What did maurices do on Black Friday?
On November 28, 2025, maurices ran up to 30% off on select collections, via "Discount." Independently captured from maurices.com — not aggregator copy.
The offer on the day
MAURICES.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▼ -0.3 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- selected styles, Maui Jim sunglasses, Maui Jim Polarized Plus2 Sunglasses, Sunglasses, sunglasses
- Shipping
- —
What ran on each channel
3 channelsWhat maurices ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
maurices homepage updates
maurices homepage updates capture
Captured Nov 30, 2025.
maurices on email
Oops! We Hit Send Too Soon - New Styles Added to 30% Off Sale
Captured Nov 28, 2025.
maurices on social
Found: easy looks with statement details. #discovermaurices 🎥| @madsdruse
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
maurices's competitive set
Benchmark on the same fieldsmaurices’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Women's Clothing Storecatofashions.com
Christopher & Bankschristopherandbanks.com
The Loft Literary Centerloft.orgMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
maurices on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured maurices.
What teams ask about Black Friday 2025
Answered from our data- Does maurices offer Black Friday discounts?
- Yes — on November 28, 2025, maurices ran 30% off.
- How deep was maurices's Black Friday discount?
- maurices's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did maurices use for Black Friday?
- maurices ran Black Friday 2025 as "Discount."
- Was maurices's Black Friday discount sitewide or limited to select items?
- maurices's Black Friday 2025 discount was on select collections.
- Is maurices's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did maurices use for Black Friday?
- maurices's Black Friday 2025 offer was eligible on: online, in-store, app.