Molson Coors Beverage Company’s marketing, tracked daily.

Last week in Las Vegas, we hosted our annual Molson Coors Distributor Convention, sharing our plans for the upcoming year with our distributor network and sales teams. While On Draft can’t reveal the specifics of the plans shared just yet, we caught up with employees at the convention to get their reactions on what they saw. Cheers 🍻

Sep 24, 2026 · Linkedin

Consumers want choice in the beers and beverages they choose, whether they have alcohol or not. We believe that shouldn't be just a handful of beer alternatives that once defined the non-alc category. That's why, as consumers seek greater variety and we look to compete across more occasions, Molson Coors is expanding the breadth of choice we offer to align with consumer expectations in the broader beverage aisle. At last week’s Molson Coors Distributor Conference, we laid out what that will look like in 2027. Read more at the link in comments.

Sep 21, 2026 · Linkedin

Part of our Horizon 2030 strategy is about moving faster and getting closer to beer drinkers. Traditional TV is one important way to reach those fans, and that continues to be a key focus for Molson Coors, especially for sports. At the same time, we've put in the work to build the right foundation when it comes to engaging with legal-aged beer drinkers on social media. In an interview with Digiday, Molson Coors’ senior director of creative effectiveness, Justine Stauffer, pointed to an evolution in creator marketing and embracing new ways of working suited for today’s social-first landscape. “We’ve moved mountains so much faster than we were before,” she said, acknowledging the collaboration across teams to re-wire how the company operates in a fast-moving landscape. Read more from Justine in the link in comments.

Sep 18, 2026 · Linkedin

At this year’s distributor conference, Molson Coors made it clear that it is all in on football ... but it’s also thinking about sports occasions more holistically, focusing in on the right sports that people care about and then strategically plugging in the right brands to fit those unique moments. "We need to be smart on where we reach consumers," Chief Marketing Officer Sofia Colucci said from the stage at the Molson Coors Distributor Convention. "So we are investing in the right properties, from the right live television to winning in social.” In addition to major sports like football and basketball, Molson Coors is also activating across a wide variety of sports across brands, with live sports accounting for the majority of the company’s U.S. TV spend in 2027. Read more about Molson Coors’ plans to win live sports at the link in comments.

Sep 17, 2026 · Linkedin

Barley elevators are integral for consistently supplying barley to malt houses all year long. It's where barley is received from growers, stored, and then distributed to rail cars to eventually help brew your favorite beer. For this episode of "On Draft", we headed to our barley elevator in Worland, Wyoming, for a behind the scenes look. Cheers 🍻

Sep 10, 2026 · Linkedin

When we finalized the designs for our first-ever edition of Indiana University-branded Coors Lights cans, Field Marketing Manager Megan Hudgens posted them on Instagram to give her followers a little taste of what's to come. She never received more replies on a post in her life. "To say fans are excited for football here is an understatement," says Hudgens. "The fandom is intense, so every season we try to elevate how our brands are showing up for fans, making this season even better than the last.” Read more about our localized football plans at the link in comments.

Aug 31, 2026 · Linkedin

Vortex bottles, bowling balls, and everything in between... the Miller Brewery Archives are teeming with history, and our archivist Dan knows the place inside and out. At Molson Coors we're all about learning every day, so for our latest episode of On Draft we put one of our employees to the test to find out... are you smarter than an archivist? Cheers 🍻

Aug 26, 2026 · Linkedin

Since becoming CEO of Molson Coors, I’ve made a point to champion beer and the special moments that bring people together, because those moments of connection are increasingly rare. A recent Financial Times story highlighted that on an average day in 2023, one in 10 Americans between ages 23 and 29 did not spend a single minute interacting face to face with another person. Read that statistic again and think about how that’s shaped the world today. We’ve never had more ways to stay connected, yet too many people feel disconnected. More scrolling. Less talking. I don’t believe the desire for connection has gone away. In fact, we’re seeing evidence of the opposite. Bars and restaurants have long been places where people come together, and that's still true today. The continued strength in those spaces is a reminder of the value people put on connecting with one another. Consumer habits evolve, but the desire for community and shared experiences is consistent. Whether it's meeting colleagues for a drink after work, gathering to watch a game, celebrating a milestone with family, or catching up with friends, these moments matter. They create belonging. They strengthen relationships. And they remind us that some of life's best moments happen when we're together. For generations, beer has been part of these occasions. We're proud to play a role in these meaningful moments, and I believe encouraging more connection, more community and more togetherness has never been more important.

Aug 21, 2026 · Linkedin

Amazing day this week in Keenesburg, Colorado celebrating a solar project that's transforming our former coal mining site into a source of renewable electricity! It's such a great story -- land that originally supported Coors' energy needs through coal mining is being transformed into a solar field that will continue serving Colorado, a place Coors has called home for generations, for years to come. The ~16,000 solar panels will deliver electricity to the same Xcel Energy grid that serves our Golden Valley facilities, offsetting a portion of our electricity consumption. Big thanks to Ben Moline and the MCBC Renewables Team, our partner Engie, and everyone involved in bringing new life to this site. Cheers!

Aug 14, 2026 · Linkedin

When Non-alc Marketing Activation Director Matt Stallman walked into a high-end bar and told the bartender he works on the Fever-Tree brand, the bartender feigned ignorance. But just as Stallman was about to begin explaining it, the bartender cut him off. “Of course I know Fever-Tree,” the bartender laughed. “It’s the best, by far. It’s all we use here.” Following the brand’s first national campaign in the U.S., Fever-Tree is building momentum this summer with a 24-week sampling tour that’s hitting cities and premier bartender conventions. Having started in April in San Antonio and continuing through September, the tour includes 72 activation days in over 20 cities – because to truly understand what makes Fever-Tree so special, you have to try it for yourself, Stallman explained. Read more about how Fever-Tree's activations In the Market at the link in comments.

Aug 13, 2026 · Linkedin

Since 2004, our Finance and IT teams in Milwaukee have been friendly rivals in cricket. But one thing the dueling opponents can always agree on is what beers and beverages to enjoy after the match. The annual tradition is just another way our culture is driven by celebrating together. Whether finance or IT, our teams came together over fun competition, food, and great beverages. Cheers to both teams, to honoring a decades-old tradition, and to some good old fun together 🍻!

Aug 12, 2026 · Linkedin

A few weeks ago, I joined our barley growers in Colorado's San Luis Valley for the 80th anniversary of our Coors barley program. There's nothing like being in the barley fields, right where it all begins. Hearing firsthand from growers who have been part of the Molson Coors family for generations was a great reminder that great beer starts with great barley from great people, even before production begins at our breweries around the world. The relationships we've built with growers over generations are the foundation of our success. Their collective commitment helps ensure that every beer we brew lives up to the iconic name on the can or bottle. To all of our barley growers, farmers and the Molson Coors barley team -- thank you. We are proud to partner with you and grateful for the role you play in championing beer every day. Read more about our Barley Days celebrations in the comments.

Aug 11, 2026 · Linkedin