What did Kay Jewelers do on Black Friday?
On November 28, 2025, Kay Jewelers ran up to 50% off on select items, via "Discount." Independently captured from kay.com — not aggregator copy.
The offer on the day
KAY.COM
Homepage · captured Nov 30, 2025
50% Off
50%
Depth on the day
Depth on the day
50%
▲ +12.1 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% Off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, in-store
- Eligible categories
- The Leo Prisma Diamond Collection
- Shipping
- —
What ran on each channel
4 channelsWhat Kay Jewelers ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Kay Jewelers homepage updates
Kay Jewelers homepage updates capture
Captured Nov 30, 2025.
Kay Jewelers on email
40% OFF* 10K & 14K Gold for Black Friday ✨
Captured Nov 30, 2025.
Kay Jewelers on paid media
Multi-Diamond Halo Promise Ring 1/4 ct tw 10K White Gold
Captured Nov 30, 2025.
Kay Jewelers on social
#KAYPartner Send this to your partner for the perfect holiday proposal!💍| @leximars
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Kay Jewelers's competitive set
Benchmark on the same fieldsKay Jewelers’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Fred Meyer Jewelersfredmeyerjewelers.com
Rogers and Hollands®rogersandhollands.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Kay Jewelers on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Kay Jewelers.
What teams ask about Black Friday 2025
Answered from our data- Does Kay Jewelers offer Black Friday discounts?
- Yes — on November 28, 2025, Kay Jewelers ran 50% Off.
- How deep was Kay Jewelers's Black Friday discount?
- Kay Jewelers's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Kay Jewelers use for Black Friday?
- Kay Jewelers ran Black Friday 2025 as "Discount."
- Was Kay Jewelers's Black Friday discount sitewide or limited to select items?
- Kay Jewelers's Black Friday 2025 discount was on select items.
- Is Kay Jewelers's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Kay Jewelers use for Black Friday?
- Kay Jewelers's Black Friday 2025 offer was eligible on: online, in-store.