What did GLD do on Black Friday?
On November 28, 2025, GLD ran up to 50% off sitewide, via "Discount." Independently captured from gld.com — not aggregator copy.
The offer on the day
GLD.COM
Homepage · captured Nov 30, 2025
50% OFF SITEWIDE
50%
Depth on the day
Depth on the day
50%
▼ -5.7 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% OFF SITEWIDE
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat GLD ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
GLD homepage updates
GLD homepage updates capture
Captured Nov 30, 2025.
GLD on social
Black Friday at the studio 🎧 don’t forget your ice - link in bio
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
GLD's competitive set
Benchmark on the same fieldsGLD’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
King Icekingice.com
FrostNYCfrostnyc.com
Harlem Blingharlembling.com
Icecartelicecartel.com
The Gold Godsthegoldgods.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
GLD on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured GLD.
What teams ask about Black Friday 2025
Answered from our data- Does GLD offer Black Friday discounts?
- Yes — on November 28, 2025, GLD ran 50% OFF SITEWIDE.
- How deep was GLD's Black Friday discount?
- GLD's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did GLD use for Black Friday?
- GLD ran Black Friday 2025 as "Discount."
- Was GLD's Black Friday discount sitewide or limited to select items?
- GLD's Black Friday 2025 discount was sitewide.
- Is GLD's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did GLD use for Black Friday?
- GLD's Black Friday 2025 offer was eligible on: online, app, in-store.