "Energy" Boost
Sep 3, 2026
your vitamins might be deleting the memo
Sep 2, 2026
MUD\WTR on paid media
392 capturedCadence
~62/ wk
Last 30 days
267
Top platform
Meta
MUD\WTR on sms
16 capturedCadence
~1.9/ wk
Last 30 days
8
—· vs prior 30d
Promotional history, record by record
148 records · latest 5 shown143 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MUD\WTR's competitive set
Benchmark on the same fieldsMUD\WTR’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Everyday Dose - The Mushroom Latte™everydaydose.com
Clevr Blendsclevrblends.com
Om Mushroom Superfoodommushrooms.com
VitaCupvitacup.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MUD\WTR on social
74 capturedCadence
~3.7/ wk
Last 30 days
16
▼ 52%· vs prior 30d
Top platform
Instagram
The seasonal ritual you love, made with real pumpkin, mushrooms & adaptogens.
Sep 25, 2026 · Instagram
When your favorite seasonal treat meets a nervous-system-friendly blend of mushrooms and adaptogens.
Sep 24, 2026 · Instagram
Fix your PSL fix. That craving isn’t going away.
Sep 21, 2026 · Instagram
Say yes to more creative mornings. Fix your fix at Mudwtr.com/fix
Sep 18, 2026 · Instagram
:nourish. Because your mind trains too.
Sep 17, 2026 · Instagram
Strength isn't just physical. :nourish gets that.
Sep 16, 2026 · Instagram
Shaky voice, steady truth. Say it anyway.
Sep 15, 2026 · Instagram
I took a road trip around the East Coast looking for antiques for my forest cottage. After making my way through New York and Connecticut, I had one last stop before heading home… New Jersey. By this point I had been through more antique stores than I can count, stopped at Costco along the way for gas + more of my @drinkmudwtr travel sticks, and somehow had to figure out how I was going to get everything I found back to my little Forest Cottage in Washington. When I lived in my van full time, I used to collect little things everywhere I traveled. Some of those pieces are actually in my 1982 RV now, and this trip reminded me that I want to keep building my Forest Cottage the same way… not just decorating it, but collecting pieces of the places I’ve been. I didn’t buy nearly as much as I thought I would because I splurged on this old painting of the Scottish Highlands. 😂 I love Scotland and have so many memories from the time I spent there, so the second I saw it I knew it was coming home with me. My beautiful old English bowl, however, did NOT make the journey in one piece! I’m determined to fix her though. I talked a little in this video about my dad and dementia and why nostalgia has become so important to me. Losing him changed the way I look at memories and the things we surround ourselves with. I think that’s part of why I’m so drawn to old things now. I don’t really want my home to feel decorated. I want it to feel collected. And now I’m back where this whole little adventure started… home at my Forest Cottage. Finding places for everything I brought back, making my @drinkmudwtr in the mornings and sitting outside in the forest. There’s something really special about traveling somewhere new and then coming home with little reminders of where you’ve been. Thank you @drinkmudwtr for giving me a reason to slow down while I travel, wander around three states with no real plan, and come home with a few more stories for this little place I’m building. 🤎 #ad #drinkmudwtr #CostcoFinds #VanLife
Sep 12, 2026 · Instagram
Season's here. So is the ritual. A better PSL is yours.
Sep 11, 2026 · Instagram
All the froth, none of the crash. PSL — yours, mushrooms included.
Sep 10, 2026 · Instagram
Respectfully, our PSL is anything but basic. Adaptogens, mushrooms, no crash — we said what we said.
Sep 9, 2026 · Instagram
Coffee that took mushrooms. Longer hugs, fewer crashes.
Sep 3, 2026 · Instagram