IPSY’s marketing, tracked daily.

The latest creative IPSY puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.

Latest creative

As of August 9, 2026

Paid media
Meta
Jun 25, 2026
Social
Instagram
ending the day with a little spa night using some of this month’s @IPSY favorites. featuring the @origins GinZing collection, plus products inside my Glam Bag from @toofaced, @politesocietybeauty, @halfcakedmakeup, @oliviaumma_official, and @lauramercier. @IPSY #IPSYPartner #ad
Aug 9, 2026

What we track on IPSY

ShopVision captures the public marketing we see from IPSY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
Data types: HomepagePaid mediaSocial
Dataset: Live

Which channels does IPSY use?

All channels

Social is IPSY's most-used channel. Jump to a channel below, or read straight down.

Social536
Paid media400
Homepage175

IPSY homepage updates

175 captured

Cadence

~14/ wk

Last 30 days

—· vs prior 30d

IPSY on paid media

400 captured

Cadence

~0.0/ wk

Last 30 days

▼ 100%· vs prior 30d

Top platform

IPSY's competitive set

Benchmark on the same fields

IPSY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

IPSY

75%

85%

This page