What did KiwiCo do on Black Friday?
On November 28, 2025, KiwiCo ran up to 50% off sitewide, via "Discount." Independently captured from kiwico.com — not aggregator copy.
The offer on the day
KIWICO.COM
Homepage · captured Nov 30, 2025
4 crates FREE and 50% off 1st crate
50%
Depth on the day
Depth on the day
50%
▲ +20.8 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 4 crates FREE and 50% off 1st crate
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat KiwiCo ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
KiwiCo homepage updates
KiwiCo homepage updates capture
Captured Nov 30, 2025.
KiwiCo on email
Lock in $20/month or try a month for $10 (reg. $30)
Captured Nov 30, 2025.
KiwiCo on paid media
KiwiCo on paid media capture
Captured Nov 30, 2025.
KiwiCo on social
Little hands, big memories, and a whole lot to be grateful for. We're thankful today & every day for this amazing community. Happy Thanksgiving! 🧡🦃 #kidsactivities #scienceforkids #kiwico #thanksgiving
Captured Nov 27, 2025.
Wholesale and marketplace assets withheld
KiwiCo's competitive set
Benchmark on the same fieldsKiwiCo’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
CrunchLabscrunchlabs.com
Green Kid Craftsgreenkidcrafts.com
Little Passportslittlepassports.com
Steve Spangler Sciencestevespanglerscience.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
KiwiCo on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured KiwiCo.
What teams ask about Black Friday 2025
Answered from our data- Does KiwiCo offer Black Friday discounts?
- Yes — on November 28, 2025, KiwiCo ran 4 crates FREE and 50% off 1st crate.
- How deep was KiwiCo's Black Friday discount?
- KiwiCo's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did KiwiCo use for Black Friday?
- KiwiCo ran Black Friday 2025 as "Discount."
- Was KiwiCo's Black Friday discount sitewide or limited to select items?
- KiwiCo's Black Friday 2025 discount was sitewide.
- Is KiwiCo's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did KiwiCo use for Black Friday?
- KiwiCo's Black Friday 2025 offer was eligible on: online.