IPSY’s marketing, tracked daily.
The latest creative IPSY puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of September 11, 2026What we track on IPSY
ShopVision captures the public marketing we see from IPSY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does IPSY use?
All channelsSocial is IPSY's most-used channel. Jump to a channel below, or read straight down.
IPSY homepage updates
175 capturedCadence
~14/ wk
Last 30 days
59
▼ 2%· vs prior 30d
IPSY on paid media
400 capturedIPSY's competitive set
Benchmark on the same fieldsIPSY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
IPSY on social
609 capturedCadence
~44/ wk
Last 30 days
188
Top platform
Facebook
POV: Your @amika Soulfood Norishing Mask 🍦✨🤌 IPSY Original: @amika Soulfood Norishing Mask
Sep 11, 2026 · Instagram
We’re on it 💅
Sep 10, 2026 · Facebook
IYKYK #sister
Sep 9, 2026 · Tiktok
Respectfully... this gloss is working overtime. 💖 Too Faced Cosmetics Lip Injection Maximum Plump delivers the juiciest-looking lips.
Sep 8, 2026 · Facebook
DND 😌 #makeup
Sep 7, 2026 · Tiktok
Works like a charm @Too Faced ✨ #lipgloss
Sep 6, 2026 · Tiktok
Anyone else ?🤣 heidi cubillos ཐིཋྀ ˚₊✩‧₊
Sep 5, 2026 · Facebook
✨ This month’s Beauty Boost is here! ✨ Meet @matteroffact Brightening + Firming Serum. your glow-boosting step for a more even-looking, radiant, and clear complexion. 💫
Sep 4, 2026 · Instagram
U jelly 👀 #beauty @Benefit Cosmetics
Sep 3, 2026 · Tiktok
She was really excited idk #coworkers
Sep 2, 2026 · Tiktok
Tag yourself. We're number 3. 💄 Image Credit: Getty Images
Sep 1, 2026 · Instagram
Share this with your bf 🤭💄
Aug 31, 2026 · Facebook