King's Hawaiian’s marketing, tracked daily.
The latest creative King's Hawaiian puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
👀 The mystery flavor? It's maple. 🍁
Sep 22, 2026

Paid media
MetaNEW King's Hawaiian Cinnamon Bites
Sep 14, 2026

Social
InstagramBacon Cheeseburger Sliders with Cowboy Candy Juicy beef, crispy bacon, melted cheese and that sweet heat from the cowboy candy, all loaded onto @kingshawaiian Original Hawaiian Sweet Rolls. That sweet and savory combo hits every time, boss. Perfect for game day, tailgates, or whenever you need to feed a hungry crowd. Comment recipe and it’s yours boss #KingsHawaiianPartner #BaconCheeseburgerSliders #GameDayFood
Sep 24, 2026
What we track on King's Hawaiian
ShopVision captures the public marketing we see from King's Hawaiian every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does King's Hawaiian use?
All channelsHomepage is King's Hawaiian's most-used channel. Jump to a channel below, or read straight down.
King's Hawaiian homepage updates
174 capturedCadence
~14/ wk
Last 30 days
58
King's Hawaiian on email
9 capturedCadence
~1.2/ wk
Last 30 days
5

👀 The mystery flavor? It's maple. 🍁
Sep 22, 2026

Who's the best slider in football? 🏈
Sep 11, 2026

🎵 A New MMMoment Starts Here
Sep 9, 2026

A Mystery Flavor Just Dropped 👀
Sep 2, 2026

👜 Free Tote Alert: Just Shop $40+
Aug 27, 2026

School Mornings Just Got Sweeter 🌀
Aug 19, 2026

Meet HI Spice 🌶️ Maui-made heat is here
Aug 13, 2026

🚨 New Soft Swirl Cinnamon Bites are here
Aug 10, 2026

🔥 The Buffalo Chicken Dip Grilled Cheese broke our TikTok
Jul 21, 2026
King's Hawaiian on paid media
114 capturedCadence
~11/ wk
Last 30 days
46
New· vs prior 30d
Top platform
King's Hawaiian's competitive set
Benchmark on the same fieldsKing's Hawaiian’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
King's Hawaiian on social
100 capturedCadence
~11/ wk
Last 30 days
45
▲ 125%· vs prior 30d
Top platform
Instagram
Bacon Cheeseburger Sliders with Cowboy Candy Juicy beef, crispy bacon, melted cheese and that sweet heat from the cowboy candy, all loaded onto @kingshawaiian Original Hawaiian Sweet Rolls. That sweet and savory combo hits every time, boss. Perfect for game day, tailgates, or whenever you need to feed a hungry crowd. Comment recipe and it’s yours boss #KingsHawaiianPartner #BaconCheeseburgerSliders #GameDayFood
Sep 24, 2026 · Instagram
Our coziest collection ever just dropped 🍁 Shop our NEW Maple Brown Sugar Rolls merch now (online only; while supplies last) 🤎 #kingshawaiian
Sep 22, 2026 · Facebook
I don’t make the rules. I just happen to be the best slider! @kingshawaiian #kingshawaiianpartner
Sep 21, 2026 · Instagram
PIZZA SLIDERS! 🍕 Ingredients: -�King’s Hawaiian Sweet Slider Buns -Pizza Sauce -Fresh mozzarella -Grated mozzarella -Pepperoni -Crushed red pepper -3 tbsp butter (melted) -�1 tsp Italian seasoning -1½ tsp garlic powder -Grated parmesan cheese Preparation: 1. On a baking sheet or grill pan, assemble sliders with King’s Hawaiian Sweet Slider Buns, pizza sauce, fresh mozzarella, pepperoni, grated mozzarella, and crushed red pepper. 2. Mix melted butter with Italian seasoning and garlic powder, then brush on top of slider buns. 3. Sprinkle grated Parmesan cheese over the tops of the slider buns. Cover the sliders with foil and bake at 350°F for 10 minutes. Remove the foil and bake for an additional 10 minutes, or until cheese is melted. #kingshawaiian
Sep 20, 2026 · Facebook
Some songs stick with you. Some snacks do too. 😉 Glad to help bring MMMBites to life with @KingsHawaiian! I’ve gotta admit… MMMBites has a nice ring to it. 🎶 Hope you love the @kingshawaiian twist on a classic as much as I do! #KingsHawaiianPartner
Sep 18, 2026 · Instagram
Football is back and there’s no better pairing than @kingshawaiian ! Chef Greg stopped by to whip up a Sweet Carolina Slider, full episode on my YouTube
Sep 16, 2026 · Instagram
POV: You don’t like birthday cake so you decide to make a Cinnamon Bites cake instead 🍰 I’m using @kingshawaiian new Cinnamon Bites 🍞🤎 They’re soft, not too sweet, and the perfect snack size! #KingsHawaiianPartner
Sep 15, 2026 · Instagram
pit side or fireside 🔥
Sep 14, 2026 · Instagram
We heard the new and improved cinnamon challenge is a fast four-tire stop in @kingshawaiian Cinnamon Bites livery 😏
Sep 13, 2026 · Instagram
The last one is crazy 🤯
Sep 11, 2026 · Instagram
Sprint, spin, roll, eat a @kingshawaiian Cinnamon Bite 🌀
Sep 10, 2026 · Instagram
Putting the No. 11 @kingshawaiian to the test 🤚
Sep 9, 2026 · Instagram