Hot Tools’s marketing, tracked daily.
The latest creative Hot Tools puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on Hot Tools
ShopVision captures the public marketing we see from Hot Tools every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Hot Tools use?
All channelsHomepage is Hot Tools's most-used channel. Jump to a channel below, or read straight down.
Hot Tools homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Hot Tools's competitive set
Benchmark on the same fieldsHot Tools’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Hot Tools on social
51 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 18%· vs prior 30d
Top platform
Instagram
She’s an icon for a reason. Shop 30% off the 24K Gold Curling Iron for the @ultabeauty Fall Haul happening now! ✨ #ultafallhaul #ultabeauty
Sep 25, 2026 · Instagram
There’s gotta be a scientific explanation #curls #saloncurls #hottools
Sep 23, 2026 · Instagram
Send this to someone who always forgets heat protectant (will they ever learn?)🔥 #stylingtips #stylingeducation
Sep 21, 2026 · Instagram
What are your thoughts on this alternating curl technique? #curltutorial #ultabeauty #ultafinds
Sep 20, 2026 · Instagram
We heard your curls needed a golden touch this fall, so we’re giving away our 24K Gold Curling Irons to 5 lucky followers! To enter: ✨ Follow @hottoolspro ✨ Like this Reel ✨ Tag a friend below (more tags = more entries) ✨ Extra entry: Like our last 3 posts Good luck! 🤍 Five winners will be chosen and notified via DM. Entry closes at 11:59 pm on September 20, 2026. Must be 18 years or older to enter and have a US mailing address. Full terms and conditions: hottools.com/giveaway
Sep 17, 2026 · Instagram
Never heard of it 💅 #curls #slickback
Sep 15, 2026 · Instagram
Okay we need to talk about that volume 🫢 So glad we trusted the process on this one. Bookmark this for your next wash day! #curltutorial #curltips
Sep 13, 2026 · Instagram
“My curls don’t last all day” Don’t worry, we’ve got you 💅🏼 #curlhacks #stylingtips
Sep 11, 2026 · Instagram
The 24K Gold Iron is that girl for every special occasion hair look. Save this for curl inspo ✨ #ultafinds #ultabeauty
Sep 10, 2026 · Instagram
We’re officially live on @tyb.xyz and we’ll be choosing 5 members who complete our welcome challenge series to gift our iconic 24K Gold Curling Iron! ✨ Join our brand-new members-only community where you can earn rewards, unlock exclusive perks, and connect with fellow fans. 💜 When you join us on TYB, you’ll have the opportunity to: ✨ Earn rewards to redeem for prizes ✨ Connect with other hair enthusiasts and stylists ✨ Share your favorite products for the opportunity to be posted to our social channels ✨ Help shape future product launches through your feedback ✨ Enjoy surprise gifts and giveaways Head to the link in our bio to join us and start earning! 🔗🪙
Sep 9, 2026 · Instagram
We’re obsessed with this celeb-inspired wave tutorial by @hairbyethansilver at @avantisalonboston using Hot Tools! What other looks should we recreate? #curltutorial #kyliewaves #prostylist
Sep 8, 2026 · Instagram
Send this to someone who has been using Hot Tools since the beginning! This is your sign to upgrade to the 24K Gold Iron, your curls will thank you. #curltutorial #ultafinds #ultabeauty
Sep 7, 2026 · Instagram