King's Hawaiian’s marketing, tracked daily.
The latest creative King's Hawaiian puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
You Won't Find These in Stores 👀
Nov 9, 2026

Paid media
MetaBest Slider in Football!
Nov 6, 2026

Social
TiktokAPPLE PIE CINNAMON ROLLS 🍏 Ingredients: -King’s Hawaiian Maple Brown Sugar Rolls -Apple pie filling -2 tbsp butter, melted -1 tsp cinnamon -8 oz cream cheese, softened -2 cups powdered sugar -1 tbsp maple syrup Preparation: 1. Flatten out King’s Hawaiian Maple Brown Sugar Rolls (with a rolling pin). 2. Spread a layer of apple pie filling over flattened rolls. Tightly roll them up, then cut into 12 slices. 3. Place the roll-ups in a greased muffin tin and brush with cinnamon butter (melted butter mixed with cinnamon).4. Bake at 350 for 12-15 minutes 4. Bake at 350°F for 12–15 minutes. 5. Prepare maple frosting by mixing softened cream cheese, powdered sugar, and maple syrup until smooth. 6. Once the rolls have cooled, top with maple frosting and enjoy! #kingshawaiian
Nov 6, 2026
What we track on King's Hawaiian
ShopVision captures the public marketing we see from King's Hawaiian every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does King's Hawaiian use?
All channelsPaid media is King's Hawaiian's most-used channel. Jump to a channel below, or read straight down.
King's Hawaiian homepage updates
172 capturedCadence
~14/ wk
Last 30 days
60
King's Hawaiian on email
15 capturedCadence
~1.6/ wk
Last 30 days
7

You Won't Find These in Stores 👀
Nov 9, 2026

Spotted: A New Look for Football Season 👀
Nov 2, 2026

🏎️ Catch It If You Can, Sunday at Martinsville
Oct 27, 2026

Limited Batch: 🎃 Baby & Dog Sweet Roll Costumes
Oct 20, 2026

Today's the Day 🌅 Showcase Is Live
Oct 18, 2026

This Sunday: Where Hawaiʻi Shines 🌅
Oct 15, 2026

New Week, New Prize: The Swag Box 🏈
Oct 12, 2026

Where Hawaiʻi Shines. Tune In 10/18 🌅
Oct 8, 2026

They're Rolling Into Stores Now 🍁
Oct 1, 2026

👀 The mystery flavor? It's maple. 🍁
Sep 22, 2026

Who's the best slider in football? 🏈
Sep 11, 2026

🎵 A New MMMoment Starts Here
Sep 9, 2026
King's Hawaiian on paid media
229 capturedCadence
~13/ wk
Last 30 days
56
Top platform
Meta

Best Slider in Football!
Nov 6, 2026 · Meta

Oct 26, 2026 · Meta

King's Hawaiian Sliders
Oct 20, 2026 · Meta

King's Hawaiian Sliders
Oct 13, 2026 · Meta

NEW King's Hawaiian Cinnamon Bites
Oct 12, 2026 · Meta

King's Hawaiian Sliders
Oct 11, 2026 · Meta

Oct 8, 2026 · Meta

NEW King's Hawaiian Cinnamon Bites
Oct 7, 2026 · Meta

Oct 6, 2026 · Meta

King's Hawaiian Cinnamon Bites
Sep 30, 2026 · Meta
King's Hawaiian's competitive set
Benchmark on the same fieldsKing's Hawaiian’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
King's Hawaiian on social
114 capturedCadence
~8.4/ wk
Last 30 days
36
▼ 5%· vs prior 30d
Top platform
Instagram
APPLE PIE CINNAMON ROLLS 🍏 Ingredients: -King’s Hawaiian Maple Brown Sugar Rolls -Apple pie filling -2 tbsp butter, melted -1 tsp cinnamon -8 oz cream cheese, softened -2 cups powdered sugar -1 tbsp maple syrup Preparation: 1. Flatten out King’s Hawaiian Maple Brown Sugar Rolls (with a rolling pin). 2. Spread a layer of apple pie filling over flattened rolls. Tightly roll them up, then cut into 12 slices. 3. Place the roll-ups in a greased muffin tin and brush with cinnamon butter (melted butter mixed with cinnamon).4. Bake at 350 for 12-15 minutes 4. Bake at 350°F for 12–15 minutes. 5. Prepare maple frosting by mixing softened cream cheese, powdered sugar, and maple syrup until smooth. 6. Once the rolls have cooled, top with maple frosting and enjoy! #kingshawaiian
Nov 6, 2026 · Tiktok
FOOD NEWS 🚨: King’s Hawaiian just dropped a super limited-time flavor and they’ve enlisted four restaurants to create something amazing with it. @kingshawaiian recently launched their NEW Maple Brown Sugar Rolls in stores (available for a limited time; while supplies last) and have now teamed up with 4 Los Angeles Restaurants to create four limited-edition dishes using the new rolls: 📍 Blue Ribbon Corn Dogs: Fried Maple Brown Sugar Hawaiian Rolls. Covered in cinnamon sugar, a homemade maple-infused cream cheese, and a homemade “monkey bread” icing. 📍 Brique: The King’s Hawaiian Brique-misu. Four Maple Brown Sugar Rolls topped with tiramisu cream spread, cocoa powder, espresso syrup, and crispy ladyfingers. 📍 All About the Cinnamon: The Run-BMC (Bacon Maple Cinnamon) Deep Fried Maple Brown Sugar Cinnamon Roll. King’s Hawaiian Maple Brown Sugar Roll wrapped in cinnamon roll dough, deep fried, tossed in a cinnamon sugar mixture and topped with cream cheese icing and a bacon crumble. 📍 Calic Bagel: The Maple Brown Sugar French Toast Roll. Two King’s Hawaiian Maple Brown Sugar Rolls are stuffed with the maple cream cheese, sprinkled maple sugar on top, baked, then finished with fresh strawberries, blueberries, and powdered sugar. You can find these exclusive King’s Hawaiian collab items now at these four LA locations now through November 15. The Calic item will be available starting November 10.
Nov 5, 2026 · Instagram
Monte Cristo Sliders using @kingshawaiian Original Hawaiian Sweet Rolls. Comment “recipe” and I’ll DM you the ingredients and steps to make this at home!
Nov 4, 2026 · Instagram
We let the No. 11 team decide which NASCAR fans should get a giveaway from @kingshawaiian. Did they miss anyone?
Nov 2, 2026 · Instagram
There’s no quit in this No. 11 team 💪
Nov 1, 2026 · Instagram
Rolling to another pole position at @martinsvilleswy! 🤩 @dennyhamlin will lead the field to green tomorrow in the @kingshawaiian Maple Brown Sugar Rolls car 🍞✨
Oct 31, 2026 · Instagram
the sweetest fire suit in the garage 🍁
Oct 30, 2026 · Instagram
Comments have rolled in. The @kingshawaiian Maple Brown Sugar Rolls scheme is sweet!
Oct 28, 2026 · Instagram
New @dennyhamlin @kingshawaiian long sleeve design just in time for the fall 🍁! Sporting the Maple Brown Sugar Rolls colors this time. Archie helped me as always 🐈. Grab it this weekend trackside in martinsville! All drawn in adobe illustrator with no zero of ai. #nascar #martinsville #vintagetshirt #tshırtdesign #screenprint
Oct 27, 2026 · Instagram
Coming soon 🍁 👀
Oct 26, 2026 · Instagram
🍁 MAPLE BROWN SUGAR BREAKFAST “MUFFINS” Ingredients: -King’s Hawaiian Maple Brown Sugar Rolls -1/2 lb sage pork sausage -4 c mozzarella cheese -1/2 c (1 stick) salted butter -Maple syrup (optional) Preparation: 1. Cut King’s Hawaiian Maple Brown Sugar Rolls into small cubes. 2. In a large bowl, combined cubed rolls, mozzarella cheese, sausage, and melted butter. 3. Mix thoroughly until well combined. Use a large cookie scoop and your hands to form the mixture into balls. 4. Place the balls into a nonstick muffin pan, gently pressing each one to pack the mixture into the pan. 5. Bake at 350°F for 20 minutes, or until golden brown and the cheese is melted. 6. Serve with maple syrup, if desired, and enjoy! #kingshawaiian
Oct 24, 2026 · Facebook
‼️THE SWEETEST COSTUMES OF THE SEASON HAVE ARRIVED 🥹🍞 Introducing King’s Hawaiian Original Hawaiian Sweet Rolls costumes for babies & small dogs. Shop exclusively at kingshawaiian.com NOW while supplies last! 🎃 #kingshawaiian
Oct 20, 2026 · Facebook