What did Lulus do on Black Friday?
On November 28, 2025, Lulus ran up to 20% off on select collections, via "Discount." Independently captured from lulus.com — not aggregator copy.
The offer on the day
LULUS.COM
Homepage · captured Nov 30, 2025
20% off everything
20%
Depth on the day
Depth on the day
20%
▲ +0.3 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off everything
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Lulus ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Lulus homepage updates
Lulus homepage updates capture
Captured Nov 30, 2025.
Lulus on email
YES, UP TO 90% OFF 🙂↕️
Captured Nov 30, 2025.
Lulus on paid media
Styles You’ll Wanna Wear 24/7
Captured Nov 30, 2025.
Lulus on social
party dress proper 🥂✨ shop cocktail dresses for New Year's Eve and holiday parties via link in our bio #lovelulus featuring: @nikkssfit @addy_kate @lynzie.hudson @lauryncakes @chasers.wadsworth @kennia.riv @nileees @kamri_dancer @helloemilyerin
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Lulus's competitive set
Benchmark on the same fieldsLulus’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Revolverevolve.com
ASOSasos.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Lulus on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Lulus.
What teams ask about Black Friday 2025
Answered from our data- Does Lulus offer Black Friday discounts?
- Yes — on November 28, 2025, Lulus ran 20% off everything.
- How deep was Lulus's Black Friday discount?
- Lulus's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Lulus use for Black Friday?
- Lulus ran Black Friday 2025 as "Discount."
- Was Lulus's Black Friday discount sitewide or limited to select items?
- Lulus's Black Friday 2025 discount was on select collections.
- Is Lulus's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Lulus use for Black Friday?
- Lulus's Black Friday 2025 offer was eligible on: online, app, in-store.