MSI’s marketing, tracked daily.
The latest creative MSI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
18" x 37" Checkerboard LVT Has Arrived
Aug 7, 2026
Paid media
MetaAug 6, 2026
Social
PinterestEvery great renovation starts with a vision and the right countertop to bring it to life. Calacatta Castana® from our Q+ Collection creates a warm, welcoming focal point with soft veining and natural movement, transforming this kitchen into a space that's brighter, more functional, and designed for everyday living. Credit: @esslingerdesigncompany @juliannegreeninteriorsphoto
Aug 7, 2026
What we track on MSI
ShopVision captures the public marketing we see from MSI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MSI use?
All channelsPaid media is MSI's most-used channel. Jump to a channel below, or read straight down.
MSI homepage updates
87 capturedMSI on email
20 captured18" x 37" Checkerboard LVT Has Arrived
Aug 7, 2026
This Month at MSI: New Colors, New Events
Aug 6, 2026
XL Rockmount Just Got Bigger (10 New Colors!)
Jul 31, 2026
Kallum Just Got 6 New Colors Richer
Jul 29, 2026
4 Statement Surfaces That Demand a Second Look
Jul 27, 2026
Checkerboard Looks are Back!
Jul 24, 2026
Hi, Meet the Warmest Side of the Gems Collection
Jul 22, 2026
Quartzite Beauty. Porcelain Strength.
Jul 20, 2026
Your 4 Most Favorited Bathroom Designs
Jul 15, 2026
What's Happening at MSI This July
Jul 14, 2026
MSI on paid media
313 captured
MSI's competitive set
Benchmark on the same fieldsMSI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
MSI on social
134 capturedEvery great renovation starts with a vision and the right countertop to bring it to life. Calacatta Castana® from our Q+ Collection creates a warm, welcoming focal point with soft veining and natural movement, transforming this kitchen into a space that's brighter, more functional, and designed for everyday living. Credit: @esslingerdesigncompany @juliannegreeninteriorsphoto
Aug 7, 2026 · Pinterest
Texture above. Warmth below. The bold profile of Natural Macro Acoustic Wood Slat Panels adds visual rhythm while helping reduce echo, creating a quieter, more comfortable environment. Beneath it, Larkin™ from the Laurel Reserve™ LVP Collection brings authentic wood character and everyday durability to complete the space. https://www.msisurfaces.com/favorites-sharelist/5c2c6d37-7e16-4cbe-9d9b-46ab6694db51/?utm_source=facebook&utm_medium=organic&utm_campaign=wall_tile&utm_content=carousel_2026-08-06
Aug 6, 2026 · Facebook
Every great renovation starts with a vision and the right countertop to bring it to life. Calacatta Castana® from our Q+ Collection creates a warm, welcoming focal point with soft veining and natural movement, transforming this kitchen into a space that's brighter, more functional, and designed for everyday living. https://bit.ly/4hKcJ8w Credit: @esslingerdesigncompany @juliannegreeninteriorsphoto #KitchenRenovation #Countertops #KitchenTransformation #KitchenDesign #MSISurfaces
Aug 5, 2026 · Facebook
The most inviting spaces don't just look beautiful—they sound better too. Tawny Macro Acoustic Wood Slat Panels bring rich brown tones, bold architectural lines, and built-in acoustic performance together in one design-forward solution. The result is a space that feels warmer, quieter, and effortlessly refined.
Aug 3, 2026 · Pinterest
The most inviting spaces don't just look beautiful—they sound better too. Tawny Macro Acoustic Wood Slat Panels bring rich brown tones, bold architectural lines, and built-in acoustic performance together in one design-forward solution. The result is a space that feels warmer, quieter, and effortlessly refined. https://bit.ly/4wQE11l
Jul 31, 2026 · Facebook
Some of the most memorable spaces are built on contrast. Casa Tuxedo brings a fresh take on the classic checkerboard floor, while Flamenco Palace Charcoal 2" x 18" porcelain tile wraps the walls in rich, glossy texture. Together, they balance timeless pattern with modern depth, creating a powder room that feels bold, sophisticated, and unforgettable.
Jul 30, 2026 · Instagram
Some surfaces don't just reflect light—they bring it to life. Miraggio Taj™ pairs a luminous ivory backdrop with delicate truffle, blonde, and white veining, while LumaLuxe Ultra™ technology enhances every detail for remarkable depth and brilliance. Proudly made in the USA as part of the Q Studio Collection, it's an engineered surface designed to leave a lasting impression.
Jul 29, 2026 · Instagram
Every surface has a role to play. The vertical texture of Cordova Avorio Ridge porcelain tile adds depth and dimension to the walls, while Roghan™ Shorecliffs™ Hybrid Rigid Core flooring brings warmth, authentic wood character, and everyday durability underfoot. The result is a space that's modern, inviting, and thoughtfully layered.
Jul 28, 2026 · Instagram
Light reveals every detail. Calacatta Ocellio™ from the Bocage™ Collection captures the bold beauty of marble with striking charcoal veining, a luminous white backdrop, and LumaLuxe® technology that enhances depth and light reflection. It's an engineered surface designed to become the focal point of the room. Credit: @dluxe__designs https://www.msisurfaces.com/quartz-countertops/calacatta-ocellio-quartz/?utm_source=facebook&utm_medium=organic&utm_campaign=countertops&utm_content=video_2026-07-23
Jul 27, 2026 · Facebook
The best floors don't ask you to choose between style and practicality. Austell Grove™ from the Kallum Collection blends soft blonde tones with subtle gray-brown wood character, creating a light, natural foundation for everyday living. With 100% waterproof performance and an easy loose lay installation, it's designed to look beautiful from day one. https://bit.ly/3TezB5Q
Jul 24, 2026 · Facebook
A home's first impression begins long before you step inside. Royal White from the XL Rockmount™ Collection brings timeless character to this striking exterior with layered quartzite, a split-face finish, and soft white tones accented by warm beige striations. It's natural texture that adds depth, contrast, and lasting curb appeal. Credit: @reuthermaterial https://bit.ly/4wSJfcL
Jul 23, 2026 · Facebook
Checkerboard is back with more possibilities than ever. From soft marble-inspired tiles to bold, modern colorways, our checkerboard looks reimagine this timeless pattern for today's interiors. Visit our new Checkerboard page to explore and start planning your next project.
Jul 22, 2026 · Instagram