FreshDirect’s marketing, tracked daily.
The latest creative FreshDirect puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Paid media
MetaThe un-grocer
Nov 6, 2026

Social
InstagramThanksgiving’s Pumpkin Soup 💛 Bookmark this one for Thanksgiving ✨ Step-by-step videos coming soon! This is the year I had a brilliant idea. Pick sugar pumpkins when taking the kids pumpkin picking. Let them become decor for Halloween, and then on November 1st, chop them up & roast them for a perfect seasonal soup. This is going to be my new fall tradition, for sure! I digress… This vegan pumpkin soup truly celebrates the flavor of pumpkin. Starting with whole pumpkins is an absolute Thanksgiving flex! 💪🏻 You can tell everyone how you chopped whole pumpkins–and presto!–you’re a culinary superhero! Get the full VEGAN ROASTED SUGAR PUMPKIN SOUP WITH SAGE & ROSEMARY recipe on the @coffeeandchampagne website. #CoffeeAndChamapgneKitchen #PumpkinSoup #ThanksgivingRecipes #VeganSoup #SoupRecipe
Nov 8, 2026
What we track on FreshDirect
ShopVision captures the public marketing we see from FreshDirect every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does FreshDirect use?
All channelsPaid media is FreshDirect's most-used channel. Jump to a channel below, or read straight down.
FreshDirect homepage updates
174 capturedCadence
~14/ wk
Last 30 days
60
FreshDirect on paid media
237 capturedCadence
~21/ wk
Last 30 days
88
Top platform
Meta

The un-grocer
Nov 6, 2026 · Meta

Groceries That Taste Better
Nov 4, 2026 · Meta

Built To Deliver Freshness
Nov 2, 2026 · Meta

Use Code FD50 to Get $50 Off
Oct 29, 2026 · Meta

NYC's Fresh Delivered Daily
Oct 26, 2026 · Meta

Try FreshDirect — $50 Off
Oct 22, 2026 · Meta

Use Code FD50 to Get $50 Off
Oct 21, 2026 · Meta

Use Code FD50 to Get $50 Off
Oct 19, 2026 · Meta

Try FreshDirect — $50 Off
Oct 17, 2026 · Meta

Try FreshDirect — $50 Off
Oct 16, 2026 · Meta

Try FreshDirect — $50 Off
Oct 15, 2026 · Meta

FreshDirect
Oct 13, 2026 · Meta
Promotional history, record by record
286 records · latest 5 shown281 more offers sit before Nov 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FreshDirect's competitive set
Benchmark on the same fieldsFreshDirect’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FreshDirect on social
124 capturedCadence
~10/ wk
Last 30 days
43
▲ 13%· vs prior 30d
Top platform
Instagram
Thanksgiving’s Pumpkin Soup 💛 Bookmark this one for Thanksgiving ✨ Step-by-step videos coming soon! This is the year I had a brilliant idea. Pick sugar pumpkins when taking the kids pumpkin picking. Let them become decor for Halloween, and then on November 1st, chop them up & roast them for a perfect seasonal soup. This is going to be my new fall tradition, for sure! I digress… This vegan pumpkin soup truly celebrates the flavor of pumpkin. Starting with whole pumpkins is an absolute Thanksgiving flex! 💪🏻 You can tell everyone how you chopped whole pumpkins–and presto!–you’re a culinary superhero! Get the full VEGAN ROASTED SUGAR PUMPKIN SOUP WITH SAGE & ROSEMARY recipe on the @coffeeandchampagne website. #CoffeeAndChamapgneKitchen #PumpkinSoup #ThanksgivingRecipes #VeganSoup #SoupRecipe
Nov 8, 2026 · Instagram
Want to find out what else you NEED TO KNOW in the kitchen? Today is the official launch of my new #cooking show @askamandashow and I can promise all kinds of chef tips and tricks, along with amazing #recipes and hilarious banter with @kedziet. 🍾🥳❤️ Tune in! And comment CHICKEN and I’ll DM you the direct link to the episode! Huge thank you to @freshdirect for hosting us! What an amazing accomplishment!
Nov 7, 2026 · Instagram
GAIL SIMMONS’ GUESTING We welcomed Gail Simmons’ family and friends into our Maison de Carine New York showroom to celebrate her new book, #Guesting, alongside @freshdirect and @chefsociety. We spend a lot of time thinking about what a host brings to a party. Gail’s book asks a question we love. What can a guest do to make the party better? Make an introduction. Bring someone into the conversation. Be the reason everyone stays for one more drink. We brought the tabletop, and Gail’s guests gave us every reason to linger. Congratulations, Gail! There will always be a place for you at our table. @gailsimmonseats Co-Host + Venue: @bycarinekrawiec @maisondecarine Co-Host: @freshdirect Chef: @chefsamtalbot Catering: @chefsociety_ Florals: @westerman.design Videographer: @dcfilmco Photographer: @allanzepedaphoto Gift Tag Stationery: @polkpaper
Nov 6, 2026 · Instagram
Spicy cranberry glazed chicken wings ✨✨ Recipe: - To a bowl add 2 pounds of chicken wings, 2 tbsp baking powder, and 2 tsp salt, massage than in and place on a parchment lined sheet tray (do not use aluminum you will not get that “fried” outcome) - Bake on 425 for 30-45 minutes depending on your oven - To a pot add 1 can jellied cranberry sauce, 1.5 tbsp gochujang (if you don’t have gochujang use sriracha), and 3 tbsp rice vinegar cook that until the cranberry sauce breaks down and the sauce thickens - Once your chicken wings are done add them to the sauce Grab some extra napkins & enjoy!!🤎🤎
Nov 5, 2026 · Instagram
HEALTHY PUMPKIN CRISP by @samdoesherbest that tastes like pumpkin pie but is WAYYYY easier to make. a creamy, perfectly spiced pumpkin filling under a golden, buttery oat crumble. you mix the filling right in the baking dish (less dishes!!), and it bakes in just 30 minutes. gluten-free, refined sugar-free, easily made dairy-free, and perfect for your Thanksgiving/Friendsgiving table! 🍂 you can head to samdoesherbest.com for access to all of her delicious and healthy recipes! and if you still can’t find this recipe, type “sam does her best healthy pumpkin crisp” into google and it’ll be the first recipe to pop up.
Nov 4, 2026 · Tiktok
A chef’s hack to the juiciest Thanksgiving turkey... A Confit Turkey with crispy skin, herbaceous flavor, & it’s so easy to make- just set it & forget it! 🍗 Want this recipe? Comment ‘TURKEY’ and I’ll DM you the link to this recipe, along with my other Thanksgiving recipes on Freshdirect.com. Happy feasting! #FreshDirectPartner #turkeyrecipe #thanksgivingrecipes #confit
Nov 3, 2026 · Instagram
Your November, sorted. Persimmons and pomegranates for the cheese board. Sweet potatoes, Brussels sprouts and cranberries for the 26th. Kale, parsnips and squash for every weeknight in between. All at peak this month ☺️
Nov 2, 2026 · Facebook
Focaccia about it. T’is the season to give a foc(accia) about focaccia! Adding all of the right autumnal flavors is EVERYTHING! This one has caramelized shallots, Maitake mushrooms, & Sage. It’s incredible! 🍄🟫🧅🍃🍞 STAY TUNED! This recipe is my next Cook With Me series! IN THE MEANTIME … get the full recipe on CoffeeAndChampagne.com #CoffeeAndChampagneKitchen #Focaccia #FocacciaRecipe #HomemadeBread #BreadRecipe
Oct 30, 2026 · Instagram
3 ingredient cauliflower soup ✨✨ Recipe: - To a tray add 2 heads of washed and dried cauliflower, cut into chunks, 1 medium red onion, 6 cloves garlic, 1 tbsp salt, 1 tsp black pepper, and 2 tbsp olive oil - Roast on 350 until charred - Add everything to the blender with 2 cups of water, 1 tbsp salt, 1 tsp black pepper, and 2 tsp Aleppo pepper, blend until smooth and creamy - Add heavy cream or chili crisp to the top Enjoy🤍🤍
Oct 29, 2026 · Instagram
comment “PUMPKIN” and I’ll DM you this recipe! 😍 HEALTHY PUMPKIN CRISP that tastes like pumpkin pie but is WAYYYY easier to make. a creamy, perfectly spiced pumpkin filling under a golden, buttery oat crumble. you mix the filling right in the baking dish (less dishes!!), and it bakes in just 30 minutes. gluten-free, refined sugar-free, easily made dairy-free, and perfect for your Thanksgiving/Friendsgiving table! 🍂 comment “PUMPKIN” or “RECIPE” and I’ll send you the full recipe. you can also head to samdoesherbest.com for access to all of my delicious and healthy recipes! and if you still can’t find this recipe, type “sam does her best healthy pumpkin crisp” into google and it’ll be the first recipe to pop up.
Oct 26, 2026 · Instagram
Oct 25, 2026 · Tiktok
What a WHIRLWIND of a week. Thank you soooo much to everyone near and far who has been supportive of this project that is so close to my heart. If you haven’t already, please go grab your copy of Mediterranean All The Way (+ and get one for your friends too!) This is one of the things I am most proud of and to know you are all enjoying it too means the world. THANK YOU THANK YOU THANK YOU!! Philly and Miami here we come. @clarksonpotter @kalnyc @freshdirect @resy @todayfood @abccarpetandhome @watchungbooksellers @cbssaturday
Oct 24, 2026 · Instagram