Mary Kay’s marketing, tracked daily.
The latest creative Mary Kay puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Mary Kay
ShopVision captures the public marketing we see from Mary Kay every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Mary Kay use?
All channelsSocial is Mary Kay's most-used channel. Jump to a channel below, or read straight down.
Mary Kay homepage updates
87 capturedMary Kay on email
12 captured
💄Pass the lipstick like a baton.
Sep 1, 2026

Your makeup bag’s BFFs 💕
Aug 27, 2026

It's Time to Unmask Beautiful Skin.
Aug 20, 2026

👀 Do your eyes feel seen?
Aug 13, 2026

Your Back-to-School Beauty Checklist ✔️
Aug 6, 2026

Find Your Perfect Pout This National Lipstick Day. 💄
Jul 29, 2026

The perfect addition to your skin care routine just dropped. ✨
Jul 23, 2026

Smells Like You Found “The One” 😉🌸
Jul 16, 2026
Mary Kay on paid media
113 captured
Jun 16, 2026 · Meta

One of my favorite get-ready steps lately 🩷 I’ve been using TimeWise Luminous 3D Foundation when I want my skin to look fresh, even, and naturally radiant without feeling heavy. I love how comfortable it feels and how easy it is to build for a polished everyday base. You definitely need this! 🩷 @marykayus #ad #mkpartner
Jun 10, 2026 · Meta

Jun 6, 2026 · Meta

Jun 5, 2026 · Meta

Jun 3, 2026 · Meta

Apr 29, 2026 · Meta

Apr 28, 2026 · Meta
Mary Kay's competitive set
Benchmark on the same fieldsMary Kay’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Mary Kay on social
187 capturedEvery beauty story is made up of many moments. Share a few of your favorites below. #BeautyShared
Sep 7, 2026 · Facebook
When you find a new favorite, pass it on. Tag a friend and tell us yours. #BeautyShared
Sep 6, 2026 · Facebook
Full circle. 💫 That's Beauty is More Beautiful Shared in action. #BeautyShared
Sep 5, 2026 · Facebook
The best part of getting ready isn’t always getting ready. It’s the people you’re doing it with. Who are your getting-ready besties? #BeautyShared
Sep 4, 2026 · Instagram
Pass it on. The beauty tips. The confidence. The words of encouragement. #BeautyShared
Sep 3, 2026 · Instagram
Beauty isn’t about following the rules. It’s about breaking them, making them your own, then passing them on. Here’s to discovering what’s next, together. #BeautyShared
Sep 2, 2026 · Instagram
Beauty, at its best, doesn’t happen in isolation. It’s shaped together in everyday moments, the messy and frame-worthy. Tag someone who helped shape your story. #BeautyShared
Sep 1, 2026 · Facebook
Tomorrow, we’re rolling into a beautiful new chapter. And you’re invited to come along. Any guesses? #BeautyShared
Aug 31, 2026 · Instagram
Your sign to celebrate the little wins. 🫶
Aug 30, 2026 · Facebook
Who can relate? 🤭
Aug 29, 2026 · Facebook
Letting fate decide 🫣 #randomlipcombo
Aug 28, 2026 · Tiktok
Endless looks with the Essential Brush Collection 💅 The collection includes: 🖤The Pouch 🖤All-Over Powder Brush 🖤Cheek Brush 🖤All-Over Eye Shadow Brush 🖤Eye Crease Brush 🖤Eye Smudger Brush
Aug 27, 2026 · Facebook