Does Lifeway offer Black Friday discounts?

Yes — on November 28, 2025, Lifeway ran 50% Off Select Gift Sets + 25% Off Bibles and Books.

How deep was Lifeway's Black Friday discount?

Lifeway's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Lifeway use for Black Friday?

Lifeway ran Black Friday 2025 as "Discount."

Was Lifeway's Black Friday discount sitewide or limited to select items?

Lifeway's Black Friday 2025 discount was on select collections.

Is Lifeway's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Lifeway use for Black Friday?

Lifeway's Black Friday 2025 offer was eligible on: online, in-store, app.

lifeway.com ↗

BF2025

Full profile

All brands on Black Friday

What did Lifeway do on Black Friday?

On November 28, 2025, Lifeway ran up to 50% off on select collections, via "Discount." Independently captured from lifeway.com — not aggregator copy.

The offer on the day

LIFEWAY.COM

Homepage · captured Nov 30, 2025

50% Off Select Gift Sets + 25% Off Bibles and Books

50%

Depth on the day

50%

—

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: 50% Off Select Gift Sets + 25% Off Bibles and Books
Mechanic: Discount
Scope: Collection
Where it ran: online, in-store, app
Eligible categories: Gift Sets, Bibles, Books
Shipping: —

What ran on each channel

1 channels

What Lifeway ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Lifeway homepage updates

Lifeway homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Lifeway's competitive set

Benchmark on the same fields

Lifeway’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Lifeway

—

This page

Christianbook.comchristianbook.com

Open profile →

Mardelmardel.com

Cokesburycokesbury.com

Group Publishinggroup.com

Crosswaycrossway.org

Concordia Supplyconcordiasupply.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Lifeway on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Lifeway.

YearHeadline offerDepth

202550% Off Select Gift Sets + 25% Off Bibles and Books50%

What teams ask about Black Friday 2025

Answered from our data

Does Lifeway offer Black Friday discounts?: Yes — on November 28, 2025, Lifeway ran 50% Off Select Gift Sets + 25% Off Bibles and Books.
How deep was Lifeway's Black Friday discount?: Lifeway's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Lifeway use for Black Friday?: Lifeway ran Black Friday 2025 as "Discount."
Was Lifeway's Black Friday discount sitewide or limited to select items?: Lifeway's Black Friday 2025 discount was on select collections.
Is Lifeway's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Lifeway use for Black Friday?: Lifeway's Black Friday 2025 offer was eligible on: online, in-store, app.