Does FTD offer Black Friday discounts?

Yes — on November 28, 2025, FTD ran 25% off on hand-crafted bouquets.

How deep was FTD's Black Friday discount?

FTD's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.

What promotional mechanic did FTD use for Black Friday?

FTD ran Black Friday 2025 as "Sale: Select Products."

Was FTD's Black Friday discount sitewide or limited to select items?

FTD's Black Friday 2025 discount was on select collections.

Is FTD's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did FTD use for Black Friday?

FTD's Black Friday 2025 offer was eligible on: email.

ftd.com ↗

BF2025

Full profile

All brands on Black Friday

What did FTD do on Black Friday?

On November 28, 2025, FTD ran up to 25% off on select collections, via "Sale: Select Products." Independently captured from ftd.com — not aggregator copy.

The offer on the day

FTD.COM

Homepage · captured Nov 30, 2025

25% off on hand-crafted bouquets

25%

Depth on the day

25%

▲ +3.3 pts · vs its active-promo avg

Vs discounters

-18 pts

▼ below avg · 43% among discounters

Headline offer: 25% off on hand-crafted bouquets
Mechanic: Sale: Select Products
Scope: Collection
Where it ran: email
Eligible categories: Bouquets, hand-crafted bouquets
Shipping: —

What ran on each channel

4 channels

What FTD ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

FTD homepage updates

FTD homepage updates capture

Captured Nov 30, 2025.

FTD on email

25% Off Flowers Perfect for the Holiday!

Captured Nov 28, 2025.

FTD on paid media

FTD, LLC

Captured Nov 29, 2025.

FTD on social

Behind every FTD bouquet is a local florist with passion, creativity, and heart.⁠ This Small Business Saturday, we’re saying thank you to the small businesses that make life more beautiful — one arrangement at a time. 🌻

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

FTD's competitive set

Benchmark on the same fields

FTD’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

FTD

22%

25%

This page

1-800 Flowers1800flowers.com

100

Teleflorateleflora.com

Open profile →

The Bouqs Co.bouqs.com

Open profile →

Official UrbanStemsurbanstems.com

Open profile →

Farmgirl Flowersfarmgirlflowers.com

Open profile →

Avas Flowersavasflowers.net

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

FTD on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured FTD.

YearHeadline offerDepth

202525% off on hand-crafted bouquets25%

What teams ask about Black Friday 2025

Answered from our data

Does FTD offer Black Friday discounts?: Yes — on November 28, 2025, FTD ran 25% off on hand-crafted bouquets.
How deep was FTD's Black Friday discount?: FTD's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
What promotional mechanic did FTD use for Black Friday?: FTD ran Black Friday 2025 as "Sale: Select Products."
Was FTD's Black Friday discount sitewide or limited to select items?: FTD's Black Friday 2025 discount was on select collections.
Is FTD's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did FTD use for Black Friday?: FTD's Black Friday 2025 offer was eligible on: email.