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Hallmark
hallmark.com ↗
BF2025
All brands on Black Friday

What did Hallmark do on Black Friday?

On November 28, 2025, Hallmark ran up to 20% off sitewide, via "Discount." Independently captured from hallmark.com — not aggregator copy.

The offer on the day

HALLMARK.COM

Homepage · captured Nov 30, 2025

20% off

20%

Depth on the day

Depth on the day

20%

▼ -43.9 pts · vs its active-promo avg

Vs discounters

-24 pts

▼ below avg · 44% among discounters

Headline offer
20% off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What Hallmark ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Hallmark homepage updates

Hallmark homepage updates capture

Captured Nov 30, 2025.

Hallmark on paid media

Hallmark Cards, Inc.

Captured Nov 30, 2025.

Hallmark on social

You know those glorious pens that feel magical to write with? 🤩 Now's the time to pull one out—December festivities are calling! ✨ If you need to stock that card drawer for some of these special occasions, shop here: https://bit.ly/48t5qNo

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Hallmark's competitive set

Benchmark on the same fields

Hallmark’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
HallmarkHallmark
64%
100%
3
This page
American GreetingsAmerican Greetingsamericangreetings.com
98
Open profile →
ShutterflyShutterflyshutterfly.com
95
Blue MountainBlue Mountainbluemountain.com
94
Open profile →
MintedMintedminted.com
92
Open profile →
PapyrusPapyruspapyrusonline.com
90
SnapfishSnapfishsnapfish.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Hallmark on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Hallmark.

YearHeadline offerDepth
202520% off20%

What teams ask about Black Friday 2025

Answered from our data
Does Hallmark offer Black Friday discounts?
Yes — on November 28, 2025, Hallmark ran 20% off.
How deep was Hallmark's Black Friday discount?
Hallmark's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
What promotional mechanic did Hallmark use for Black Friday?
Hallmark ran Black Friday 2025 as "Discount."
Was Hallmark's Black Friday discount sitewide or limited to select items?
Hallmark's Black Friday 2025 discount was sitewide.
Is Hallmark's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Hallmark use for Black Friday?
Hallmark's Black Friday 2025 offer was eligible on: online, app, in-store.