FreshDirect’s marketing, tracked daily.
The latest creative FreshDirect puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Paid media
Meta$50 Off Your First Order
Sep 11, 2026

Social
InstagramLaunching All Hours, presented by Resy, at Lincoln Center Theater felt like one of those dreams you have as a kid that’s almost too big to say out loud. And then you look around and somehow, everybody you love is there. We turned the stage into our own late-night show, had some of my favorite people and closest friends on the couch laughing, telling stories and having a good time. Some of the best musicians I know came through and brought the whole room to life. For a few hours, it felt like we built our own little world up there. Thank you @over.yondr for making the event so intimate and special. @tanteotequila kept the vibes going with incredible tequila. Huge love to @resy for their great partnership throughout and to @freshdirect for helping us bring a bodega on set and making it feel like true New York home with a cat included! To every friend who sat on that couch, every musician who touched that stage, everyone who worked behind the scenes, and every single person who came out to celebrate with me afterwards: thank you. You showed out and made this night bigger and more special than I could’ve imagined!! I’m still taking it all in! All Hours is officially out in the world, and getting to celebrate it like this, surrounded by so much love, was a dream.
Sep 25, 2026
What we track on FreshDirect
ShopVision captures the public marketing we see from FreshDirect every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does FreshDirect use?
All channelsPaid media is FreshDirect's most-used channel. Jump to a channel below, or read straight down.
FreshDirect homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
FreshDirect on paid media
299 capturedCadence
~18/ wk
Last 30 days
75
Top platform
Meta

$50 Off Your First Order
Sep 11, 2026 · Meta

Shop Back to School
Sep 10, 2026 · Meta

All you need for Yom Kippur
Sep 9, 2026 · Meta

Sep 5, 2026 · Meta

Pre-order for Rosh Hashanah
Sep 2, 2026 · Meta

Shop Back to School
Aug 31, 2026 · Meta

FreshDirect
Aug 23, 2026 · Meta

Try FreshDirect — $50 Off
Aug 19, 2026 · Meta

Order Tonight, Eat Tomorrow
Aug 17, 2026 · Meta

Thoughtfully Sourced, Carefully Delivered
Aug 13, 2026 · Meta
Promotional history, record by record
276 records · latest 5 shown271 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FreshDirect's competitive set
Benchmark on the same fieldsFreshDirect’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FreshDirect on social
153 capturedCadence
~9.6/ wk
Last 30 days
41
Top platform
Instagram
Launching All Hours, presented by Resy, at Lincoln Center Theater felt like one of those dreams you have as a kid that’s almost too big to say out loud. And then you look around and somehow, everybody you love is there. We turned the stage into our own late-night show, had some of my favorite people and closest friends on the couch laughing, telling stories and having a good time. Some of the best musicians I know came through and brought the whole room to life. For a few hours, it felt like we built our own little world up there. Thank you @over.yondr for making the event so intimate and special. @tanteotequila kept the vibes going with incredible tequila. Huge love to @resy for their great partnership throughout and to @freshdirect for helping us bring a bodega on set and making it feel like true New York home with a cat included! To every friend who sat on that couch, every musician who touched that stage, everyone who worked behind the scenes, and every single person who came out to celebrate with me afterwards: thank you. You showed out and made this night bigger and more special than I could’ve imagined!! I’m still taking it all in! All Hours is officially out in the world, and getting to celebrate it like this, surrounded by so much love, was a dream.
Sep 25, 2026 · Instagram
Apple tart — one of my favorite desserts that’s also a great last minute addition to your holiday table. Recipe is linked in my bio 👆
Sep 24, 2026 · Instagram
comment “LUNCH” and I’ll DM you my shopping list! 🎒🥪 episode 4 of my HABIT STACKING SERIES with @freshdirect and this week’s habit is all about lunch prep. because as a busy mom, I simply do not have time for those wild, intricate lunch boxes I see all over the internet, but I DO want my son’s lunch to be healthy, fun, and exciting enough that he actually eats it. so here are my tricks: • order everything through @freshdirect - they pack and deliver so i’m not spending an hour at the grocery store. 🙌🏼 • repurpose the SAME groceries all week! same fruits, veggies, deli meats, and snacks, just presented differently each day. • turkey and cheese sandwiches cut two different ways (shape = excitement, apparently!). • mix it up with a wrap one day, skewers another, and a quesadilla to round out the week. • crinkle cut the carrots and cucumbers - NO extra effort, way more likely to actually get eaten. 🥕 #habitstacking #freshdirect #schoollunches #kidlunches backtoschool
Sep 23, 2026 · Instagram
Chef Dianna shares how to make our fav back to school lunch aka her Dill Pickle Chicken Salad! Get the full recipe and all the ingredients, including our bagels, at @freshdirect! link in bio 🥯 cover 📸: by @chelseamarketny
Sep 22, 2026 · Instagram
Salted Caramels Recipe!! I recently made these for a wedding & for some of my neighbors & they’re really really good!! They last for weeks & are the perfect hostess gift! These are so soft & creamy & so so so easy to make! 🍬🍬🍬 Ingredients: - 1 cup white sugar - 1 cup brown sugar - 6 oz honey - 1 can sweetened condensed milk - 1 stick of butter Directions: - in a small pot over medium heat, allow for everything to melt together - continue mixing - allow the caramel to slightly bubble (you’ll notice the color getting darker & richer) - continue mixing until your caramel reaches 245° (can use a meat or candy thermometer) - remove from heat & transfer to a parchment lined 8x8 (brownie pan) - sprinkle flakey salt over top & let cool for at LEAST 2 hours - slice evenly & wrap each small piece in wax paper! Enjoy!!😍❤️
Sep 20, 2026 · Instagram
Tropical fruits are unique nutritional powerhouses packed with essential vitamins, minerals, and bioactive compounds that offer targeted health benefits for both adults and children. Discover your tropical favorite on @FreshDirect today 🥭 . 🍈 Guava — Nutrition Score: 9.5/10 Very nutrient-dense, with exceptional vitamin C, high fiber, and potassium. Great to eat in the morning or as a snack during the day. A lot of people like to juice guava, but honestly, the best way to enjoy it is simply to eat it whole. 🥝 Kiwi — Nutrition Score: 9.0/10 Excellent source of vitamin C, vitamin K, and fiber, with a very strong antioxidant profile. Great with breakfast or as a snack during the day. Some people are allergic to kiwi, so if you notice itching, swelling, or irritation in your mouth, stop eating it. ❤️ Pomegranate — Nutrition Score: 8.8/10 Packed with antioxidants and a great source of fiber, vitamin C, vitamin K, and potassium. Delicious with breakfast, especially paired with yogurt and oats. You can also add the seeds to salads for a sweet, crunchy boost. 🧡 Papaya — Nutrition Score: 8.5/10 Rich in vitamin C, carotenoids, folate, potassium, and digestive-friendly fiber. Great to eat with breakfast or as a snack. It can cause loose stools or bloating for some people if you eat a lot. If you’re pregnant, avoid unripe papaya unless your healthcare provider says otherwise. 💗 Dragon Fruit — Nutrition Score: 8.0/10 Cute, exotic, and refreshing—but compared with the others, it’s somewhat less micronutrient-dense. Still a good source of fiber, vitamin C, magnesium, and antioxidants. Great in the morning or as a snack during the day. One fun fact: Red-fleshed dragon fruit can temporarily turn your urine or stool pink/red. It can look alarming, but it’s usually harmless—similar to what can happen after eating beets. . This video is about top nutrient-dense tropical fruits from #freshdirect recommended by a #nutrition and #wellness student at Harvard Medical School. #healthylifestyle
Sep 18, 2026 · Instagram
Grilled chicken tacos with avocado cilantro Crema for an easy back to school dinner 🌮🌮 Recipe: - In a bowl mix together 2 pounds of bones less skinless chicken thighs, 1 tbsp salt, 1 tbsp garlic powder, 1 tbsp olive oil, juice of 1/2 a lime, and 1 tbsp soy sauce - Grill each side for 10 minutes each side (i know it’s a lot i like most of American have a big chicken ick) - While that’s grilling, in a blender add 1/2 of an avocado, 1/2 cup cilantro, juice of 1.5 limes, 1 tbsp salt, 1/4 jalapeño (optional), and 1/2 tbsp olive oil, blend until creamy - Thinly slice red cabbage and massage with lime, salt, and oil (measure with your heart) - Assemble and watch your kids inhale this dinner Enjoy 💚🤎
Sep 17, 2026 · Instagram
comment “SNACK” and I’ll DM you a link to my favorite kid-friendly snacks + a shopping list! 🎒🥕 introducing the MUFFIN TIN SNACK TRAY - aka the easiest, most genius after-school snack hack you’ll ever try. hear me out: something about portioning healthy snacks into a muffin tin just WORKS. it gives kids the illusion of choice, makes everything feel more fun and approachable, and suddenly they’re reaching for the fruits AND the veggies without a single argument. have one of these waiting when your kids get home from school, sit back, and watch the magic happen. 🙌 all ingredients sourced from @freshdirect - fresh, high quality, and delivered straight to my door. stay tuned for next week’s episode! #habitstacking #freshdirect #snacktray #kidsnacks #backtoschool
Sep 16, 2026 · Instagram
We partnered with @Zachary Neman on what it takes to lock in and show us how he meal preps for the week! He’s extremely busy testing delicious recipes, but if you ever wonder what’s fueling him between all the cool shoots, check out his blog below: https://www.freshdirect.com/blog/zach-neman/ #lockedin #mealprep #whatieatinaday
Sep 14, 2026 · Tiktok
Apple-picking season calls for homemade apple Pop-Tarts. 🍎✨ Flaky cinnamon pastry, warm apple filling, and a generous layer of cinnamon glaze. The only question: corner, edge, or center piece first? Get this full Apple Pop-Tarts recipe on the @coffeeandchampagne website (link in bio) #ApplePickingSeason #ApplePopTarts #FallBaking #AppleDessert #CoffeeAndChampagneKitchen
Sep 12, 2026 · Instagram
I partnered with @freshdirect to show you what I normally eat in a week. During the week, I’m not striving for perfection every single meal. I just want something nutrient dense, satisfying, and delicious. Here’s what I ate today: *Breakfast: A date omelet (a Persian classic—trust me on this one) with full-fat Greek yogurt and blueberries *Lunch: Pan con tomate with sardines on crispy, well-toasted whole wheat sourdough *Dinner: Gochujang chicken bowls with a roasted broccolini, carrot, and kimchi salad over steamed rice One big FreshDirect order every Sunday makes the whole week quick and easy. Their produce goes straight from the farm to my door, so I know I’m getting high-quality, fresh ingredients every time—up to 7 days fresher than other grocery stores. On my website I have a full breakdown—my weekly grocery order, pantry staples, and how to make all three meals. Comment HAUL and I’ll send you info on my grocery hauls, how I put my meal plan together, and 3 go-to recipes! #FreshDirect
Sep 11, 2026 · Instagram
Could you guess the temp behind these doors? Lauren tried and @freshdirect proved every ingredient gets its own perfect climate 🍌🍅🧊 #FreshDirect_AD
Sep 10, 2026 · Instagram