FreshDirect’s marketing, tracked daily.
The latest creative FreshDirect puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
What we track on FreshDirect
ShopVision captures the public marketing we see from FreshDirect every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does FreshDirect use?
All channelsPaid media is FreshDirect's most-used channel. Jump to a channel below, or read straight down.
FreshDirect homepage updates
176 capturedFreshDirect on paid media
288 captured
Promotional history, record by record
355 records · latest 5 shown350 more offers sit before Aug 10, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FreshDirect's competitive set
Benchmark on the same fieldsFreshDirect’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Amazon Kindle Direct Publishingkdp.amazon.com
Instacartinstacart.com
Walmart Pet Lovers' Boxpetbox.walmart.com
Organic Grocery Deliverygoodeggs.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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FreshDirect on social
150 capturedSometimes all you need is a mini emotional support cheesecake. 🍰 Luckily, you can get yours through @FreshDirect or order on our website for nationwide shipping!
Aug 12, 2026 · Instagram
The Counter Club, @Momofuku Noodle Bar's diners-and-delis collab series, returns — this time with a mac & cheese pancake from their dinner with Shopsin's NYC, made recreate-able at home thanks to FreshDirect. 🥞 Fluffy pancakes, crispy bacon, chili maple 🍜 From Momofuku Noodle Bar's Counter Club series 🧀 Full recipe on FreshDirect's site — link in description A collab between @momofukunoodlebar (IG) and @shopsinsnyc (IG), brought to your kitchen by FreshDirect.
Aug 11, 2026 · Facebook
Jerk Tofu Summer Rolls are no-cook rice paper rolls filled with jerk-marinated tofu, crisp vegetables, and served with a spicy mango peanut dipping sauce — the move when it's too hot to turn on the stove by Rachelgurjar 🌶️ Tofu marinated in homemade jerk seasoning, seared until charred 🥬 Rolled with lettuce, bell peppers, cabbage, cucumber, carrot, scallions 🥭 Dipped in a mango, peanut butter, sambal, and lime sauce ⏱️ Ready in under 30 minutes, serves 4 Full ingredient list and step-by-step in the video. Tofu, veggies, and mangoes all from FreshDirect.
Aug 10, 2026 · Facebook
The secret to my annual BBQ is to never go grocery shopping🌭 @freshdirect stocked the entire thing, which meant less time hauling groceries around and way more time grilling, pouring drinks, and feeding some of my most favorite people. One of my favorite parts of FreshDirect is their local selection lineup. I get all my favorite New York and New Jersey produce during peak produce season. Friends over, grill hot, drinks cold, groceries delivered straight to my door. A perfect New York summer night, made incredibly easy with @freshdirect 🫶🛍️ #ad
Aug 9, 2026 · Instagram
too hot to cook? wrap instead. jerk-marinated tofu, crisp veggies, rolled in rice paper, dunked in spicy mango peanut sauce by @Rachelgurjar full recipe 🥭 Makes 4 Spicy Mango Peanut Dipping Sauce 2 mangoes, peeled & chopped 2 red Thai chiles 2 tbsp smooth peanut butter 1 Tbsp sambal sauce ½ tsp fine sea salt 1 lime, juiced Summer Rolls 4–6 rice paper sheets (use 2–3 sheets per roll) 3–5 iceberg lettuce leaves 1 (16 oz) block firm or extra-firm tofu, pressed & sliced 1 red bell pepper, julienned 1 green bell pepper, julienned ¼ small head purple cabbage, shredded 1 cucumber, thinly sliced 1 carrot, julienned 3 scallions, green parts thinly sliced Jerk Dry Seasoning (or use 3 tbsp store-bought) 2 tsp onion powder 2 tsp garlic powder 1 tsp ground black pepper 1 tsp ground cloves 1 tsp smoked paprika 1 tsp ground cumin 1 tsp dried thyme 1 tsp ground cinnamon 1 tsp brown sugar 1 tsp ground allspice 1 tsp ground nutmeg 1 tsp fine sea salt Jerk Paste 2 garlic cloves, peeled 1 (1-inch) piece ginger, peeled 3 scallion whites 3 tbsp neutral oil, plus more for cooking 1 tbsp jerk dry seasoning Method Mix the jerk seasoning ingredients together. Blend the garlic, ginger, scallion whites, 1 tbsp oil, and 1 tbsp of the seasoning until smooth, then stir in the remaining seasoning with remaining oil. Drizzle the tofu with oil, coat with the jerk marinade, and marinate for at least 20 minutes or overnight. Heat oil and sear the tofu over medium-high heat in a non-stick pan, for 3–4 minutes per side until browned and lightly charred. Blend the mangoes, chiles, peanut butter, sambal, salt and lime until smooth. Soften the rice paper in warm water for about 10 seconds. Use 2–3 sheets per roll, then fill with lettuce, tofu, bell peppers, cabbage, cucumber, carrot, and scallions. Roll tightly. Serve immediately with the spicy mango peanut dipping sauce. Shortcut: Use 3 tbsp store-bought dry jerk seasoning instead of the homemade blend, or 3 tbsp wet jerk paste and skip making the
Aug 8, 2026 · Tiktok
This is your sign to cook a whole Seremoni Grade Red Snapper from Seremoni! Comment SNAPPER and we’ll send it to your DMs.
Aug 7, 2026 · Facebook
Iykyk…. #kindachic
Aug 6, 2026 · Facebook
If you were my summer client, I’d make you a Peach & Bourbon Smash 🍑
Aug 4, 2026 · Instagram
🚨GIVEAWAY🚨 Hey Yankees fans! We’ve partnered with @freshdirect to give 10 lucky winners 2 tickets each to the Yankees 78th Old-Timers’ Day on August 8th 2026. This Saturday at 3:00 pm. HOW TO ENTER: 1️⃣ Follow @freshdirect and @nysports 2️⃣ Like this post 3️⃣ Tag a friend in the comments (more tags = more entries!) BONUS: Share to your story for 3 extra entries & tag both accounts. NOTE: 10 randomly selected winners will be chosen on Thursday, August 6th 10:00 am. Good luck! **This giveaway is not sponsored, endorsed, or associated with Instagram.
Aug 3, 2026 · Instagram
asked New Yorkers to name tomato varieties. most got to 2. there are 40+. and they don't even get cold storage — 65°F, because cold ruins the flavor 🍅 comment your favorite variety, we'll see who's actually right
Aug 2, 2026 · Tiktok
Raw brownie batter you can actually eat — no eggs, no bake, no guilt by @samdoesherbest 🍫 Gluten-free, dairy-free, ready in minutes 🥣 5 ingredients: almond flour, coconut sugar, cocoa powder, coconut oil, almond milk (+ chocolate chips if you're not a monster) ✅ Totally safe to eat straight from the bowl Full recipe:https://samdoesherbest.com/edible-brownie-batter/ #healthydessert #glutenfree #nobake #easyhealthyrecipes #glutenfreerecipes
Aug 1, 2026 · Tiktok
comment “BROWNIE” and I’ll DM you this recipe! 🍫 HEALTHY EDIBLE BROWNIE BATTER is rich, fudgy, extra chocolatey - basically everything you love about brownie batter but healthier and totally safe to eat! gluten-free, dairy-free, NO bake, 5 ingredients, and ready in just minutes. if you can’t live without a little chocolate to get you through the day (same 😉), this one’s for you! here’s what you’ll need: · almond flour · coconut sugar · unsweetened cocoa powder · coconut oil · almond milk · chocolate chips (optional but do it!) comment “BROWNIE” or “RECIPE” and I’ll send you the full recipe. you can also head to samdoesherbest.com for access to all of my delicious and healthy recipes! and if you still can’t find this recipe, type “sam does her best edible brownie batter” into google and it’ll be the first recipe to pop up! https://samdoesherbest.com/edible-brownie-batter/ #healthydessert #glutenfree #nobake #easyhealthyrecipes #glutenfreerecipes
Jul 31, 2026 · Instagram