HarperCollins’s marketing, tracked daily.
The latest creative HarperCollins puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Final Call: Your 20% welcome offer ends at midnight
Nov 4, 2026

Social
TiktokChristmas tree farms, snowed-in nights, and an unexpected romance. 🎄❄️ Get cozy with The Christmas Tree Farm by Laurie Gilmore, a grumpy x sunshine holiday romcom filled with small-town charm, festive magic, and plenty of spice! • • #christmasromance #holidayromance #romancebooktok #romancebookrecs #prettybooks
Nov 9, 2026
What we track on HarperCollins
ShopVision captures the public marketing we see from HarperCollins every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does HarperCollins use?
All channelsSocial is HarperCollins's most-used channel. Jump to a channel below, or read straight down.
HarperCollins homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
HarperCollins on email
19 capturedCadence
~1.9/ wk
Last 30 days
8
▲ 33%· vs prior 30d

Final Call: Your 20% welcome offer ends at midnight
Nov 4, 2026

Don’t forget your 20% welcome offer
Nov 2, 2026

Welcome! Enjoy 20% off your next book order
Nov 1, 2026

Final Call: Your 20% welcome offer ends at midnight
Oct 29, 2026

Get 20% off + early access to holiday savings
Oct 27, 2026

Welcome! Enjoy 20% off your next book order
Oct 26, 2026

Get 20% off + early access to holiday savings
Oct 16, 2026

Two days only: Prime Day book deals 📚
Oct 6, 2026

Final Call: Your 15% welcome offer ends at midnight
Oct 3, 2026

Don’t forget your 15% welcome offer
Oct 2, 2026

Welcome! Enjoy 15% off your next book order
Oct 1, 2026

Last chance: extra 15% off your fall reads
Sep 17, 2026
HarperCollins's competitive set
Benchmark on the same fieldsHarperCollins’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
HarperCollins on social
471 capturedCadence
~38/ wk
Last 30 days
163
Top platform
TikTok
Christmas tree farms, snowed-in nights, and an unexpected romance. 🎄❄️ Get cozy with The Christmas Tree Farm by Laurie Gilmore, a grumpy x sunshine holiday romcom filled with small-town charm, festive magic, and plenty of spice! • • #christmasromance #holidayromance #romancebooktok #romancebookrecs #prettybooks
Nov 9, 2026 · Tiktok
Happy National Novel Writing Month! ✍️📚 Whether you're working on your next great story or looking for a little creative inspiration, we've rounded up a few books to help get you into the writing spirit. Wishing everyone taking on the challenge this month plenty of creativity, inspiration, and happy writing! • • #NaNoWriMo #nationalnovelwritingmonth #writingcommunity #writersofinstagram #bookrecommendations
Nov 7, 2026 · Instagram
The stunning new Deluxe Collector’s Edition of Dust by Hugh Howey, the third and final book in the bestselling trilogy, features sprayed edges, illustrated endpapers, a poster inside the jacket, and an exclusive short story set in the Silo universe. A must-have for fans of the series!
Nov 6, 2026 · Facebook
The beginning of the most wonderful time of the year is here! Join us LIVE for deals you can’t miss 🎄🧡 #holidaybooks #fall #harpercollins #booktok #bookrecommendation
Nov 5, 2026 · Tiktok
🌲 COVER REVEAL! 🌲 Here's your exclusive first look at 'Christabel' by @katemortonauthor! Add it to your Want to Read shelf at the link in our bio! Deep in the woods, amidst the briars and brambles, was a place many sought but few could find. Where the border between here and there grew thin, and it was possible to reach over and brush the fingers of one's double; to take her hand and cross the silver stream... When Australian publisher Bel Wilder travels to a quiet Cotswold village to meet the reclusive author Iris Archer, she hopes to gain the rights to a forgotten classic fairy story. But Iris at her writing desk, with its view of Aroford Manor and the beautiful, wooded estate beyond, has no intention of agreeing. 'The Blackbird's Tale' hides an old secret, and Iris alone knows that deep within the ancient woods, a neglected cottage once bore witness to a terrible act of violence. Yet unseen threads connect us all in unexpected ways, and as Iris is forced to confront her haunting memories from a lost and distant time, she comes to suspect that Bel Wilder might be the one person able to help her finally understand the truth about Christabel, her precious childhood friend, and what really happened in the woods so late, so very long ago. Spanning decades and crossing continents, 'Christabel' is a novel about unlikely friendships, the enduring magic of the natural world, and the power of the stories we tell to hide, and ultimately reveal, the truth. Available March 30, 2027 Published by @marinerbooks Cover design by Elsie Lyons Animation by @ericholdenstafford Giveaway: US/Canada readers! Enter the Goodreads giveaway (link in bio) for a chance to win a free copy of 'Christabel.'
Nov 4, 2026 · Instagram
Thanksgiving prep, Anthony Bourdain style! 🍽️ In Appetites, Bourdain brings his signature no-nonsense approach to the holiday table, sharing recipes and tips to help you tackle Thanksgiving like a pro. • • #thanksgivingdinner #thanksgivingrecipes #recipesoftiktok #cookbook #anthonybourdain
Nov 3, 2026 · Tiktok
Bringing back the recipes that never should've been forgotten! 🍰 Betty Crocker's Lost Recipes is packed with nostalgic comfort foods, classic desserts, and vintage party ideas, all with a fun retro twist. Get ready to cook up a little piece of history! • • #recipesoftiktok #cookbook #dinnerparty #bettycrocker #tiktokshopblackfriday
Nov 2, 2026 · Tiktok
Who says Christmas can't be a little creepy? 🎄👹 From Krampus to other terrifying holiday legends, The Scary Book of Christmas Lore explores the spooky side of the season with chilling folktales from around the world. Perfect for anyone who likes a little horror with their holiday cheer! • • #scarystories #booktok #christmasbooktok #bookgifts #tiktokshopblackfriday
Nov 1, 2026 · Tiktok
For anyone who's always trying to perfect their favorite recipes, this cookbook is for you! 🍳✨ Named one of the best cookbooks of 2026 by Bon Appétit and Food & Wine, Ella Quittner's Obsessed with the Best is packed with over 100 recipes and tried-and-tested techniques to help you make your favorite dishes even better. • • #recipesoftiktok #cookbook #cookingtok #bakingtok #tiktokshopblackfriday
Oct 31, 2026 · Tiktok
Calling all Anthony Bourdain fans! 🍳 Appetites is packed with his favorite recipes from decades of cooking and traveling the world, and it makes the perfect gift for anyone who loves spending time in the kitchen. • • #AnthonyBourdain #cookingtok #cookbook #cooktips #TikTokShopBlackFriday
Oct 30, 2026 · Tiktok
An unforgettable story deserves an unforgettable edition. ✨ Kelly Rimmer’s bestselling The Things We Cannot Say is now available in a gorgeous limited hardcover edition, complete with designed edges, gold foil details, and an exclusive deleted scene. A beautiful addition to any historical fiction lover’s bookshelf! • • #historicalfiction #deluxeedition #booklovers #sprayededges #limitededition
Oct 29, 2026 · Instagram
Yesterday on pub day, we opened up to a random page in Maira Kalman’s newest book, JOY, and look who we found! It’s legendary Prince Street bookseller Bekah! Back in 2024, while signing her previous book, STILL LIFE WITH REMORSE, Maira asked to take a picture of Bekah’s bangs. We caught the moment live, and now two years later, the finished product is available in all our stores.
Oct 28, 2026 · Instagram