HarperCollins’s marketing, tracked daily.
The latest creative HarperCollins puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Last chance: extra 15% off your fall reads
Sep 17, 2026

Social
TiktokFall reading calls for an epic fantasy. 🍂🔥 Return to the world of The Poppy War with a fully illustrated collector’s edition featuring black-and-white interior art by JungShan throughout. The perfect addition to your fall TBR—and your bookshelf. • • #booktok #rfkuang #thepoppywar #fantasybooks #bookrecs
Sep 25, 2026
What we track on HarperCollins
ShopVision captures the public marketing we see from HarperCollins every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does HarperCollins use?
All channelsSocial is HarperCollins's most-used channel. Jump to a channel below, or read straight down.
HarperCollins homepage updates
84 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
HarperCollins on email
14 capturedCadence
~1.6/ wk
Last 30 days
7

Last chance: extra 15% off your fall reads
Sep 17, 2026

Make room for a new fall read—take an extra 15% off! 🍂
Sep 12, 2026

Fall into your next great read—take an extra 15% off! 🍂
Sep 8, 2026

Final Call: Your 15% welcome offer ends at midnight
Sep 3, 2026

Don’t forget your 15% welcome offer
Sep 2, 2026

Welcome! Enjoy 15% off your next book order
Sep 1, 2026

Final Call: Your 15% welcome offer ends at midnight
Aug 3, 2026

Don’t forget your 15% welcome offer
Aug 2, 2026

Welcome! Enjoy 15% off your next book order
Aug 1, 2026

Last chance: Free shipping ends tonight 📚
Jul 27, 2026
Promotional history, record by record
119 records · latest 5 shown114 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
HarperCollins's competitive set
Benchmark on the same fieldsHarperCollins’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
HarperCollins on social
417 capturedCadence
~35/ wk
Last 30 days
152
Top platform
TikTok
Fall reading calls for an epic fantasy. 🍂🔥 Return to the world of The Poppy War with a fully illustrated collector’s edition featuring black-and-white interior art by JungShan throughout. The perfect addition to your fall TBR—and your bookshelf. • • #booktok #rfkuang #thepoppywar #fantasybooks #bookrecs
Sep 25, 2026 · Tiktok
On Monday night, we celebrated the recent release of Taipei Story by R.F. Kuang with @litsocietybg at @huehouseny. ✨ Here’s a look inside our evening filled with interactive cultural moments and conversation exploring migration, memory, belonging, translation, and what it truly means to be understood. Thank you to everyone who joined us! • • #taipeistory #rfkuang #litfic #litsociety #booklovers
Sep 24, 2026 · Instagram
It’s officially fall, and there’s no better time to fall into a seasonal romance. 🍂☕ We’d recommend a visit to Cozy Creek, where each standalone love story brings a new couple—and a new happily ever after—to the same charming small town. • • #fallbooks #fallromance #cozyreads #romancebooks #bookrecommendations
Sep 23, 2026 · Instagram
The first day of Fall marks #hobbitday every year, but this year brings a special illustrated edition of the classic novel. Illustrated by @tovejanssonofficial, celebrate 90 years J.R.R. Tolkien's The Hobbit with these whimsical illustrations of Bilbo's journey. Publishing in the US on October 6th and in the UK on September 24th ✨️
Sep 22, 2026 · Instagram
Consider your fall baking plans officially booked. 🎃🍪 Step into Dream Harbor with The Pumpkin Spice Café Cookbook, featuring more than 60 recipes inspired by the people, places, and treats from Laurie Gilmore’s beloved series. • • #cookingtok #bakingtok #bakingrecipe #bakinginspo #cookbook
Sep 21, 2026 · Tiktok
Our friends at @librofm are sharing just a few of the many reasons to get a library card. 📚❤️ In honor of Library Card Sign-Up Month, consider this your sign to visit your local library, get a card, and show your support! • • #librarycardsignupmonth #locallibrary #bookcommunity #booklovers #librarylove
Sep 20, 2026 · Instagram
“Photographing people is not just shooting their picture...it’s providing a safe and creative space, and getting completely out of their way, while simultaneously allowing and encouraging them to express themselves freely...and ultimately TO SHINE!...and... so they do…” – Randee St. Nicholas Legendary photographer Randee St. Nicholas’s “from without…and from within: in the light we deserve (photographs 1979–2025),” a retrospective collection of her work, is out now. This gorgeous art book features 100s of photographs and behind-the-scenes stories of some of the most iconic artists of our time.
Sep 19, 2026 · Instagram
Spooky season just got a little more romantic. 💀🍂 B.K. Borison’s Grim Tidings pairs a runaway Grim Reaper with a skeptical Guardian Angel in a whimsical enemies-to-lovers romance perfect for your fall TBR. • • #spookyseasonreads #romancebooks #bookrecommendations #enemiestolovers #fallbooks
Sep 18, 2026 · Instagram
The HarperCollins Library Marketing team (aka Library Love Fest) will host a night of literary delights. Our guest authors will talk about their books and take questions from the audience. Also available on Crowdcast: https://www.crowdcast.io/c/writers-to-watch-llf In September, we are excited to welcome the following authors: Lexi Ryan/NIGHT TIDE (on sale 2/23/27): A kingdom cursed to live in shadow. A princess with the power to break it. And the dangerously irresistible prince who could be her greatest desire—or her downfall. #1 New York Times bestselling author Lexi Ryan begins a sultry, gothic romantasy series of forbidden magic, supernatural creatures, and irresistible romance—perfect for fans of Carissa Broadbent, Stacia Stark, and Rebecca Yarros. Download an egalley on Edelweiss: https://www.edelweiss.plus/?sku=0063464403&g=4400 Download an egalley on NetGalley: https://www.netgalley.com/catalog/book/865580 Rebeca Lee Morales/WINTER SONG (12/1/26): For fans of Elizabeth Strout and Kent Haruf: a novel that follows the intertwined lives of a small-town Midwestern police chief and a young man recently released from prison, each in search of justice. Download an egalley on Edelweiss: https://www.edelweiss.plus/?sku=0063464039&g=4400 Download an egalley on NetGalley: https://www.netgalley.com/catalog/book/794511 Anna Rasche/THE CURSED DIAMOND (on sale 11/3/26): Inspired by the magical legend of the real Hope Diamond, The Cursed Diamond is a spellbinding dual-timeline mystery that follows two women a century apart who are connected by a cursed gemstone that is believed to provide good fortune to its owner, but at great cost. Perfect for fans of Sarah Penner and Emilia Hart. Download an egalley on Edelweiss: https://www.edelweiss.plus/?sku=0778305619&g=4400 Download an egalley on NetGalley: https://www.netgalley.com/catalog/book/828680 Nicolina Torres/NIGHT OF THE MALLRATS (on sale 10/6/26): Five friends travel back to the 1990s to solve the brutal murder and disappearance of two of their high school peers in this thrilling debut novel from a promising new voice in horror—a murderous, nightmarish romp that is nostalgic, terrifying, and impossible to put down. Download an egalley on Edelweiss: https://www.edelweiss.plus/?sku=006347297X&g=4400 Download an egalley on NetGalley: https://www.netgalley.com/catalog/book/837585 Edelweiss catalog: https://www.edelweiss.plus?catalogID=5435031
Sep 17, 2026 · Facebook
Coming of age means figuring out who you are, where you belong, and what home really means. 💙 In R.F. Kuang’s Taipei Story, one unforgettable summer in Taipei becomes a funny and moving journey through grief, family, culture, and self-discovery—plus this edition comes withgorgeous stenciled edges available on the first printing only. • • #rfkuang #comingofage #litfic #bookreconmendations #booktok
Sep 16, 2026 · Tiktok
Exclusive News! @apnews has announced Quentin Tarantino’s newest novel: THE ADVENTURES OF CLIFF BOOTH—his novelization of the upcoming film spinoff starring Brad Pitt and directed by David Fincher. 🎬 “I can’t wait for audiences to see and read Cliff Booth’s further adventures,” says Tarantino. Hollywood, 1977. The Swinging Sixties are long gone—but Clifford Booth keeps on keeping on... War hero, stuntman, bartender, cinema projectionist... with the occasional “clandestine services” for his friends. Pre-order your copy now! Link in bio.
Sep 15, 2026 · Instagram
A summer in Taipei was supposed to bring Lily Chen closer to her roots—but finding home turns out to be more complicated than she imagined. 💙 R.F. Kuang’s Taipei Story is a moving coming-of-age novel about grief, family, language, and the search for belonging, available in a limited deluxe hardcover with stenciled edges on the first printing only. • • #comingofage #comingofagebooks #bookrecs #rfkuang #booktok
Sep 14, 2026 · Tiktok