Does Firmoo offer Black Friday discounts?

Yes — on November 28, 2025, Firmoo ran UP TO 80% OFF.

How deep was Firmoo's Black Friday discount?

Firmoo's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.

What promotional mechanic did Firmoo use for Black Friday?

Firmoo ran Black Friday 2025 as "Discount."

Was Firmoo's Black Friday discount sitewide or limited to select items?

Firmoo's Black Friday 2025 discount was on select items.

Is Firmoo's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Firmoo use for Black Friday?

Firmoo's Black Friday 2025 offer was eligible on: online, app, in-store.

firmoo.com ↗

BF2025

Full profile

All brands on Black Friday

What did Firmoo do on Black Friday?

On November 28, 2025, Firmoo ran up to 80% off on select items, via "Discount." Independently captured from firmoo.com — not aggregator copy.

The offer on the day

FIRMOO.COM

Homepage · captured Nov 30, 2025

UP TO 80% OFF

80%

Depth on the day

80%

▲ +42.4 pts · vs its active-promo avg

Vs discounters

+36 pts

▲ above avg · 44% among discounters

Headline offer: UP TO 80% OFF
Mechanic: Discount
Scope: Select
Where it ran: online, app, in-store
Eligible categories: STYLES
Shipping: —

What ran on each channel

3 channels

What Firmoo ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Firmoo homepage updates

Firmoo homepage updates capture

Captured Nov 30, 2025.

Firmoo on email

⏳👓The clock's ticking on 🖤🖤Black Friday

Captured Nov 30, 2025.

Firmoo on social

Where my wild kitties at? 🙋‍♀️ Tap in & claim your Black Friday exclusive discount! 🐾 #Firmoo #Firmoooptical #BlackFriday #CyberMonday #discount #bigsale #cuteglasses #eyewearfashion #prescription

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Firmoo's competitive set

Benchmark on the same fields

Firmoo’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Firmoo

38%

100%

This page

Zenni Opticalzennioptical.com

Open profile →

Zeeloolzeelool.com

Eyebuydirecteyebuydirect.com

Open profile →

Vooglamvooglam.com

GlassesUSA.comglassesusa.com

Open profile →

39DollarGlasses39dollarglasses.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Firmoo on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Firmoo.

YearHeadline offerDepth

2025UP TO 80% OFF80%

What teams ask about Black Friday 2025

Answered from our data

Does Firmoo offer Black Friday discounts?: Yes — on November 28, 2025, Firmoo ran UP TO 80% OFF.
How deep was Firmoo's Black Friday discount?: Firmoo's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.
What promotional mechanic did Firmoo use for Black Friday?: Firmoo ran Black Friday 2025 as "Discount."
Was Firmoo's Black Friday discount sitewide or limited to select items?: Firmoo's Black Friday 2025 discount was on select items.
Is Firmoo's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Firmoo use for Black Friday?: Firmoo's Black Friday 2025 offer was eligible on: online, app, in-store.