What did iHerb do on Black Friday?
On November 28, 2025, iHerb ran up to 25% off sitewide, via "Discount." Independently captured from iherb.com — not aggregator copy.
The offer on the day
IHERB.COM
Homepage · captured Nov 30, 2025
25% Off & Free Shipping
25%
Depth on the day
Depth on the day
25%
▼ -19.6 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% Off & Free Shipping
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat iHerb ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
iHerb homepage updates
iHerb homepage updates capture
Captured Nov 30, 2025.
iHerb on paid media
Solumeve, Pearl Tomato
Captured Nov 30, 2025.
iHerb on social
psssst… we’ve been glowing to tell you 👀💚 Our exclusive Advanced Clinicals set just dropped — only on iHerb! ✨ Your skincare routine just leveled up 🔥
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
iHerb's competitive set
Benchmark on the same fieldsiHerb’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Puritan's Pridepuritan.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
iHerb on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured iHerb.
What teams ask about Black Friday 2025
Answered from our data- Does iHerb offer Black Friday discounts?
- Yes — on November 28, 2025, iHerb ran 25% Off & Free Shipping.
- How deep was iHerb's Black Friday discount?
- iHerb's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did iHerb use for Black Friday?
- iHerb ran Black Friday 2025 as "Discount."
- Was iHerb's Black Friday discount sitewide or limited to select items?
- iHerb's Black Friday 2025 discount was sitewide.
- Is iHerb's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did iHerb use for Black Friday?
- iHerb's Black Friday 2025 offer was eligible on: online, app, in-store.