Mary Kay’s marketing, tracked daily.
The latest creative Mary Kay puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 26, 2026What we track on Mary Kay
ShopVision captures the public marketing we see from Mary Kay every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 26, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Mary Kay use?
All channelsSocial is Mary Kay's most-used channel. Jump to a channel below, or read straight down.
Mary Kay homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Mary Kay on email
13 capturedCadence
~0.9/ wk
Last 30 days
4
▼ 20%· vs prior 30d

Cozy season starts with these beauty besties. 🍂🫶
Sep 24, 2026

Your Holiday Preview Starts Now. ✨
Sep 17, 2026

Spot-On Results Start Here.
Sep 10, 2026

💄Pass the lipstick like a baton.
Sep 1, 2026

Your makeup bag’s BFFs 💕
Aug 27, 2026

It's Time to Unmask Beautiful Skin.
Aug 20, 2026

👀 Do your eyes feel seen?
Aug 13, 2026

Your Back-to-School Beauty Checklist ✔️
Aug 6, 2026

Find Your Perfect Pout This National Lipstick Day. 💄
Jul 29, 2026

The perfect addition to your skin care routine just dropped. ✨
Jul 23, 2026

Smells Like You Found “The One” 😉🌸
Jul 16, 2026
Mary Kay's competitive set
Benchmark on the same fieldsMary Kay’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mary Kay on social
178 capturedCadence
~14/ wk
Last 30 days
59
Top platform
Facebook
A picture-perfect day in NYC 📸
Sep 26, 2026 · Instagram
Two generations of beauty 💕We loved chatting with @cynthiarowley and @gigi.powers at our NYFW pop-up! #BeautyShared
Sep 25, 2026 · Instagram
And just like that, Chelsea Triangle got a Mary Kay glow up. ✨💄 #NYFW #BeautyShared
Sep 24, 2026 · Facebook
NYC, you were unmatched 🗽🚕💋 Our Beauty is More Beautiful Shared pop-up brought great vibes, endless glow, and hundreds of beautiful people together during NYFW.
Sep 23, 2026 · Instagram
Matte + Shimmer = out-of-this-world eye shadows 💫🖤
Sep 20, 2026 · Instagram
Creamy, matte eye shadows with out-of-this world color. 💫 https://marykay.info/46oID3B
Sep 19, 2026 · Facebook
Whether you're going for a minimalist or maximalist look, the NEW! Matte Eyeshadow Stick applies with ease. 🖤
Sep 18, 2026 · Facebook
Swatches of the NEW! #MatteEyeShadow Stick. Effortless eyes, endless expression. Which shade are you most excited to try? 💫
Sep 17, 2026 · Tiktok
Your fave Eye Shadow Stick is now available in five new matte shades. 🖤Velvety matte color 🖤Buildable & blendable 🖤Long-wearing & crease-resistant 🖤Lightweight & creamy
Sep 16, 2026 · Tiktok
MK ❤️ NY! 🚕🗽🍎 Pop by Gansevoort Plaza today, Tuesday, Sept. 15 before 7:00 p.m. to experience #BeautyShared IRL. 📷 #mkpartner @ZOE
Sep 15, 2026 · Tiktok
The moments in between are just as meaningful as the end result. #BeautyShared
Sep 14, 2026 · Facebook
Beauty Is More Beautiful Shared is women supporting women the world over. And that’s exactly what we’ve been doing since September 13, 1963. Tag the women in your world who show up no matter what. #BeautyShared
Sep 13, 2026 · Facebook