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BF2025
All brands on Black Friday

What did Ghirardelli Chocolate Company do on Black Friday?

On November 28, 2025, Ghirardelli Chocolate Company ran up to 40% off on select items, via "Discount." Independently captured from ghirardelli.com — not aggregator copy.

The offer on the day

GHIRARDELLI.COM

Homepage · captured Nov 30, 2025

Up to 40% off

40%

Depth on the day

Depth on the day

40%

▲ +18.3 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
Up to 40% off
Mechanic
Discount
Scope
Select
Where it ran
online
Eligible categories
Gift Bags
Shipping

What ran on each channel

3 channels

What Ghirardelli Chocolate Company ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Ghirardelli Chocolate Company homepage updates

Ghirardelli Chocolate Company homepage updates capture

Captured Nov 30, 2025.

Ghirardelli Chocolate Company on email

Shop Black Friday Deals All Weekend

Captured Nov 29, 2025.

Ghirardelli Chocolate Company on social

🖤🍫 Black Friday deals up to 40% off! Doorbusters include Pick & Mix, festive gift boxes, holiday flavors & more!

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Ghirardelli Chocolate Company's competitive set

Benchmark on the same fields

Ghirardelli Chocolate Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Ghirardelli Chocolate CompanyGhirardelli Chocolate Company
22%
100%
4
This page
Guittard Chocolate CompanyGuittard Chocolate Companyguittard.com
85
Russell Stover ChocolatesRussell Stover Chocolatesrussellstover.com
82
ChocoloveChocolovechocolove.com
80

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Ghirardelli Chocolate Company on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Ghirardelli Chocolate Company.

YearHeadline offerDepth
2025Up to 40% off40%

What teams ask about Black Friday 2025

Answered from our data
Does Ghirardelli Chocolate Company offer Black Friday discounts?
Yes — on November 28, 2025, Ghirardelli Chocolate Company ran Up to 40% off.
How deep was Ghirardelli Chocolate Company's Black Friday discount?
Ghirardelli Chocolate Company's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Ghirardelli Chocolate Company use for Black Friday?
Ghirardelli Chocolate Company ran Black Friday 2025 as "Discount."
Was Ghirardelli Chocolate Company's Black Friday discount sitewide or limited to select items?
Ghirardelli Chocolate Company's Black Friday 2025 discount was on select items.
Is Ghirardelli Chocolate Company's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Ghirardelli Chocolate Company use for Black Friday?
Ghirardelli Chocolate Company's Black Friday 2025 offer was eligible on: online.