What did Miele do on Black Friday?
On November 28, 2025, Miele ran up to 25% off on select items, via "Sale: Select Products." Independently captured from mieleusa.com — not aggregator copy.
The offer on the day
MIELEUSA.COM
Homepage · captured Nov 30, 2025
Up to 25% off on appliances
25%
Depth on the day
Depth on the day
25%
▼ -1.4 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- Up to 25% off on appliances
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- —
- Eligible categories
- appliances
- Shipping
- —
What ran on each channel
2 channelsWhat Miele ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Miele homepage updates
Miele homepage updates capture
Captured Nov 30, 2025.
Miele on social
Washing machine showing an unfamiliar error message? The dial has probably been moved to another position. Try turning it back to where it was – but if that doesn’t work, we’ve got you covered. #OnceaMieleAlwaysaMiele
Captured Nov 27, 2025.
Wholesale and marketplace assets withheld
Miele's competitive set
Benchmark on the same fieldsMiele’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Thermadorthermador.com
Sebosebo.us
Riccarriccar.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Miele on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Miele.
What teams ask about Black Friday 2025
Answered from our data- Does Miele offer Black Friday discounts?
- Yes — on November 28, 2025, Miele ran Up to 25% off on appliances.
- How deep was Miele's Black Friday discount?
- Miele's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Miele use for Black Friday?
- Miele ran Black Friday 2025 as "Sale: Select Products."
- Was Miele's Black Friday discount sitewide or limited to select items?
- Miele's Black Friday 2025 discount was on select items.
- Is Miele's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Miele use for Black Friday?
- The channels Miele's Black Friday offer ran on were not captured.