What did Mous US do on Black Friday?
On November 28, 2025, Mous US ran up to 50% off on select collections, via "Sale: Select Products." Independently captured from mous.co — not aggregator copy.
The offer on the day
MOUS.CO
Homepage · captured Nov 30, 2025
Up to 50% off on Backpack
50%
Depth on the day
Depth on the day
50%
▼ -6.6 pts · vs its active-promo avg
Vs discounters
+7 pts
▲ above avg · 43% among discounters
- Headline offer
- Up to 50% off on Backpack
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Backpack
- Shipping
- —
What ran on each channel
2 channelsWhat Mous US ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Mous US homepage updates
Mous US homepage updates capture
Captured Nov 30, 2025.
Mous US on social
Black Friday is here and the deals are BIG 🛒💨 #mous #blackfriday
Captured Nov 27, 2025.
Wholesale and marketplace assets withheld
Mous US's competitive set
Benchmark on the same fieldsMous US’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
www.urbanarmorgear.comurbanarmorgear.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mous US on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Mous US.
What teams ask about Black Friday 2025
Answered from our data- Does Mous US offer Black Friday discounts?
- Yes — on November 28, 2025, Mous US ran Up to 50% off on Backpack.
- How deep was Mous US's Black Friday discount?
- Mous US's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Mous US use for Black Friday?
- Mous US ran Black Friday 2025 as "Sale: Select Products."
- Was Mous US's Black Friday discount sitewide or limited to select items?
- Mous US's Black Friday 2025 discount was on select collections.
- Is Mous US's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Mous US use for Black Friday?
- The channels Mous US's Black Friday offer ran on were not captured.