Function of Beauty’s marketing, tracked daily.
The latest creative Function of Beauty puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Function of Beauty
ShopVision captures the public marketing we see from Function of Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Function of Beauty use?
All channelsHomepage is Function of Beauty's most-used channel. Jump to a channel below, or read straight down.
Function of Beauty homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▼ 3%· vs prior 30d
Function of Beauty on email
34 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 25%· vs prior 30d

When it comes to hair, there’s no one size fits all
Nov 2, 2026

Welcome to your best hair yet! Here's 20% off
Nov 1, 2026

FINAL HOURS 👀 25% OFF Haircare
Oct 27, 2026

Welcome to your best hair yet! Here's 20% off
Oct 26, 2026

We Did a Thing... 25% OFF Everything 💗
Oct 23, 2026

Wash Day or Day Three? Either Way, 25% OFF 💗
Oct 17, 2026

Looking for Your Perfect Hair Match? 💗
Oct 15, 2026

Love Your Hair? Shipping's On Us 💗
Oct 10, 2026

Been Eyeing Us? Prime Day Says Go For It 👀
Oct 7, 2026

Prime Day Is On 👀 Up to 30% Off Haircare
Oct 6, 2026

Building Your Prime Day Cart? 🛒
Oct 4, 2026

When it comes to hair, there’s no one size fits all
Oct 2, 2026
Function of Beauty on paid media
65 capturedCadence
~5.1/ wk
Last 30 days
22
Top platform
Meta
Function of Beauty's competitive set
Benchmark on the same fieldsFunction of Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Function of Beauty on social
82 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 12%· vs prior 30d
Top platform
TikTok
Haircare is the answer!!
Nov 8, 2026 · Tiktok
Day three curls, revived in 5 minutes. ✨ Spray, scrunch, and let your curls bounce back. Save this for your next lazy day.
Nov 7, 2026 · Tiktok
Your waves aren’t misbehaving. They just need the right care. 💜
Nov 6, 2026 · Instagram
Imagine what your hair could do with the right products for your Hair Type. Thanks, Function of Beauty, for the wavy goods! 🌊
Nov 5, 2026 · Tiktok
Products made for your Hair Type really DO make a difference. Are you straight, wavy, curly, or coily?
Nov 2, 2026 · Tiktok
The Halloween glitter had a good run. ✨ Back to our regularly scheduled curls!
Oct 31, 2026 · Tiktok
The performances stole the show, but the hair was a close second. ✨ Our favorite looks from the @imadanceragainstcancer Gala. What’s your go-to style for a big night out?
Oct 29, 2026 · Tiktok
Stepped out for a meaningful night with @functionofbeauty @galaofthestars 💫 #gala #hair #hairstyles #grwm #haircolor
Oct 28, 2026 · Instagram
From wash day to refresh day, Function of Beauty has got your curls covered. 🩷
Oct 27, 2026 · Tiktok
Refresh > restart. 💗
Oct 23, 2026 · Instagram
Straight hair, styled a few easy ways. Inspo from @im_so_nancy ✨
Oct 22, 2026 · Instagram
Straight hair has needs, too. 🩵
Oct 20, 2026 · Instagram