What did Halloween Express do on Black Friday?
On November 28, 2025, Halloween Express ran up to 65% off sitewide, via "Discount." Independently captured from halloweenexpress.com — not aggregator copy.
The offer on the day
HALLOWEENEXPRESS.COM
Homepage · captured Nov 30, 2025
up to 65%
65%
Depth on the day
Depth on the day
65%
▲ +26.9 pts · vs its active-promo avg
Vs discounters
+21 pts
▲ above avg · 44% among discounters
- Headline offer
- up to 65%
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Halloween Express ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Halloween Express homepage updates
Halloween Express homepage updates capture
Captured Nov 30, 2025.
Halloween Express on email
🖤 Black Friday Savings are HERE! 🖤
Captured Nov 28, 2025.
Halloween Express on social
Deck the halls with scares and screams. 👻 This 5 Ft. Ghost Face Nutcracker is the perfect gift for collectors! #creepmas #ghostface #collector #horrorfan #giftidea
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Halloween Express's competitive set
Benchmark on the same fieldsHalloween Express’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Amazon Kindle Direct Publishingkdp.amazon.com
Walmart Pet Lovers' Boxpetbox.walmart.com
Factory Direct Partyfactorydirectparty.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Halloween Express on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Halloween Express.
What teams ask about Black Friday 2025
Answered from our data- Does Halloween Express offer Black Friday discounts?
- Yes — on November 28, 2025, Halloween Express ran up to 65%.
- How deep was Halloween Express's Black Friday discount?
- Halloween Express's peak Black Friday 2025 discount was 65%. — 21 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Halloween Express use for Black Friday?
- Halloween Express ran Black Friday 2025 as "Discount."
- Was Halloween Express's Black Friday discount sitewide or limited to select items?
- Halloween Express's Black Friday 2025 discount was sitewide.
- Is Halloween Express's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Halloween Express use for Black Friday?
- Halloween Express's Black Friday 2025 offer was eligible on: online, app, in-store.