MSI’s marketing, tracked daily.
The latest creative MSI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 8, 2026
Email
Welcome to MSI. Beautiful spaces start here.
Sep 1, 2026

Social
InstagramBring your clients. Bring the vision. We’ll help with the surfaces. ✨ Make one of our 50+ MSI showrooms part of your design process. Walk your clients through countertops, flooring, tile, hardscaping, and more—all in one place, where they can see colors, textures, and materials up close. Find an MSI showroom near you and make selections together. Thank you @mathewsvasek for making this video!
Sep 8, 2026
What we track on MSI
ShopVision captures the public marketing we see from MSI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MSI use?
All channelsPaid media is MSI's most-used channel. Jump to a channel below, or read straight down.
MSI homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
MSI on email
19 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 30%· vs prior 30d

Welcome to MSI. Beautiful spaces start here.
Sep 1, 2026

Introducing Terranello, MSI's Newest Ceramic Collection
Aug 26, 2026

Chateau Luna Has Arrived: French Limestone, Reimagined
Aug 21, 2026

Your Favorite Statement-Ready Stone
Aug 19, 2026

Meet Q Subtle Coloration
Aug 17, 2026

Dusk, Jade, Navy, White: New Painted Slat Panels
Aug 14, 2026

18" x 37" Checkerboard LVT Has Arrived
Aug 7, 2026

This Month at MSI: New Colors, New Events
Aug 6, 2026

XL Rockmount Just Got Bigger (10 New Colors!)
Jul 31, 2026

Kallum Just Got 6 New Colors Richer
Jul 29, 2026

4 Statement Surfaces That Demand a Second Look
Jul 27, 2026

Checkerboard Looks are Back!
Jul 24, 2026
MSI on paid media
321 capturedCadence
~8.9/ wk
Last 30 days
38
Top platform
MSI's competitive set
Benchmark on the same fieldsMSI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MSI on social
114 capturedCadence
~8.2/ wk
Last 30 days
35
▼ 10%· vs prior 30d
Top platform
Facebook
Bring your clients. Bring the vision. We’ll help with the surfaces. ✨ Make one of our 50+ MSI showrooms part of your design process. Walk your clients through countertops, flooring, tile, hardscaping, and more—all in one place, where they can see colors, textures, and materials up close. Find an MSI showroom near you and make selections together. Thank you @mathewsvasek for making this video!
Sep 8, 2026 · Instagram
This Labor Day, we’re celebrating the people behind MSI. 🇺🇸 From our showrooms and distribution centers to our teams in the field and behind the scenes, their hard work, skill, and dedication keep us moving forward every day. Today, we’re proud to recognize our MSI team and workers everywhere for all they contribute. Happy Labor Day!
Sep 7, 2026 · Facebook
Warm earthtones, handcrafted character, and a light-reflecting glossy finish define the Terranello™ Collection. Available in versatile 4” x 4” and 2” x 8” formats, these low-maintenance ceramic tiles offer designers an expressive option for backsplashes, accent walls, and statement installations. Explore the collection: https://bit.ly/3UPrWf0
Sep 4, 2026 · Facebook
Warm surfaces continue to shape kitchen design. Q+ Solitaj™ pairs a soft, warm-toned background with natural-looking movement, offering a versatile engineered surface for thoughtfully layered interiors. Credit: @bwallaceinteriors https://bit.ly/4qO4quJ
Sep 3, 2026 · Facebook
The floor that ties it all together. 🤎 Chester Hills™ Luxury Vinyl Planks from the Prescott® Collection bring a soft, natural wood look underfoot, balancing rich cabinetry and crisp countertops with just the right amount of warmth. Credit: @studio.mwr @danet.photography
Sep 2, 2026 · Instagram
French limestone character, crafted in porcelain. 🤍 Chateau Luna™ Blanc and Sable features high variation, natural movement, and TileTouch™ technology for realistic texture aligned with every detail. A lappato semi-polished finish completes the look with a soft sheen. Available in 12” x 24”, 24” x 48”, and mosaic formats. https://bit.ly/4yivk0F #MSISurfaces #ChateauLuna #PorcelainTile #StoneLookTile #TileDesign
Sep 1, 2026 · Facebook
See the Rockmount™ Stacked Stone looks industry pros are favoriting right now. Explore standout quartzite, limestone, and marble options that bring natural texture, dimension, and character to indoor and outdoor spaces.
Aug 31, 2026 · Instagram
Calacatta Aravine™ brings graceful veining across the countertops and waterfall island, while Casa Duet™ Calacatta Grigio Checkered Porcelain Tile adds pattern underfoot with convenient pre-scored detailing for a polished checkerboard look.
Aug 27, 2026 · Pinterest
This engineered surface evokes the artistry of marble with intricate cracked veining in soft sage green and warm brown. Luminous white background with refined clarity. Polished finish that enhances depth and highlights the intricate details. Part of the Bocage™ Collection for organic, visually stunning veining. Ideal for countertops, backsplashes, kitchen islands, and other interior applications.
Aug 26, 2026 · Pinterest
Quadre Nerova Duo captures the drama and sophistication of classic checkerboard flooring with a striking blend of dusky black and soft ivory tones. Designed to bring a glamorous, high-contrast look to any space, this stone-look LVT showcases striking natural stone-inspired veins enhanced by MSI’s PietraTech finish for authentic texture and dimension. Its bold 18” x 37” format with pre-scored squares and enhanced grout detailing recreates the elegant appearance of professionally grouted tile while offering the ease of click-lock installation and no discoloration or chipping.
Aug 25, 2026 · Pinterest
Warm wood, deep cabinetry, and quartz with just the right amount of movement. 🤎 Calacatta Jadira™ creates a striking countertop and backsplash moment, while Shorecliffs Roghan™ Hybrid Rigid Core Flooring brings rich, natural wood character underfoot. A material pairing made for warm, layered kitchens.
Aug 20, 2026 · Instagram
A big thank you to everyone who joined us at our Omaha Showroom for Curate & Create! ✨ We loved seeing designers and customers come together for an afternoon filled with creativity, connection, and plenty of great design inspiration. Thank you to our attendees, partners, and team members who made the event such a success! #MSISurfaces #OmahaDesign #DesignCommunity #InteriorDesign #MoodBoard #DesignInspiration
Aug 19, 2026 · Facebook