What did James Allen do on Black Friday?
On November 28, 2025, James Allen ran up to 20% off on select items, via "Discount." Independently captured from jamesallen.com — not aggregator copy.
The offer on the day
JAMESALLEN.COM
Homepage · captured Nov 30, 2025
UP TO 20% OFF
20%
Depth on the day
Depth on the day
20%
▼ -17.3 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- UP TO 20% OFF
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online
- Eligible categories
- engagement diamond rings
- Shipping
- —
What ran on each channel
4 channelsWhat James Allen ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
James Allen homepage updates
James Allen homepage updates capture
Captured Nov 30, 2025.
James Allen on email
Up to 40% Off* Styles Made To Last Forever
Captured Nov 30, 2025.
James Allen on paid media
R2NET INC
Captured Nov 30, 2025.
James Allen on social
Stumped on what to get him? Look no further. Our curated gifts for him use editorial style inspiration to find jewelry that celebrates his unique style and self-expression.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
James Allen's competitive set
Benchmark on the same fieldsJames Allen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Rare Caratrarecarat.com
With Claritywithclarity.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
James Allen on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured James Allen.
What teams ask about Black Friday 2025
Answered from our data- Does James Allen offer Black Friday discounts?
- Yes — on November 28, 2025, James Allen ran UP TO 20% OFF.
- How deep was James Allen's Black Friday discount?
- James Allen's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did James Allen use for Black Friday?
- James Allen ran Black Friday 2025 as "Discount."
- Was James Allen's Black Friday discount sitewide or limited to select items?
- James Allen's Black Friday 2025 discount was on select items.
- Is James Allen's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did James Allen use for Black Friday?
- James Allen's Black Friday 2025 offer was eligible on: online.