Grove Collaborative’s marketing, tracked daily.
The latest creative Grove Collaborative puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Your $10 in rewards could cover half of VIP 💸
Sep 23, 2026
Social
FacebookYour paper towels might be leaving more than a mess behind. 😩 Traditional ones are bleached and often contain PFAS, forever chemicals that can end up on your counters and in your food. Grove’s reusable towels look and work the same way, but more sustainable and minus the chemicals. Wipe, wash, repeat. 💪 Available in the Grove Shop. Link in bio. #reusablepapertowels #groveshop
Sep 22, 2026
What we track on Grove Collaborative
ShopVision captures the public marketing we see from Grove Collaborative every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Grove Collaborative use?
All channelsHomepage is Grove Collaborative's most-used channel. Jump to a channel below, or read straight down.
Grove Collaborative homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Grove Collaborative on email
40 capturedCadence
~3.5/ wk
Last 30 days
15
▲ 25%· vs prior 30d
Your $10 in rewards could cover half of VIP 💸
Sep 23, 2026
Last chance: 20% off Mrs. Meyer’s fall 🍂🎃
Sep 21, 2026
20% off all Mrs. Meyer’s fall scents 🍂🎃
Sep 17, 2026
Avoiding microplastics?
Sep 9, 2026
1 more day: 20% off $100+ (exclusions apply)
Sep 8, 2026
FINAL HOURS: 20% off $100+ (exclusions apply)
Sep 7, 2026
The key to earning more & staying stocked
Sep 5, 2026
Your $10 in rewards could cover half of VIP 💸
Sep 3, 2026
STARTS NOW: 20% off $100+ (exclusions apply)
Sep 2, 2026
What's actually in your mattress?
Sep 1, 2026
You use this the most & think about it the least
Aug 30, 2026
Ends tonight: 30% off Grove brands (exclusions apply)
Aug 25, 2026
Promotional history, record by record
347 records · latest 5 shown342 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Grove Collaborative's competitive set
Benchmark on the same fieldsGrove Collaborative’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Bluelandblueland.com
Cleancultcleancult.com
EarthHeroearthhero.com
Branch Basicsbranchbasics.com
Hive Brandshivebrands.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Grove Collaborative on social
76 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 27%· vs prior 30d
Top platform
Facebook
Your paper towels might be leaving more than a mess behind. 😩 Traditional ones are bleached and often contain PFAS, forever chemicals that can end up on your counters and in your food. Grove’s reusable towels look and work the same way, but more sustainable and minus the chemicals. Wipe, wash, repeat. 💪 Available in the Grove Shop. Link in bio. #reusablepapertowels #groveshop
Sep 22, 2026 · Facebook
Spray > Cloth > Microfiber The more you know 👀 that's how we clean. Do you have any tips to cleaning?
Sep 17, 2026 · Tiktok
🌿 Behind the Brand: Meet Olowo-n’djo Tchala, founder of Alaffia. He grew up in Togo, where his mother taught him that caring for your community isn’t optional, it’s just what you do. In 1996, he met a young woman from rural Washington, and together they built Alaffia in 2003. Alaffia is a Togolese greeting meaning peace, health, and well-being. That’s the whole point. Find Alaffia in the Grove Shop. 💛
Sep 16, 2026 · Facebook
One marketplace. Zero guesswork. 😌📦 The Unplastic Shop brings together clean cleaning, beauty, and kitchen essentials, all vetted against thousands of banned ingredients, endocrine disruptors, PFAS, and forever chemicals included. This shop was curated in partnership with Oceanic Preservation Society for The Plastic Detox documentary. 🔎 We did the research so your shopping trip doesn’t have to feel like one. Link in bio.
Sep 15, 2026 · Facebook
Grove Co. is our bread and butter. 💙 It’s our in-house line, built with one of the most rigorous vetting standards. From cleaner concentrates, multi-surface spray to dish soap and toilet paper, we got you covered for your low-toxic home essentials. 🙌
Sep 10, 2026 · Facebook
The best Saturdays leave a little mess behind, and that's more than okay. That's exactly what Sunday resets are for. 🧼 Give it an hour or two with your favorite Grove cleaners, and you've got a home that feels ready for whatever's next. Hosting is worth it, and is giving yourself the reset. All your cleaning supplies, rigorously vetted for you are available at Grove!
Sep 9, 2026 · Tiktok
5 things we think are worth it for our low-toxic girlies
Sep 8, 2026 · Tiktok
Fragrance isn’t the villain. Synthetic, undisclosed fragrance is. 🫣 That’s why we sort every scented product into a standard you can trust: fragrance-free, naturally scented, or Grove-approved, all held to the most rigorous banned ingredients standard in household essentials. 💙
Sep 4, 2026 · Facebook
Building a low-toxic home (one item at a time) can get tiring. We get it, and we’re here to make these swaps easier! 💙 We vet every product against thousands of banned ingredients, so you don’t have to. From cleaning to personal care to kitchen essentials, it’s all here, and it’s all already checked for you. 👉 Let us do the heavy lifting. Come explore your next swap!
Sep 3, 2026 · Facebook
kinda chic things for all the eco-friendly, sustainable friends living their best low-toxic lifestyle.
Sep 1, 2026 · Tiktok
We just hit 950 million bottles recovered, and your purchases made that happen. 🛒👏 Each pound of plastic saved is equivalent to 33 standard water bottles. From plastic saved to plastic recovered, your impact is real and it’s growing. Through our plastic neutrality partnership with rePurpose Global, every pound of plastic you buy is matched with a pound of ocean-bound plastic recovered. 🌿 Beyond Plastic Shop: grove.co/collections/beyond-plastic-shop 🌿 Impact Tracker: grove.co/pages/impact-tracker
Aug 27, 2026 · Facebook
You shop, we give back. 🌎 Grove Co. is 1% for the Planet, committing at least 1% of our revenue (not profit) to vetted environmental causes, on every single purchase we make together. Small swaps, big impact. This is what shopping with purpose looks like. Find Grove Co. products on TikTok Shop.
Aug 26, 2026 · Tiktok