What did Melissa & Doug do on Black Friday?
On November 28, 2025, Melissa & Doug ran up to 30% off sitewide, via "Sale: Sitewide." Independently captured from melissaanddoug.com — not aggregator copy.
The offer on the day
MELISSAANDDOUG.COM
Homepage · captured Nov 30, 2025
30% off sitewide with code BFCM2025
30%
Depth on the day
Depth on the day
30%
▲ +4.4 pts · vs its active-promo avg
Vs discounters
-13 pts
▼ below avg · 43% among discounters
- Headline offer
- 30% off sitewide with code BFCM2025
- Mechanic
- Sale: Sitewide
- Scope
- Sitewide
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Melissa & Doug ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Melissa & Doug homepage updates
Melissa & Doug homepage updates capture
Captured Nov 30, 2025.
Melissa & Doug on paid media
🚨BLACK FRIDAY SALE🚨
Captured Nov 26, 2025.
Melissa & Doug on social
Food is love — especially when it means "baking" with family, having the best time, and making the sweetest of memories. 🫚 🍞 ❄️ #melissaanddoug #bakingkids #foodislove #gingerbreadhousetoys #screenfreeplay
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Melissa & Doug's competitive set
Benchmark on the same fieldsMelissa & Doug’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
HABAhabausa.com
Learning Resources®learningresources.com
Tender Leaftenderleaftoys.com
KidKraftkidkraft.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Melissa & Doug on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Melissa & Doug.
What teams ask about Black Friday 2025
Answered from our data- Does Melissa & Doug offer Black Friday discounts?
- Yes — on November 28, 2025, Melissa & Doug ran 30% off sitewide with code BFCM2025.
- How deep was Melissa & Doug's Black Friday discount?
- Melissa & Doug's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Melissa & Doug use for Black Friday?
- Melissa & Doug ran Black Friday 2025 as "Sale: Sitewide."
- Was Melissa & Doug's Black Friday discount sitewide or limited to select items?
- Melissa & Doug's Black Friday 2025 discount was sitewide.
- Is Melissa & Doug's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Melissa & Doug use for Black Friday?
- The channels Melissa & Doug's Black Friday offer ran on were not captured.