MSI’s marketing, tracked daily.
The latest creative MSI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Six Q Colors for Quiet, Confident Spaces
Sep 25, 2026

Paid media
MetaSep 9, 2026

Social
InstagramSoft color, graceful curves, and details that make a space feel lighter. 🌿 Meet Willow Market, one of MSI’s 2026 design trends. Join MSI Senior Design & Trend Director Emily Holle as she explores the washed blues, delicate greens, floral motifs, scalloped details, light wood looks, and classic tile patterns shaping this calm, airy aesthetic. ▶️ Watch the full video on our YouTube channel and subscribe for more design trends, inspiration, and expert insights from MSI.
Sep 25, 2026
What we track on MSI
ShopVision captures the public marketing we see from MSI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MSI use?
All channelsPaid media is MSI's most-used channel. Jump to a channel below, or read straight down.
MSI homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
MSI on email
24 capturedCadence
~1.9/ wk
Last 30 days
8
▼ 11%· vs prior 30d

Six Q Colors for Quiet, Confident Spaces
Sep 25, 2026

Hi David, See What Customers Are Favoriting
Sep 23, 2026

McCarran® Engineered Hardwood Flooring in 2 Grades
Sep 21, 2026

Willow Market Is Here: Soft Pastels, Timeless Patterns
Sep 18, 2026

Terracotta is back, meet Murcia
Sep 16, 2026

New colors, new looks: September showroom events
Sep 14, 2026

Welcome to MSI. Beautiful spaces start here.
Sep 1, 2026

Introducing Terranello, MSI's Newest Ceramic Collection
Aug 26, 2026

Chateau Luna Has Arrived: French Limestone, Reimagined
Aug 21, 2026

Your Favorite Statement-Ready Stone
Aug 19, 2026

Meet Q Subtle Coloration
Aug 17, 2026

Dusk, Jade, Navy, White: New Painted Slat Panels
Aug 14, 2026
MSI on paid media
286 capturedCadence
~4.0/ wk
Last 30 days
17
Top platform
MSI's competitive set
Benchmark on the same fieldsMSI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MSI on social
122 capturedCadence
~9.6/ wk
Last 30 days
41
—· vs prior 30d
Top platform
Facebook
Soft color, graceful curves, and details that make a space feel lighter. 🌿 Meet Willow Market, one of MSI’s 2026 design trends. Join MSI Senior Design & Trend Director Emily Holle as she explores the washed blues, delicate greens, floral motifs, scalloped details, light wood looks, and classic tile patterns shaping this calm, airy aesthetic. ▶️ Watch the full video on our YouTube channel and subscribe for more design trends, inspiration, and expert insights from MSI.
Sep 25, 2026 · Instagram
A cohesive surface choice helps bring this layered kitchen together. MarfiTaj™ engineered surface carries from the countertops to the sculptural backsplash, pairing warm, organic movement with navy cabinetry, natural wood, and soft neutrals. Credit: @47northcustomhomes @kenstriegel
Sep 24, 2026 · Instagram
Bring charming character to your space with the handcrafted allure of the Terranello Collection. Tranquil earthtones are celebrated in these warm ceramic tiles, brought to life by a glossy finish that enhances light and adds a refined touch. Available in 4” x 4” and 2” x 8” formats, these low-maintenance, high-impact tiles are perfect for statement walls, accent features, and backsplash that call for a bit more style and personality.
Sep 23, 2026 · Pinterest
A lighter wood tone can set the foundation for an open, versatile interior. Aaron Blonde® Oak Waterproof Wood Flooring from the Woodhills® Collection combines authentic wood character with waterproof performance for spaces designed around both style and everyday living. Credit: @kcbr_design_remodel
Sep 21, 2026 · Instagram
Pattern, texture, and rich earthy tones make this bathroom one to remember. Gems Chocolate Porcelain Tile brings depth to the shower walls, while Winslow Weave Polished Mosaic creates an eye-catching pattern underfoot. Featured in this stunning Cashiers, North Carolina design house. Thank you @heatherwreninteriors for working with @msisurfaces to select the tile!
Sep 18, 2026 · Instagram
Day 2 at GATHER: Catalyst 2026 was a great one! Thank you to everyone who stopped by Booth 206 to explore our latest surfaces, chat with our team, and share inspiration. If you're attending tomorrow, we'd love to meet you! Join us at the Dallas Market Center for our final day—we can't wait to see you.
Sep 17, 2026 · Facebook
The Murcia Collection brings terracotta-inspired character to walls and floors with 16" x 48" ceramic wall tiles featuring decorative relief and 24" x 48" porcelain tiles with a soft matte finish. Choose from Alabaster, Clay, and Dune for a beautifully coordinated space from top to bottom. https://bit.ly/3TclsXg
Sep 16, 2026 · Facebook
Join MSI’s Senior Design & Trend Director, Emily Holle, as she explores Willow Market, one of MSI’s 2026 design trends. This calm and airy aesthetic brings together soft pastels, graceful curves, floral motifs, scalloped details, and timeless tile patterns to create interiors and exteriors that feel light, serene, and effortlessly inviting. Inspired by washed blues, delicate greens, creamy marble tones, textured stone looks, and light wood visuals, Willow Market celebrates a softer approach to design. Classic formats like octagon tile, subway tile, checkerboard patterns, and decorative mosaics add subtle structure while maintaining an understated, graceful feel. Discover more about the trend here: https://www.msisurfaces.com/2026-design-trends/ Explore the products for this trend: https://www.msisurfaces.com/2026-trends/willow-market/ From kitchens and bathrooms to patios, backsplashes, floors, and feature walls, Willow Market offers design inspiration for creating spaces that feel fresh, versatile, and beautifully livable. Discover how soft color palettes, timeless materials, and elegant surface details can bring a refined yet relaxed look to any space. Discover surfaces, materials, and design inspiration shaping today’s interiors and exteriors. Explore more design inspiration, surfaces, and trend insights from MSI: https://www.msisurfaces.com
Sep 14, 2026 · Youtube
Soft wood tones with installation made simple. Kallum Sandino™ Luxury Vinyl Planks feature a loose lay design with fiber-reinforced construction, allowing for easy installation without locking systems or specialized tools.
Sep 10, 2026 · Instagram
Warmth, texture, and dimension in one beautiful backdrop. 🤎 UrbanSlat™ Natural Ceramic Tile in a 16” x 48” format gives this bathtub wall its distinctive wood-look character and linear detail. Credit: @cloisterflooring @invisiondesigns_
Sep 9, 2026 · Instagram
Bring your clients. Bring the vision. We’ll help with the surfaces. ✨ Make one of our 50+ MSI showrooms part of your design process. Walk your clients through countertops, flooring, tile, hardscaping, and more—all in one place, where they can see colors, textures, and materials up close. Find an MSI showroom near you and make selections together. Thank you @mathewsvasek for making this video!
Sep 8, 2026 · Instagram
This Labor Day, we’re celebrating the people behind MSI. 🇺🇸 From our showrooms and distribution centers to our teams in the field and behind the scenes, their hard work, skill, and dedication keep us moving forward every day. Today, we’re proud to recognize our MSI team and workers everywhere for all they contribute. Happy Labor Day!
Sep 7, 2026 · Facebook