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MILLY
milly.com ↗
BF2025
All brands on Black Friday

What did MILLY do on Black Friday?

On November 28, 2025, MILLY ran up to 75% off sitewide, via "Sale: Sitewide." Independently captured from milly.com — not aggregator copy.

The offer on the day

MILLY.COM

Homepage · captured Nov 30, 2025

Up to 75% off sitewide

75%

Depth on the day

Depth on the day

75%

▲ +45 pts · vs its active-promo avg

Vs discounters

+32 pts

▲ above avg · 43% among discounters

Headline offer
Up to 75% off sitewide
Mechanic
Sale: Sitewide
Scope
Sitewide
Where it ran
—
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What MILLY ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

MILLY homepage updates

MILLY homepage updates capture

Captured Nov 30, 2025.

MILLY on email

Now Up To 80% OFF SITEWIDE

Captured Nov 30, 2025.

MILLY on paid media

UP TO 80% OFF

Captured Nov 30, 2025.

MILLY on social

Black Friday mood

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

MILLY's competitive set

Benchmark on the same fields

MILLY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
MILLYMILLY
30%
60%
3
This page
Alice + OliviaAlice + Oliviaaliceandolivia.com
98
Open profile →
ShoshannaShoshannashoshanna.com
95
Diane von FurstenbergDiane von Furstenbergdvf.com
92
Open profile →
Trina TurkTrina Turktrinaturk.com
90
Open profile →
Ramy BrookRamy Brookramybrook.com
88
Theory Official SiteTheory Official Sitetheory.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

MILLY on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured MILLY.

YearHeadline offerDepth
2025Up to 75% off sitewide75%

What teams ask about Black Friday 2025

Answered from our data
Does MILLY offer Black Friday discounts?
Yes — on November 28, 2025, MILLY ran Up to 75% off sitewide.
How deep was MILLY's Black Friday discount?
MILLY's peak Black Friday 2025 discount was 75%. — 32 points deeper than the average among brands that discounted that day.
What promotional mechanic did MILLY use for Black Friday?
MILLY ran Black Friday 2025 as "Sale: Sitewide."
Was MILLY's Black Friday discount sitewide or limited to select items?
MILLY's Black Friday 2025 discount was sitewide.
Is MILLY's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did MILLY use for Black Friday?
The channels MILLY's Black Friday offer ran on were not captured.