Molson Coors Beverage Company’s marketing, tracked daily.

Happy International Beer Day! It’s hard to beat an ice-cold beer shared with the people that make life full, and we’ve been proudly brewing connections around the world for generations. Whether it’s Miller High Life in Mexico City, Monte Carlo Beer in London, Ožujsko in Zagreb, Carling in Burton Upon Trent, Coors Banquet in Golden, Jelen in Serbia, Miller Lite in Milwaukee, or anywhere in between, we’re raising a glass to our teams, our beers, and our fans all around the world. Let us know where you’re enjoying a beer this International Beer Day, and please enjoy responsibly! Cheers🍻

Aug 7, 2026 · Linkedin

To brew high-quality beers, we start with high-quality barley, and for generations we’ve worked with growers to do just that. For this special edition of On Draft, come with us to the barley fields of Wyoming and Montana and learn more about the great people behind the barley that leads to our great beer. Cheers 🍻

Aug 3, 2026 · Linkedin

Today is National Intern Day, and we’re celebrating the incredible contributions of our interns across the U.S. and Canada who joined us this summer from schools throughout North America. From Milwaukee to Toronto and everywhere in between, these future leaders have been brewing up new ideas across our organization. Whether working in communications, finance, marketing, sales, supply chain, brewery operations, commercial teams, or other areas of the business, they’ve made a meaningful impact in a remarkably short time. To each of our interns: You are the future leaders of our industry, and we're proud to celebrate you today and every day. Cheers, and happy National Intern Day! 🍻

Jul 30, 2026 · Linkedin

Peroni has been a rising star in Molson Coors’ U.S. portfolio for the past decade, and in 2026, Peroni’s dollar sales grew by over 11% according to Circana year-to-date through July 12. Elizabeth Hitch, VP of Marketing, Above Premium Beer, attributes Peroni’s success to the brand having a clear promise to drinkers to bring Italian style to any given moment. “Peroni is bringing Italian style to everyday life, drinkers are taking notice, and the results show,” says Hitch. “Peroni knows exactly what it is. It’s bringing authentic style to people who want to make everyday moments more memorable.” The brand is continuing to fuel its success this summer, because nothing says Italy quite like summertime. So in Italian-summer spirit, the brand recently rolled out a window into La Dolce Vita... Introducing, Peroni Portals. Click the link in comments to learn more.

Jul 28, 2026 · Linkedin

A new research partnership is taking root in the Fraser Valley. KPU and Molson Coors Beverage Company unveiled a new hop research and development site today at the Molson Coors’ Fraser Valley Brewery in Chilliwack. The site will be dedicated to hosting field trials of hop varieties developed by KPU’s Applied Genomics Centre, while also serving as a space to research best irrigation practices and more. “We’re crossing different plants to create varieties with desirable traits, which we are then planting and evaluating in the field. The idea is to create something that is resilient against heat and drought, while also being profitable and desirable for brewing,” says AGC researcher Dr. Mathias Schuetz, who is the leading the project. The hop yard also serves as a living classroom, with KPU students from multiple disciplines — including horticulture, biology and brewing — gaining hands-on experience each step of the way. Read more: https://lnkd.in/gyV7CjJ5

Jul 24, 2026 · Linkedin

Back in 2021, the Milwaukee City Council designated part of our Miller Brewery grounds as “The Champagne of Beers Region,” an ode to Miller High Life’s tagline since its introduction in 1903. Five years later, we’re doing the obvious next thing. We’re launching an official search for the Mayor of the Champagne of Beers Region: a Milwaukee resident who captures the spirit of the city and the sense of community that makes us proud to call it the home of High Life. Why are we doing this now? For starters, it’s fun. But there’s more going on here… Beer is a local business, and roots matter. All 123 years of High Life’s legacy are woven into the history of Milwaukee, and vice versa. Local insights lead to strong programs that are perfect for the market, but wouldn’t make sense anywhere else. There’s only one Champagne of Beers Region, and there can only be one Mayor of that region. That’s part of the charm. Once the region’s honorary mayor is selected, an inauguration will be hosted on Sept. 19 at the Miller Visitor’s Center. Find more details by visiting the link in our comments through Aug 23, and by visiting the Miller Brewery Tour website. Cheers!

Jul 14, 2026 · Linkedin

Naked Life, our Ready-To-Drink non-alc cocktail brand, continues to grow with its lineup of true-to-cocktail experience, non-alc alternatives, and we’re excited to release a new one. Introducing Naked Life Italian Spritz, a non-alc version of a cocktail that’s hot right now, as “spritz” has seen an over 70% increase on menus over the past four years and is expected to grow another 50% over the next four. As we scale in non-alc and beyond beer to build out a portfolio that fills more occasions, we’re excited to add Italian Spritz to the mix. Whether you’re embracing aperitivo hour, enjoying a backyard hang or simply looking for a refreshing alcohol-free option, Naked Life is ready with a delicious, citrus-forward cocktail for those moments. Italian Spritz will be available on Amazon starting today, and will be available in select Total Wine & More stores this summer. In Total U.S. brick and mortar, Naked Life is No. 3 in dollar sales in the category according to Circana for the last four weeks ending May 3, and the brand broke through as a top-10 dollar share non-alc Ready-To-Drink on Amazon year-to-date through April 11. With momentum behind the brand and summer in full swing, we’re expanding the lineup to meet more consumers with another one of their favorite cocktails.

Jul 9, 2026 · Linkedin

One of our favorite annual traditions, Barley Days, is in full swing! For 80 years our barley research and development teams, and barley elevator staff, join up with barley growers to celebrate the upcoming harvest and our ongoing partnership. We recently hosted Barley Days in Wyoming and Montana, with more planned in Colorado and Alberta. It’s a great opportunity to thank the over 600 hard-working barley growers who make our great beers possible, while enjoying camaraderie, food, and – of course – great beers brewed with the finest local ingredients. Cheers to everyone who helps get our beer from grain to glass, and happy Barley Days!

Jul 8, 2026 · Linkedin

As we celebrate America’s 250th from coast to coast, we’ll be toasting with our fantastic beers and beverages under the fireworks, at the beach, while watching soccer and during all the classic summer moments in between. Check out our Independence Day edition of On Draft for more on how we’re celebrating. Happy 250th and cheers to July 4th! 🍻🇺🇸

Jul 2, 2026 · Linkedin

This summer, in addition to big and splashy national campaigns, we are also thinking about how our portfolio shows up as a whole to meet consumers in the occasions where we believe our beers are well suited. It’s the everyday moments, like getting away for a long weekend at the lake with friends or taking on an international adventure to cheer on your favorite team. “Beer is the great unifier,” says Elizabeth Hitch, VP of Marketing for Above Premium beer. “You can bring beer to a party, and it’s often a welcome hit. That’s why we’re showing up where we believe consumers are, to remind them that beer is a great choice for the celebrations they care about most.” Read more at the link in comments.

Jun 24, 2026 · Linkedin

Molson Coors’ value portfolio is a key pillar of the company’s Horizon 2030 strategy, and it builds from a place of strength. Whether it’s the launch of Keystone Light Apple or Miller High Life’s one-of-a-kind JukeKeg, the company is getting creative to keep these longstanding, trusted brands at the forefront. With so much energy behind our value brands, we sat down with Senior Marketing Director for Value Brands Chris Steele to catch up on the latest from his side of the business. “People are always looking for value, and we’re proud to provide that,” says Steele. “Familiar and trusted brands and quality beer at affordable prices.” Read more at the link in comments.

Jun 23, 2026 · Linkedin

Carolina Country Music Fest was a big one - marking our first year leading with Coors Banquet, with Coors Light along for the ride, and it came together exactly how we hoped.🤠 Being (cowboy) boots on the ground at CCMF gave a clear example of what it looks like when everything aligns: the right brands, the right setting and the right audience. Each festival has it’s own dynamic and CCMF reinforced how important it is to show up in a way that feels authentic to the audience. Moments like this are what it’s all about - being part of a team I truly love and bringing “Boots, Banquet and the Best in Country” to life!🍻 Rachel Malseed Danielle Sentz

Jun 22, 2026 · Linkedin