Loro Piana’s marketing, tracked daily.
The latest creative Loro Piana puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Bags to carry into the new season
Sep 25, 2026

Social
YoutubePresenting Solutions For, born from a functional way of dressing, shaped by use and experience. The House unveils its Spring/Summer 2027 Collection Solutions For in the captivating Biblioteca Nazionale Braidense. Located within the Palazzo di Brera, devoted to the pursuit of learning, it is a testament to the intellectual and artistic life in Milan. The rooms enter into direct dialogue with the collection, bound by a shared dedication to items worthy of study. Drawing from emblematic codes and sensibilities, the silhouettes offer a solution for a specific wardrobe need. Protagonists are archetypes, both new and steeped in the Maison’s history, guided by purpose. A Loro Piana take on the act of dressing, where the functional and the elegant meet. #MFW #LoroPiana #LoroPianaSS27
Sep 25, 2026
What we track on Loro Piana
ShopVision captures the public marketing we see from Loro Piana every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Loro Piana use?
All channelsSocial is Loro Piana's most-used channel. Jump to a channel below, or read straight down.
Loro Piana homepage updates
66 capturedCadence
~12/ wk
Last 30 days
53
▲ 18%· vs prior 30d
Loro Piana on email
13 capturedCadence
~1.2/ wk
Last 30 days
5

Bags to carry into the new season
Sep 25, 2026

The Spagna jacket
Sep 18, 2026

A dedicated capsule for early autumn
Sep 10, 2026

Precious knitwear in Baby Cashmere
Sep 4, 2026

The Traveller jacket
Aug 28, 2026

Presenting the first San Diego boutique
Aug 20, 2026

Creations of excellence
Aug 18, 2026

Layered ensembles
Aug 7, 2026

Perfectly matched knits and accessories
Jul 31, 2026

The new-season silhouette
Jul 17, 2026
Loro Piana's competitive set
Benchmark on the same fieldsLoro Piana’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Loro Piana on social
272 capturedCadence
~37/ wk
Last 30 days
158
▲ 61%· vs prior 30d
Top platform
Instagram
Presenting Solutions For, born from a functional way of dressing, shaped by use and experience. The House unveils its Spring/Summer 2027 Collection Solutions For in the captivating Biblioteca Nazionale Braidense. Located within the Palazzo di Brera, devoted to the pursuit of learning, it is a testament to the intellectual and artistic life in Milan. The rooms enter into direct dialogue with the collection, bound by a shared dedication to items worthy of study. Drawing from emblematic codes and sensibilities, the silhouettes offer a solution for a specific wardrobe need. Protagonists are archetypes, both new and steeped in the Maison’s history, guided by purpose. A Loro Piana take on the act of dressing, where the functional and the elegant meet. #MFW #LoroPiana #LoroPianaSS27
Sep 25, 2026 · Youtube
Loro Piana returns to a principle that has long defined the House: identify a need, then answer it precisely through material, construction, and function. The Spring/Summer 2027 Collection, unveiled at Biblioteca Nazionale Braidense during Milan Fashion Week. #MFW #LoroPiana #LoroPianaSS27
Sep 24, 2026 · Tiktok
A nod to the world of classic cars, steeped in the Maison’s heritage. Depicting a vintage vehicle by the shore, the Direzione Lago motif adorning this foulard celebrates the House’s ties to classic cars, once born from a family passion. #LoroPiana #LoroPianaFW26 https://t.co/DJBAW3QeAF
Sep 23, 2026 · X
A companion for autumn and well beyond. With its deepening hues, crafted fabric, and perfectly proportioned body, the Loro Piana Loom® stands as a signature. Effortlessly captured, it enters a quiet dialogue with the distinctive landscape of the de Menils campus, at once intimate and expansive, with subtle echoes of colour and shapes. #LoroPiana #LoroPianaFW26
Sep 22, 2026 · Instagram
For a touch of delicate elegance. From the deep-toned gemstones accenting the House’s pins to the Jewel Box necklace with its rounded proportions, the Costume Jewellery Collection is imbued with sophisticated intricacy. #LoroPiana #LoroPianaFW26
Sep 21, 2026 · Instagram
A strategic milestone solidifying the Maison’s commitment to knitwear mastery. As Frédéric Arnault, CEO of Loro Piana, highlights, the new Ghemme plant marks a decisive step towards redefining manufacturing excellence while cementing its Made in Italy craftsmanship and talent https://t.co/w9QZrcrby5
Sep 19, 2026 · X
Loro Piana Ghemme, a glimpse into the Maison’s knitting world. Balancing innovation and tradition, the new plant provides the perfect conditions for focus, precision, and workmanship. From the design stages through to the ironing of the final product, it is where dedicated https://t.co/SikvVdTmk0
Sep 18, 2026 · X
A Loro Piana Icon balancing elegance with ease of movement. Shaped with its standing collar and buttonless cuffs, the Spagna jacket is a feat of effortless properness, exuding a sense of composed refinement distinctive of Loro Piana. Find it at the heart of Ellen Dahl's https://t.co/AmsapfBxqE
Sep 15, 2026 · X
The iconic Spagna: vibrant simplicity, powerful harmony. Introduced in 1998, the Spagna is as soft as a cardigan, at once formal in its neat aplomb and easy in use – a true embodiment of a practical elegance echoed in the warm timber tones of Danish writer Ellen Dahl's summer https://t.co/t89qujsbpc
Sep 14, 2026 · X
Pared-back sophistication, captured through distinctive top layers. Heritage blazers and the iconic Spagna jacket lend a sense of composed elegance that is intrinsic to Loro Piana. In Pecora Nera®, an exclusive wool garnered from dark-hued Merino sheep, the looks take on an air https://t.co/4vn3e9IVki
Sep 13, 2026 · X
Quietly refined in shape, drape, and timbre. Colour and form seamlessly flow together, with a focus on heritage fabrics. Merino d’Arles wool, one of Europe’s finest fibres shaped by generations of transhumance between the plains of Provence and alpine pastures. Kim Woosang https://t.co/8K1ubuGhhl
Sep 12, 2026 · X
Light weights and loosely cut silhouettes. Loro Piana’s transitional look is crafted to convey ease on every occasion. Expressive and unique, the Merino d’Arles wool used to craft this vest lends subtle structure and a hint of the formal. Libby Taverner shot by Sam Rock at https://t.co/SPHFXL6ZGX
Sep 11, 2026 · X