What did MidwayUSA do on Black Friday?
On November 28, 2025, MidwayUSA ran up to 30% off on select items, via "Discount." Independently captured from midwayusa.com — not aggregator copy.
The offer on the day
MIDWAYUSA.COM
Homepage · captured Nov 30, 2025
30% Off
30%
Depth on the day
Depth on the day
30%
▼ -11.9 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% Off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- Thermion 2 Thermal Scopes
- Shipping
- —
What ran on each channel
2 channelsWhat MidwayUSA ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
MidwayUSA homepage updates
MidwayUSA homepage updates capture
Captured Nov 30, 2025.
MidwayUSA on social
Not too much longer until it will be time to break out the ice fishing shelters! Who's planning on doing some ice fishing this winter? 📷 @eskimoicefishinggear
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
MidwayUSA's competitive set
Benchmark on the same fieldsMidwayUSA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Brownells Since 1939brownells.com
Natchez Shooters Suppliesnatchezss.com
Midsouth Shooters Supplymidsouthshooterssupply.com
Graf & Sonsgrafs.com
Powder Valley Outdoorspowdervalley.com
Primary Armsprimaryarms.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MidwayUSA on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured MidwayUSA.
What teams ask about Black Friday 2025
Answered from our data- Does MidwayUSA offer Black Friday discounts?
- Yes — on November 28, 2025, MidwayUSA ran 30% Off.
- How deep was MidwayUSA's Black Friday discount?
- MidwayUSA's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did MidwayUSA use for Black Friday?
- MidwayUSA ran Black Friday 2025 as "Discount."
- Was MidwayUSA's Black Friday discount sitewide or limited to select items?
- MidwayUSA's Black Friday 2025 discount was on select items.
- Is MidwayUSA's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did MidwayUSA use for Black Friday?
- MidwayUSA's Black Friday 2025 offer was eligible on: online, app, in-store.