L'Oreal’s marketing, tracked daily.
The latest creative L'Oreal puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of September 21, 2026
Paid media
MetaDes opportunités infinies pour vous
Sep 14, 2026

Social
FacebookA new definition of intensity ✨ @miumiu unveils Miutine Intense, the new feminine fragrance capturing an even deeper, more sensual expression of its iconic signature. Crafted by Master Perfumer Dominique Ropion, this liquorous, mouthwatering composition blends bold blackberry, luminous gardenia, and warm vanilla bourbon for a scent that embraces irreverence and individuality on your own terms. Housed in the house’s signature Matelassé glass in a deep burgundy hue, it’s an effortless statement of modern femininity. 🖤🍇 #LOrealGroupe #MiuMiu #MiuMiuBeauty #MiutineIntense #CreateTheBeautyThatMovesTheWorld
Sep 21, 2026
What we track on L'Oreal
ShopVision captures the public marketing we see from L'Oreal every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · FR
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 21, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does L'Oreal use?
All channelsPaid media is L'Oreal's most-used channel. Jump to a channel below, or read straight down.
L'Oreal homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
L'Oreal on paid media
213 capturedCadence
~7.7/ wk
Last 30 days
33
Top platform

Des opportunités infinies pour vous
Sep 14, 2026 · Meta

Des opportunités infinies pour vous
Sep 12, 2026 · Meta

Sep 11, 2026 · Meta

L'adrénaline de la victoire chez L'Oréal
Sep 10, 2026 · Meta

Toujours soif d'apprendre chez L'Oréal
Sep 6, 2026 · Meta

Une carrière en perpétuel mouvement
Sep 3, 2026 · Meta

Toujours soif d'apprendre chez L'Oréal
Aug 31, 2026 · Meta
L'Oreal's competitive set
Benchmark on the same fieldsL'Oreal’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
L'Oreal on social
70 capturedCadence
~6.3/ wk
Last 30 days
27
▲ 13%· vs prior 30d
Top platform
Facebook
A new definition of intensity ✨ @miumiu unveils Miutine Intense, the new feminine fragrance capturing an even deeper, more sensual expression of its iconic signature. Crafted by Master Perfumer Dominique Ropion, this liquorous, mouthwatering composition blends bold blackberry, luminous gardenia, and warm vanilla bourbon for a scent that embraces irreverence and individuality on your own terms. Housed in the house’s signature Matelassé glass in a deep burgundy hue, it’s an effortless statement of modern femininity. 🖤🍇 #LOrealGroupe #MiuMiu #MiuMiuBeauty #MiutineIntense #CreateTheBeautyThatMovesTheWorld
Sep 21, 2026 · Facebook
A major milestone for sustainable beauty 🌿✨ Our Burgos plant in Spain has officially reached 100% renewable energy for its thermal needs, combining biomass heating with solar energy. By using local wood residues to power the site, this initiative cleans surrounding forests, drastically reduces wildfire risks, and supports local job creation in rural Spain. A powerful reminder that industrial excellence and environmental responsibility go hand in hand when driven by passionate teams. #LOrealGroupe #Sustainability #Burgos #CreateTheBeautyThatMovesTheWorld
Sep 18, 2026 · Facebook
A surprise guest in the city that never sleeps ✨ Global Prada Beauty Ambassador @zendaya surprised fans at the new @pradabeauty Paradoxe Photo Studio pop-up in New York City! 💜 #LOrealGroupe #PradaBeauty #PradaParadoxe #Zendaya #CreateTheBeautyThatMovesTheWorld
Sep 17, 2026 · Instagram
Game. Set. SPF. with @larocheposayusa at the @usopen! 🎾🧡 As the Official Sunscreen Partner, La Roche-Posay served sun safety to tennis players and fans. They raised awareness about the important of sun protection by distributing Anthelios samples and hosting free skin checks with dermatologists and interactive tennis games at their booth. The champion of the tournament? Anthelios UV Pro-Sport. A water and sweat-resistant sunscreen approved by athletes and recommended by dermatologists. #LOrealGroupe #LaRochePosay #USOpen #Anthelios #CreateTheBeautyThatMovesTheWorld
Sep 16, 2026 · Instagram
@valentino.beauty celebrated the launch of the new Vendetta fragrances with an immersive takeover in Los Angeles. Transforming the city into the setting of its latest fragrance story, a day-to-night road trip invited guests into an ode to emotional intensity shaped by instinct and unstoppable passion. Spanning the streets of LA and the imagined “Vendetta Motel”, Valentino Beauty translated Vendetta into a living, sensory experience that fully captured the spirit of the campaign. #LOrealGroupe #ValentinoBeauty #Vendetta #CreateTheBeautyThatMovesTheWorld
Sep 15, 2026 · Instagram
@dieselfragrances kicked off New York Fashion Week with the House of Desire, an immersive celebration of its first feminine fragrance, Only Desire. For one unforgettable night, Brooklyn’s historic Weylin was transformed into an immersive world where scent, style and self-expression came together under one roof. Hosted alongside @dovecameron , the face of Only Desire, guests stepped inside a multisensory celebration of manifestation, personal expression and fearless femininity. From custom embellishments and embroidery to towering culinary installations, underground DJ sets and the iconic Throne of Desire, every experience invited guests to embrace what they truly desire, and make it their own. A night where fragrance became more than a scent, a statement. #LOrealGroupe #OnlyDesire #MyDesireMyPower #DieselFragrances #CreateTheBeautyThatMovesTheWorld
Sep 14, 2026 · Instagram
Just siblings who happen to work in the same office 👀
Sep 10, 2026 · Facebook
Reading the game, on and off the pitch. ⚽️📱 Meet Abdel. Whether he’s chasing the next goal on the football pitch or spotting the next opportunity in E-commerce, Abdel thrives on strategy, teamwork, and the adrenaline rush of making things happen. At L’Oréal Groupe, he brings that same winning mindset to his career: staying agile, thinking ahead, and always looking for the next move. Because when the game keeps changing, there’s always a new challenge to take on. Life is too short for a boring career. #LifeIsTooShortForABoringCareer #WeAreLOreal #CreateTheBeautyThatMovesTheWorld
Sep 9, 2026 · Facebook
The YSL Beauty Block Party has officially landed in London on the 3rd of September. Across every city it hits, the series has rapidly evolved into a cultural phenomenon where local cool kids crave to be. Bringing its signature edge to the British capital, at the iconic Rough Trade East in Brick Lane, YSL Beauty Official celebrated with the UK’s most in-demand talent and tastemakers, from Skepta and Romeo Beckham to Lila Moss and beyond. New Global Black Opium Ambassador Alisha Boe alisha ilhaan bø attended the night while British powerhouse songstress Lola Young performed an exclusive live. Proof that YSL Beauty Official doesn’t just move with culture, it shapes it. ✨ Next drop? New York! #LOrealGroupe #YSLBeauty #BlockParties #London #CreateTheBeautyThatMovesTheWorld
Sep 8, 2026 · Facebook
Having your boss on social media… yes or no? 👀
Sep 7, 2026 · Facebook
Haters will say it’s edited. What do you think #socialmedia #office
Sep 4, 2026 · Facebook
More than a place, a living heritage of our brand Lancôme Official The Domaine de la Rose hosts the union of the roses and the fragrance savoir-faire of Lancome. #LOrealGroupe #Lancome #DomaineDeLaRose #CreateTheBeautyThatMovesTheWorld
Sep 3, 2026 · Facebook