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IPSY
ipsy.com ↗

IPSY’s marketing, tracked daily.

The latest creative IPSY puts in front of shoppers — homepage and social — captured on the day each one changed.

What we track on IPSY

ShopVision captures the public marketing we see from IPSY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
2 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types
HomepageSocial
Dataset
Live

Which channels does IPSY use?

All channels

Social is IPSY's most-used channel. Jump to a channel below, or read straight down.

IPSY homepage updates

175 captured

Cadence

~14/ wk

Last 30 days

59

▼ 2%· vs prior 30d

IPSY on social

563 captured

Cadence

~36/ wk

Last 30 days

153

Top platform

Instagram

IPSY's competitive set

Benchmark on the same fields

IPSY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
IPSYIPSY
—
—
2
This page
BirchboxBirchboxbirchbox.com
95
Allure Beauty BoxAllure Beauty Boxallurebeautybox.com
92
DermstoreDermstoredermstore.com
88
Open profile →
Walmart Pet Lovers' BoxWalmart Pet Lovers' Boxpetbox.walmart.com
88
FabFitFunFabFitFunfabfitfun.com
85
Open profile →
VegancutsVegancutsvegancuts.com
80

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.